How will the Twitter redesign affect social media marketing?

How will the Twitter redesign affect social media marketing?

OABPO Blog Team Published on April 11, 2014

social-media-marketing
Twitter has announced to completely redesign the layout of its members’ individual profiles. And along with the overhaul, there will be changes to the way social media marketing is done in the microblogging site.

What to expect

The improved web profile, according to the official official Twitter blog post, will let users express themselves with greater ease and fun.
A prominent change will be seen on the header photo, which will occupy a larger space in the profile page. Users will also be able to feature tweets that say more about them and have their popular tweets stay on their profile for a longer time. On the other hand, their friends will be able to filter postsโ€”they can choose to only view a user’s multimedia posts, replied posts, or plain tweets.

Basically, Twitter will mimic the trimmings of the Facebook timeline.

How the changes will affect online marketing

Marketing experts see the makeover to cause mostly upturns and quite possibly a few downturns to both consumers and brands using Twitter for their social media marketing efforts.

social-media-marketing--weezer--thmb

For one, SocialBro founder Javier Buron thinks that going more visual and personalized will help social media managers brand their profiles better and heighten the promotion of certain products. He also sees the change as Twitter’s way of removing barriers to invite new users and perhaps to also retain its spot as the most preferred social media customer service tool.

BirdSong creator Jamie Riddell agrees that the change will drive greater consumer engagement because images sell better than other types of content. But Riddell pointed out that for companies using Twitter as a springboard for upping their official site’s traffic, the better tweeting experience might make users stay within the brand’s Twitter page than visit the actual website for more information.

Tim Pritchard, Manning Gottlieb OMB social media head, added that the redesign’s impact might be limited since it will only be available on the desktop version of Twitter. He noted that Twitter use is increasingly becoming mobile, so brands should curate more of their presence with richer multimedia content on mobile platforms instead.

There’s also a positive and negative side to the pinning feature of the most popular posts, according to RBH PR director Delia Goldsby. She said that while the tweet with the most engagements could generate buzz if posted longer on the page, it could conversely unleash negative PR if the replies it garnered are detrimental to the brand.

All in all, the upcoming change will definitely be exciting for the social media marketing world. However, the effectiveness of Twitter’s makeover will ultimately depend on the brands’ use and the public’s reception.

 

 

Image credit:
“Twitter Eggs at OSCON” by Garrett Heath on Flickr, used under CC BY 2.0 / Resized from original

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO16 hours ago
Meet the diverse superheroes of our #ContactCenter team! From analytical minds to empathetic listeners, we've got it all.

Swipe through to see the incredible personalities, working styles, and motivators that make our customer service shine!

----------
Our #recruitment & training strategies are designed to get the best reps for your brand.
Oursource with us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO21 hours ago
#CallCenters need to build a consistent and memorable #CustomerExperience covering all channels, both digital and non-digital. You need a high-performing #multichannel team that can successfully implement your #CustomerService strategy.

Here's how: https://buff.ly/3qvoHui

----------
Let us create the multichannel program and team for your brand: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage`
Open Access BPO
Open Access BPO2 days ago
Among other benefits, ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—บ๐—ผ๐—ฑ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป monitors and reviews user-generated content to:
โ€ข ensure the safety of customers;
โ€ข combat spam and potential scams;
โ€ข prevent misinformation and fake news;
โ€ข boost user experience; and
โ€ข cultivate an inclusive community.

๐—•๐˜‚๐˜ ๐˜„๐—ต๐—ถ๐—ฐ๐—ต ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—บ๐—ผ๐—ฑ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—บ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ ๐—ถ๐˜€ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€?
Explore the fascinating types of #ContentModeration shaping the digital landscape: https://buff.ly/3WR5rn5

----------
Work with our content experts to build a community where everyone feels heard and protected: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 days ago
Preventing your customers from leaving your brand may not be as easy as it sounds, but here are 5 tips your outsourced #CallCenter's customer retention team must consider: https://buff.ly/3Nem7Sb

----------
Ensure brand loyalty with Open Access BPO's high-quality #CustomerSupport. Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerRetention
Open Access BPO
Open Access BPO3 days ago
#CallCenter Team Leaders drive progress and ensure top-notch service for your brand's customers.

Want to unlock the secrets to becoming an extraordinary leader for your team?
Here are the 5 biggest enemies of great leadership, along with a few tips on how to be a good leader: https://buff.ly/45LagCr

----------
Partner with Open Access BPO. We have great call center agents and team leaders to guarantee your brand's growth: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO7 days ago
To build a truly customer-centric organization, your #CustomerExperience team must be highly emotionally intelligent.

Here are the 5 advantages of cultivating #EmotionalIntelligence among your #CallCenter staff: https://buff.ly/43uHbcu

----------
Connect with an #outsourcing firm that can deeply connect with your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CX #CustomerSupport
Open Access BPO