Category: Customer Experience

5 Tips for building a high-performing omnichannel team

Call centers need to build a consistent and memorable customer experience covering all channels, both digital and non-digital. To do this, you need a high-performing omnichannel team that can successfully implement your customer service strategy. At first, however, you may find this task challenging or you may be clueless as to where you should start. […]

Is your customer service reactive or proactive?

At first glance, your focus on increasing customer service responsiveness may seem commendable, but this may actually be doing more harm than good. Many call centers’ default strategy for delivering support is to respond quickly to queries and complaints as they arise. Nothing’s wrong with this reactive approach. Of course, we can’t discount the fact […]

Shift your focus from touchpoints to the customer journey

What really is the secret to customer satisfaction? Brands have long been concerned with boosting their performance at every touchpoint—the in-store sales experience, phone customer support, online interactions via various channels, and many others. Most of them compartmentalize these tasks, and it’s easy to see why. Managing individual touchpoints is much simpler. It’s more organized […]

5 Questions you must answer to build a customer-centric brand

These days, it takes a customer-centric mindset to build a brand that people will love and stick to. The concept of customer centricity is simple enough to understand. Fundamentally, it just means that a business must focus on providing the needs of its customers, putting consumers’ interests above one’s own, and providing services especially designed […]

7 Things that influence and shape customer expectations

Managing customer expectations is tricky. It’s by no means an exact science, which is precisely what makes it a difficult task. People’s expectations from your brand affect the customer experience in many ways. Failing to meet consumers’ standards translates to poor sales and low customer retention rates. A critical part of managing buyers’ expectations is […]

Engage proactively with website visitors through customer support

Ecommerce websites can boost sales by increasing customer engagement with the help of online customer service channels. Today’s brands know that much of their success relies upon their digital performance. Your website should be able to convert visitors into customers and keep previous buyers coming back. Sadly, many businesses just sit back and watch helplessly […]

Why the phone is still the most important customer support channel

In an omnichannel world, is the phone still relevant? Along with technology’s forward march, the way that we communicate over long distances also drastically changed. From traditional options like the phone (and the nearly obsolete snail mail), we now have social media, email, and instant messaging. Businesses, of course, have no choice but to keep […]

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