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5 Ways to connect with Chinese ecommerce consumers

The Chinese market’s purchasing power via ecommerce platforms is evidently on the rise. In 2013, China became the world s largest and most dynamic source of online consumers after surpassing the US‘ web-based retail sales. Economic forecasts also predict a brighter future for China. Its sales through online shopping portals are expected to reach about […]

7 Ecommerce website blunders that will make you lose customers

Getting new customers on the web boils down to only two choices: capture your audience’s attention or lose their interest permanently. Today’s wired customers are known for having a short attention span, which means that content marketing strategists need to level up their online approach. Specifically, you only have an average of eight seconds to […]

Why referral marketing should be the core of your business strategy

As social beings, we re naturally inclined to share our experiences with friends. Whether it s a remarkable or a disappointing incidence, it s likely to come up during conversations among people we re close with. Stories about products, brands, and our customer experience are no exception.

5 Practices for a more organized digital marketing campaign

Just like in any other business endeavor, digital marketing requires strategy, dedication, and effective management in order for you to succeed. Knowing which practices can help your marketing campaign attract more conversions is mandatory. Whether you’re focusing on your social media content, email advertisements, or your paid online ads, it pays to have a systematic […]

Is call center automation acceptable in an age of personalization?

Consumers have raised their standards about what it takes to deliver outstanding customer support. They want companies that provide fast, easy, and readily accessible services. And with thousands of similar products in the market, people are quick to switch to brands who can fulfill their satisfaction.

Should you jump onto the corporate social responsibility bandwagon?

Culture plays a significant role in determining the impact of brand messaging to the market. We can even say that the two concepts, culture and branding, are inseparable. New lifestyle trends and social causes trigger the emergence of new purchasing practices. Thus, only smart brands that constantly evolve in order to cope with customers changing […]

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Open Access BPO
Open Access BPO2 hours ago
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Open Access BPO
Open Access BPO3 days ago
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Open Access BPO
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