Digital marketing: Best service to outsource to the Philippines in 2014?

OABPO Blog Team Published on December 27, 2013

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Trend predictions suggest that the coming year is an ideal time to outsource to the Philippines. This is because contracted services in the country will be increasingly delivered through multiple channels in 2014.

outsource-to-the-Philippines

Among the various services, non-voice solutions such as social media marketing, email marketing, and content marketing might benefit you the most because the concluding year has proven the strength of digital and electronic channels in generating revenues.
Here are three digital marketing services that you can send out to the Philippines and what they can do for your brand:

Social media marketing helps you retain customers

Businesses are taking their customer service to where their consumers spend most of their time online, which is on social networking sites. By giving your market the option to get services via social media, customers will want to continue doing business with you because of the convenience you provide. Additionally, your brand promotions on social media can penetrate your audience better because your followers there are qualified leads.

Email marketing reaches your market better

Emails prove to be effective marketing tools because its content is usually personalized and tailored to the current interests and tastes of each recipient. If they are sent during an ideal time and if they have the right elements, emails have a higher rate of being opened and read.

Content marketing attracts and educates your audience

Written content such as those posted on blogs can be used to lure in readers who can eventually be converted into buyers and loyal supporters of your brands. Writing about the latest trends, giving blog posts attention-grabbing titles, and adapting an audience-appropriate personas are some of the ways to propel your business blog to marketing success.
Now that 2014 is only days away, why not give your business a good start of the year by outsourcing your digital marketing activities? Your decision to outsource to the Philippines might just make your 2014 a financially rewarding year.

SEO strengthens your online presence

Search engine optimization (SEO) will get your brand noticed by the Internet community by making your web pages rich in relevant content and links. However, outdated and SEO campaigns may not get your business on top of competitors in search engine results pages, so you might want to outsource your optimization efforts to SEO experts who are updated about the latest Google algorithm changes. This ensures that your web content stays relevant and high-ranking.

Let Open Access BPO help you build your brand, reach your customers, and strengthen your online presence through our digital marketing solutions. Join us on Google+ to know more about how you can partner with us.

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Open Access recently partnered with the Foundation of Balay Pasilungan Inc. in #Davao for a community outreach initiative that brought together our employees to support children through donations and meaningful engagement.

On June 4, Team #OpenAccess Davao team donated milk and clothing and spent time with the children through games and interactive activities, creating moments of connection, encouragement, and joy.

We're grateful for the opportunity to work alongside organizations like the Foundation of Balay Pasilungan, whose dedication to supporting vulnerable children continues to make a lasting difference in the community.

𝘚𝘦𝘦 𝘩𝘰𝘸 𝘢 𝘴𝘪𝘮𝘱𝘭𝘦 𝘥𝘢𝘺 𝘰𝘧 𝘨𝘪𝘷𝘪𝘯𝘨 𝘣𝘦𝘤𝘢𝘮𝘦 𝘢 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘧𝘰𝘳 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘥: https://www.openaccessbpo.com/blog/open-access-balay-pasilungan-outreach/

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Inclusive corporate cultures aren't built by accident, they are cultivated through continuous dialogue.

We recently brought our global teams together (both onsite at our Makati headquarters and virtually across our Davao, Taipei, and Las Vegas offices) for a dedicated Pride Talk focused on championing allyship and open communication in the workplace.

Led by Psychologist Riyan Portuguez, 𝘽𝙚𝙮𝙤𝙣𝙙 𝙩𝙝𝙚 𝙍𝙖𝙞𝙣𝙗𝙤𝙬: 𝘾𝙧𝙚𝙖𝙩𝙞𝙣𝙜 𝙎𝙖𝙛𝙚 𝙎𝙥𝙖𝙘𝙚𝙨 𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝘼𝙡𝙡𝙮𝙨𝙝𝙞𝙥 focused on actionable frameworks to strengthen our culture of openness.

By engaging our cross-border teams in these crucial conversations, we improve workplace collaboration and ensure that every member of Team Open Access feels empowered to contribute authentically.

Cultivating an environment of safety and equality remains one of our highest priorities as a global organization.

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Sharing a simple, but meaningful, #PrideMonth message from Open Access Vice President, Joy Sebastian as we continue the celebration with our wider community.

Pride is about belonging, respect, and creating a workplace where everyone feels seen, valued, and supported living their authentic truths. This week is a reminder that inclusion is something we build together, every day, through understanding, openness, and genuine connection.

At #OpenAccess, we stand with our #LGBTQ+ community and reaffirm our commitment to a culture where everyone can show up as their full selves at work and beyond.

Happy Pride!

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Open Access BPO recently traded desk time for running shoes, turning Ayala Avenue in Makati City into a wellness zone for its team, families, and friends during the company's Fun Run 2026 on May 24.

Participants took on everything from a high-energy 10K run to a relaxed 1K stroll with their pets.

In an industry where burnout is an identified risk, events like this show what actual support for employee well-being looks like in practice.

Read the complete recap here to see how we champion employee wellness:
https://buff.ly/SOtZdIT

Instead of just talking about culture on paper, getting everyone out on the pavement builds the kind of genuine connection that keeps a team strong and motivated.

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Why do so many brands struggle to stay consistent with #CustomerExperience?

When things go wrong, a hollow response can drive customers away, but a sincere, well-timed apology can actually strengthen long-term loyalty.
Mistakes happen, but they don't have to define your brand.

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High-quality CX isn't just about preventing mistakes, it's about having a team that knows exactly how to handle them.

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Check out strategies for delivering seamless support that:
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Learn more: https://buff.ly/R2gU16E

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