Digital marketing: Best service to outsource to the Philippines in 2014?

OABPO Blog Team Published on December 27, 2013

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Trend predictions suggest that the coming year is an ideal time to outsource to the Philippines. This is because contracted services in the country will be increasingly delivered through multiple channels in 2014.

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Among the various services, non-voice solutions such as social media marketing, email marketing, and content marketing might benefit you the most because the concluding year has proven the strength of digital and electronic channels in generating revenues.
Here are three digital marketing services that you can send out to the Philippines and what they can do for your brand:

Social media marketing helps you retain customers

Businesses are taking their customer service to where their consumers spend most of their time online, which is on social networking sites. By giving your market the option to get services via social media, customers will want to continue doing business with you because of the convenience you provide. Additionally, your brand promotions on social media can penetrate your audience better because your followers there are qualified leads.

Email marketing reaches your market better

Emails prove to be effective marketing tools because its content is usually personalized and tailored to the current interests and tastes of each recipient. If they are sent during an ideal time and if they have the right elements, emails have a higher rate of being opened and read.

Content marketing attracts and educates your audience

Written content such as those posted on blogs can be used to lure in readers who can eventually be converted into buyers and loyal supporters of your brands. Writing about the latest trends, giving blog posts attention-grabbing titles, and adapting an audience-appropriate personas are some of the ways to propel your business blog to marketing success.
Now that 2014 is only days away, why not give your business a good start of the year by outsourcing your digital marketing activities? Your decision to outsource to the Philippines might just make your 2014 a financially rewarding year.

SEO strengthens your online presence

Search engine optimization (SEO) will get your brand noticed by the Internet community by making your web pages rich in relevant content and links. However, outdated and SEO campaigns may not get your business on top of competitors in search engine results pages, so you might want to outsource your optimization efforts to SEO experts who are updated about the latest Google algorithm changes. This ensures that your web content stays relevant and high-ranking.

Let Open Access BPO help you build your brand, reach your customers, and strengthen your online presence through our digital marketing solutions. Join us on Google+ to know more about how you can partner with us.

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๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—•๐——๐—ข ๐—Ÿ๐—ถ๐—ณ๐—ฒ ๐˜๐—ผ ๐—ฃ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ ๐—™๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น ๐—Ÿ๐—ถ๐˜๐—ฒ๐—ฟ๐—ฎ๐—ฐ๐˜† ๐—ช๐—ฒ๐—ฏ๐—ถ๐—ป๐—ฎ๐—ฟ ๐˜๐—ผ ๐—˜๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ๐˜€

Open Access BPO recently hosted an exclusive financial literacy webinar on May 22, 2025, specifically designed to equip its employees with essential knowledge for personal #FinancialSecurity.

The event, ๐—ช๐—ต๐—ฎ๐˜'๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—น๐—ฎ๐—ป ๐—•?: ๐—ฃ๐—ฟ๐—ผ๐˜๐—ฒ๐—ฐ๐˜๐—ถ๐—ป๐—ด ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐˜„๐—ถ๐˜๐—ต ๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜ ๐—™๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฃ๐—น๐—ฎ๐—ป๐—ป๐—ถ๐—ป๐—ด, was organized in collaboration with @BDO Life and featured the financial organization's Senior Assistant VP, Edward Castro as guest lecturer.

The webinar centered on crucial aspects of #ProtectionPlanning, offering clear, actionable guidance on how to secure future financial stability. It explored a range of practical financial strategies, from traditional savings and investments to entrepreneurial ventures.

This initiative is a reflection of Open Access BPO's deep commitment to the overall well-being and financial stability of its workforce. This webinar is one of many planned employee engagement activities aimed to help our employees grow personally and professionally.

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๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—ฐ๐—ผ๐—ป๐˜๐—ถ๐—ป๐˜‚๐—ฒ๐—ฑ ๐—ถ๐˜๐˜€ ๐—ฑ๐—ฒ๐—ฑ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐—ฒ๐—ป๐˜ƒ๐—ถ๐—ฟ๐—ผ๐—ป๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐—น ๐—ฟ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐—น๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐——๐—ฎ๐˜ƒ๐—ฎ๐—ผ ๐—น๐—ฒ๐—ด ๐—ผ๐—ณ ๐—ถ๐˜๐˜€ ๐™‹๐™ก๐™–๐™ฃ๐™ฉ ๐™ž๐™ฉ ๐™๐™ค๐™ง๐™ฌ๐™–๐™ง๐™™ ๐˜๐—ฟ๐—ฒ๐—ฒ-๐—ฝ๐—น๐—ฎ๐—ป๐˜๐—ถ๐—ป๐—ด ๐—ถ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ผ๐—ป ๐— ๐—ฎ๐˜† ๐Ÿญ๐Ÿฐ, ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ.

Held in Barangay Eden, Toril District in Davao City's upland Toril District, employee volunteers planted 100 seedlings of the Philippine indigenous white Lauaan forest tree.

Partnering with the Department of Environment and Natural Resourcesโ€“Community Environment and Natural Resources Office (DENR-CENRO), this effort aids in the vital reforestation and rehabilitation of the Talomo-Lipadas Watershed, a crucial water source for Davao City.

๐˜—๐˜ญ๐˜ข๐˜ฏ๐˜ต ๐˜ช๐˜ต ๐˜๐˜ฐ๐˜ณ๐˜ธ๐˜ข๐˜ณ๐˜ฅ highlights Open Access BPO's deep corporate social responsibility, demonstrating a tangible commitment to environmental impact and fostering a sustainable community.

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It's easy to assume that dips in your #CustomerService team's #productivity is because of laziness.

But be extra observant, because it could be an indication of a deeper concern: ๐—ฐ๐—ต๐—ฟ๐—ผ๐—ป๐—ถ๐—ฐ ๐˜„๐—ผ๐—ฟ๐—ธ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ ๐—ฏ๐˜‚๐—ฟ๐—ป๐—ผ๐˜‚๐˜.

๐—•๐˜‚๐—ฟ๐—ป๐—ผ๐˜‚๐˜ ๐—ฐ๐—ฎ๐—ป ๐—น๐—ฒ๐—ฎ๐—ฑ ๐˜๐—ผ:
โ€ข low productivity
โ€ข high employee attrition
โ€ข tanking service levels

Here are indications that your #CustomerSupport agents are burning out (and some team management tips for handling them!): https://buff.ly/UGegOw8

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Go with the #outsourcing #BPO that cares for its teams: https://buff.ly/WKtkHMe

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#EmployeeManagement
Open Access BPO Yesterday
Night shift work inherently presents unique hurdles for #CallCenter agents, primarily through the disruption of natural sleep cycles.

This impact on their well-being can be substantial.

Here's how to foster a more supportive environment for your night shift team: https://buff.ly/SbBAZ1R

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We're an employee-centric BPO company, so fostering a culture of employee care is part of our core.

Learn how ensure employee satisfaction with programs and opportunities for our teams to grow and thrive: https://buff.ly/3yaDcXW

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Open Access BPO 5 days ago
Delivering exceptional #CustomerExperience starts with a passionate, unified team.
But if your #CallCenter agents are struggling with poor team dynamics and a lack of teamwork, it's time to intervene.

To supercharge employee engagement in your #ContactCenter, consider these powerful coaching strategies: https://buff.ly/w89ehB3

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Ready to transform your customer experience and build an unstoppable team?

For quality #outsourcing frontlined by diligent, skilled experts: https://buff.ly/3yaDcXW

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#EmployeeDevelopment #CX #ElevateCX
#OutsourcingCallCenter #CallCenterTraining
Open Access BPO 7 days ago
How can we build stronger, more resilient teams together?
The answer starts with empowering employees to prioritize their well-being.

Self-care isn't a perk, it's a foundation for success for any brand, but only if you're sincere in your employee care.

Here are helpful ways to ensure employee self-care: https://buff.ly/pwwtsoR

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We empower our teams to create #CustomerExperiences for your customers.

Our workplaces are built to prioritize self-care for our employees and drive success for our partners.
Outsource with us: https://buff.ly/3yaDcXW

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#MentalHealthMonth #MHM2025
#MentalHealthAwarenessMonth
#OABPOforMentalHealth