How can you use blogs to make content marketing successful?

OABPO Blog Team Published on December 16, 2013

content-marketing-pen-and-paper
Your blog can be an effective content marketing tool if you use it not just to promote your products and services, but also to educate and entertain people. Not only should the content of your business blog be interesting and relevant to the needs of your market, it should also be written in a way that would make readers develop a connection and trust to your brand.
Once you have instilled familiarity in your visitors through your blog, they will often consider doing business with you.
Here are some ways to attract blog visitors, make them consume your content, and then turn them into loyal supporters of your brand:

typing-female-agent-shadow

Jump on the latest bandwagons

Your blog posts will have a higher chance of attracting traffic if they are about popular topics, so be on the lookout for stories that top Twitter and Google Trends.

However, you should be vigilant and not immediately write about what people search for the most. Your content has to stay relevant to your trade, which means it’s not a good idea to blog about the latest celebrity breakup if you manufacture auto parts. On the other hand, irrelevant topics like this can be useful if you look for an angle where you can talk about the news while still relating it to your business.
This tactic can also help boost your online visibility, potentially get your brand to appear prominently on the search engines’ results pages and over social media sites.

Write attention-grabbing titles

Just like in email marketing, the subject line, or in this case, the post title, determines whether people will click on and read your blog posts or not. You should come up with well-worded titles that appeal to your readers as well as search engine and social algorithms, and remember to include relevant keywords and terms that capture the essence of the post.

Adapt a persona

Obviously, you have to know your product in order to sell it, but more than that, you also have to know your market in order to get them to buy. Know your demographic (including their problems, interests, age, lifestyle, goals, and consumer behavior), and develop a content marketing persona to engage them better.

Personas give a blog a human face and characteristics-traits your target readers will easily relate to and associate with. This greatly helps your readers understand how your brand can help them. It works the same way as real-life testimoniesโ€”people will more likely use a product if it is recommended by someone who has similar needs as them and not by an anonymous and abstract claim. As a result, people will learn to perceive you as a trusted authority in your niche, inspiring brand loyalty and growing your customer base.

To sum it all up, your business blog can make your content marketing campaign successful if you write about popular topics, give your posts catchy titles, and connect with your readers using a marketing persona.

Join us on facebook
Open Access BPO 3 days ago
๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ฐ๐—ฎ๐—ป ๐—น๐—ผ๐˜€๐—ฒ ๐—ฏ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป๐˜€ ๐˜„๐—ต๐—ฒ๐—ป #๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ณ๐—ฎ๐—น๐˜๐—ฒ๐—ฟ๐˜€.
But it's not just about the money. Pushing customers away can deliver a crushing blow to your business.

Ready to stop the bleed and start retaining customers like a pro?
Dive into the insights here: https://buff.ly/yd1gmoE

----------
Elevate your #CustomerRetention game now!
Contact us today to outsource to a #CustomerSupport expert: https://buff.ly/pmLrIys

Learn more:
[๐’๐ญ๐ฎ๐๐ฒ] ๐‚๐š๐ฅ๐ฅ ๐‚๐ž๐ง๐ญ๐ž๐ซ ๐€๐ญ๐ญ๐ซ๐ข๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐“๐ฎ๐ซ๐ง๐จ๐ฏ๐ž๐ซ: ๐€๐ฏ๐ž๐ซ๐š๐ ๐ž ๐‘๐š๐ญ๐ž๐ฌ ๐š๐ง๐ ๐‚๐จ๐ฆ๐ฆ๐จ๐ง ๐‚๐š๐ฎ๐ฌ๐ž๐ฌ: https://buff.ly/xeIJboo

#WeSpeakYourLanguage
#CustomerSupport #CSat
#OutsourcingCustomerService #CX
#CallCenterOutsourcing #CustomerExperience
Open Access BPO 4 days ago
Open Access BPO Manila recently injected a dose of fun and team spirit into the workplace by hosting a #CincoDeMayo celebration.

The event centered around a DIY nacho and taco station, where employees customized their own snacks. This interactive experience provided a relaxed and engaging setting for colleagues to connect and share in a unique way within the office environment.

Beyond the delicious food, the day also featured a series of lighthearted and friendly games. These activities were specifically designed to encourage interaction, collaboration, and a sense of camaraderie among team members from various departments.

The Cinco de Mayo event served as a refreshing opportunity for the OABPO Manila team to unwind, celebrate, and reinforce their positive working relationships.

#WeSpeakYourLanguage
#diversity #inclusivity
#CincoDeMayo2025
Open Access BPO 4 days ago
Ensuring an outstanding #CustomerExperience is an essential aspect of any business.

One way to enhance #CustomerSatisfaction is by outsourcing to a #CallCenter. You've heard of its many benefits, but are they enough to truly upgrade your #CX strategy?

Find out the answer in our latest blog:
https://buff.ly/tcM3hkg

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Open Access BPO is your trusted partner to see your #CX strategy through.

Partner with us today: https://buff.ly/pmLrIys

#WeSpeakYourLanguage
#OutsourcingCX #CallCenterCX
#CustomerExperienceOutsourcing
#BPOCustomerService
Open Access BPO 10 days ago
๐—•๐——๐—ข ๐—ฎ๐˜ ๐—ข๐—”๐—•๐—ฃ๐—ข: ๐—–๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ป๐—ถ๐—ฒ๐—ป๐˜ ๐—•๐——๐—ข ๐—”๐˜€๐˜€๐—ถ๐˜€๐˜๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—”๐—ฝ๐—ฝ๐—น๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐˜ ๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐— ๐—ฎ๐—ป๐—ถ๐—น๐—ฎ

Open Access BPO Manila recently concluded an on-site event in partnership with BDO. Employees were able to visit the BDO booth in the OABPO office to learn about and submit applications for financial products such as credit cards, loans, and investment options.

This initiative highlighted Open Access BPO's dedication to enhancing employee financial well-being by bringing banking services directly to the workplace.

#WeSpeakYourLanguage
#IdeaHubOABPO
#OABPOonFinancialWellness
Open Access BPO 12 days ago
Your #CRM is the bedrock of exceptional #CustomerExperiences and enduring customer relationships.

To ensure this foundation remains strong, consistent maintenance and timely updates are crucial for sustained success

Visit our blog to learn about the potential pitfalls of neglecting your CRM and understand how to keep it a powerful asset: https://buff.ly/oct6pIg

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Delivering the best #CX requires a dedicated team committed to exceeding expectations and ensuring #CustomerSatisfaction at every touchpoint.

Let's connect and see how we can empower your customer relationships: https://buff.ly/Y50WgZe

#WeSpeakYourLanguage
#CustomerExperience #CSat
#OutsourcingCX #CustomerService #CallCenters
#CustomerCentric #HappyCustomer
Open Access BPO 15 days ago
It's easy to focus on tech skills and language when hiring #CustomerSupport staff.
But are we missing those other qualities that truly make a #CustomerExperience exceptional?

What hidden talents separate a good agent from a great one?

๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐˜€๐—ผ๐—บ๐—ฒ ๐—ฐ๐—ฟ๐—ถ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฏ๐˜‚๐˜ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ๐—ฑ ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ ๐˜๐—ต๐—ฎ๐˜ #๐—ช๐—ผ๐˜„๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฒ๐—ฎ๐—ฑ ๐˜๐—ผ #๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—Ÿ๐—ผ๐˜†๐—ฎ๐—น๐˜๐˜†: https://buff.ly/QGNxaJG

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Our recruitment, training, and quality assurance best practices have helped transform our partners' #BrandExperience.

Contact us right now for heightened #CustomerExperience that sets your brand apart:
https://buff.ly/Y50WgZe

#WeSpeakYourLanguage
#CustomerExperience #CSat
#OutsourcingCX #CustomerService #CallCenters
#CustomerCentric #HappyCustomer