Category: Customer Experience

The state of customer trust in the mobile-first market landscape

While the Internet of Things has indeed brought accessibility and comfort to customers, it also brought uncertainty. With customers concerned with how their personal data is being used, customer trust is critically affected by how companies tackle data security worries in the mobile-first environment. This year’s celebration of the Customer Service Week was held in […]

How messaging apps are redefining the customer experience

What do Swiss army knives and messaging apps have in common? Both are multitools, though the latter ideally improves the customer experience. It was in the ’60s when theorist, professor, and author Marshall McLuhan predicted that we’d be living in an interconnected world. He envisioned it as the global village, an interactive, unified planet connected […]

5 Tips for building a high-performing omnichannel team

Call centers need to build a consistent and memorable customer experience covering all channels, both digital and non-digital. To do this, you need a high-performing omnichannel team that can successfully implement your customer service strategy. At first, however, you may find this task challenging or you may be clueless as to where you should start. […]

Is your customer service reactive or proactive?

At first glance, your focus on increasing customer service responsiveness may seem commendable, but this may actually be doing more harm than good. Many call centers’ default strategy for delivering support is to respond quickly to queries and complaints as they arise. Nothing’s wrong with this reactive approach. Of course, we can’t discount the fact […]

Shift your focus from touchpoints to the customer journey

What really is the secret to customer satisfaction? Brands have long been concerned with boosting their performance at every touchpoint—the in-store sales experience, phone customer support, online interactions via various channels, and many others. Most of them compartmentalize these tasks, and it’s easy to see why. Managing individual touchpoints is much simpler. It’s more organized […]

5 Questions you must answer to build a customer-centric brand

These days, it takes a customer-centric mindset to build a brand that people will love and stick to. The concept of customer centricity is simple enough to understand. Fundamentally, it just means that a business must focus on providing the needs of its customers, putting consumers’ interests above one’s own, and providing services especially designed […]

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