How will the Twitter redesign affect social media marketing?

OABPO Blog Team Published on April 11, 2014

social-media-marketing
Twitter has announced to completely redesign the layout of its members’ individual profiles. And along with the overhaul, there will be changes to the way social media marketing is done in the microblogging site.

What to expect

The improved web profile, according to the official official Twitter blog post, will let users express themselves with greater ease and fun.
A prominent change will be seen on the header photo, which will occupy a larger space in the profile page. Users will also be able to feature tweets that say more about them and have their popular tweets stay on their profile for a longer time. On the other hand, their friends will be able to filter postsโ€”they can choose to only view a user’s multimedia posts, replied posts, or plain tweets.

Basically, Twitter will mimic the trimmings of the Facebook timeline.

How the changes will affect online marketing

Marketing experts see the makeover to cause mostly upturns and quite possibly a few downturns to both consumers and brands using Twitter for their social media marketing efforts.

social-media-marketing--weezer--thmb

For one, SocialBro founder Javier Buron thinks that going more visual and personalized will help social media managers brand their profiles better and heighten the promotion of certain products. He also sees the change as Twitter’s way of removing barriers to invite new users and perhaps to also retain its spot as the most preferred social media customer service tool.

BirdSong creator Jamie Riddell agrees that the change will drive greater consumer engagement because images sell better than other types of content. But Riddell pointed out that for companies using Twitter as a springboard for upping their official site’s traffic, the better tweeting experience might make users stay within the brand’s Twitter page than visit the actual website for more information.

Tim Pritchard, Manning Gottlieb OMB social media head, added that the redesign’s impact might be limited since it will only be available on the desktop version of Twitter. He noted that Twitter use is increasingly becoming mobile, so brands should curate more of their presence with richer multimedia content on mobile platforms instead.

There’s also a positive and negative side to the pinning feature of the most popular posts, according to RBH PR director Delia Goldsby. She said that while the tweet with the most engagements could generate buzz if posted longer on the page, it could conversely unleash negative PR if the replies it garnered are detrimental to the brand.

All in all, the upcoming change will definitely be exciting for the social media marketing world. However, the effectiveness of Twitter’s makeover will ultimately depend on the brands’ use and the public’s reception.

 

 

Image credit:
“Twitter Eggs at OSCON” by Garrett Heath on Flickr, used under CC BY 2.0 / Resized from original

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Multilingual call center ๐Ž๐ฉ๐ž๐ง ๐€๐œ๐œ๐ž๐ฌ๐ฌ ๐๐๐Ž has launched its largest employee wellness program, ๐—ฆ๐—›๐—œ๐—™๐—ง: ๐—”๐—ป ๐—ข๐—”๐—•๐—ฃ๐—ข ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ.

The three-month program was launched July 30 at the company's Robinsons Summit Center HQ in Makati, with a live stream to its Davao and work-from-home teams. According to Senior Director Nate Martinez, SHIFT focuses on a holistic approach to fitness and nutrition to promote lasting lifestyle changes.

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Company Nurse Princess Ann Louisse Pascual provided a detailed overview of the program, emphasizing its goal of long-term wellness rather than just short-term fitness goals. Nurse Supervisor Shania Semper also highlighted the importance of health and wellness within the BPO industry.

The company anticipates this investment in wellness will lead to a more productive, engaged, and healthier workforce.

This initiative is a testament to the company's commitment to building a supportive, people-first culture, with the goal of fostering improved employee well-being, morale, and overall performance.

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Multilingual call center Open Access BPO announced the official launch of ๐—ฆ๐—›๐—œ๐—™๐—ง: ๐—”๐—ป ๐—ข๐—”๐—•๐—ฃ๐—ข ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ, an initiative designed to foster sustainable health and well-being among its employees.

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