Along with technology’s forward march, the way that we communicate over long distances also drastically changed. From traditional options like the phone (and the nearly obsolete snail mail), we now have social media, email, and instant messaging.
The idea that Messenger is aiming to transform itself from a messaging mobile app into an all-encompassing platform has been making rounds since 2015. And after the recent F8, Facebook’s annual developer conference, it was clear that the social site is working harder to make this possible.
On the contrary, poor customer service harms a company’s sales and reputation. It leads to buyer churn, abandoned shopping carts, and negative word of mouth—which means it can be extremely expensive.
Using data, tech tools, and analytics, businesses can find out what really matters to their target demographic. Without data-driven processes and strategies, however, companies are utterly powerless. They thus overcompensate for this by resorting to gimmicks that sound highly impressive. Often, however, these aren’t what customers really want.
Every industry out there is saturated with fast-growing firms vying for global dominance. So in addition to launching impressive products, businesses are trying to perfect their blend of marketing and customer experience strategies to rise above the competition.
