Boost customer experience by improving data security

Boost customer experience by improving data security

Emily Bartels Published on June 5, 2019

A truly satisfying customer experience can build and cultivate trust among your consumers. One of the ways you can refine it is by ensuring the safety of your customers and their personal information as they engage and transact with your brand. Aside from implementing content moderation to monitor your website and social media pages from the front end, this also means focusing information technology (IT) security strategies on the back end. This offers multiple benefits to businesses, including:

tiny figure standing outside customer maze
  • preventing data theft via network intrusions, social engineering, or fraudulent activities;
  • keeping data intact despite data disasters;
  • enhancing your company’s identity and reputation as a reliable, customer-committed brand; and
  • helps kickstart and ensures a disaster mitigation and data recovery plan.

Stable data security protects your business and helps make the customer experience seamless. This assures your customers that the time and resources they’ve invested on your business are well-spent, encourage them to continue supporting your brand.

Strengthening your IT security

There are a multitude of malicious software crawling the Internet. All they need to do is find vulnerabilities within your website or cloud services and they can find their way back to your customer’s sensitive information.

There are various layers and concerns about data security to consider, but it’s best to conduct a security evaluation to get you started. This will generate a list of all the IT assets in your company, letting you evaluate your network activities, run risk assessments, and identify:

IT manager inspecting server in datacenter
  • existing network insecurities you need to plug;
  • possible risks and threats (including malware and cyberattacks);
  • hardware and software security solutions you may need to acquire (including firewalls and both server and desktop anti-malware applications); and
  • necessary IT security tasks and non-IT personnel user access, restrictions, and responsibilities.

If your company has yet to set up a defined IT security strategy, it’s crucial to make it a priority this year. And it may be quite the investment, but your expenses are headed towards keeping your company and its users safe, and ensuring a great customer experience.

Being transparent about data security

Dealing with the competition is a challenge every company has to face, regardless of the demographic or the industry. After all, customers will be watching out for this one-upmanship of product features and special promotions for the brand that will give them the best deals.

Having a website with reliable data security implemented can help you get a leg up on that competition. So, why not be transparent about it and tell your customers how you’re working to keep them secured?

male hands using smartphone showing data security with laptop behind

Aside from your site’s Terms of Use or Privacy Policy, you can talk about your steps toward information security via a blog post, a case study, or you can opt to publish relevant customer reviews. Talk about how you never save their credit cards during transactions, or your workplace’s security features to restrict access to customer information.

This can be your distinction from other brands. With cybercriminals and other fraudulent activities targeting ecommerce sites, consumers will want to trust and continue supporting brands that invest on keeping their data safe. This gives them a secured experience as they support your product, helping you gain a trustworthy reputation.

Our guest blogger Emily Bartels is a content writer and developer at Constant Clicks where she helps businesses grow using digital marketing practices. She has been in this industry for over five years and specializes in writing educative content on SEO, social media, businesses. She loves to read trending news to keep her updated.

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