Shoppers want 5 things from mobile ecommerce sites

Faith Ocampo Published on February 5, 2016 Last updated on June 6, 2021

The growth of mobile commerce (m-commerce) is unstoppable as it continues to strengthen the frontiers of the entire ecommerce sector.

hand holding phone credit card showing ecommerce

When the smartphone started making its way to mainstream consumption, many marketers weren’t that optimistic about its role in ecommerce. But just a few years later, the success of this device would prove them wrong.

Now, mobile is undeniably at the forefront of the online retail sector.

It’s predicted that it will account for 25% of all web-based sales this 2016—a very compelling reason for marketers to create mobile-friendly shopping sites.

How should marketers move in this direction? In 2015, Episerver surveyed American consumers to identify the top five features they expect from mobile retail websites.

  1. User reviews

    hand holding smartphone on ecommerce online shopping with stars product reviews
    Not surprisingly, user reviews are at the top of the list, with 54% of surveyed consumers citing it as their number one expectation from an online retail site. User reviews allow consumers to communicate quickly and easily with a brand. Thus, it makes sense that consumers would be highly satisfied with this feature in place. It makes a company appear more trustworthy, transparent, and committed to providing good service.

  2. Customer support

    customer service support agent in a call center working for ecommerce site

    Most customers also expect ecommerce sites to integrate a function for direct customer support. Doing so would enable customers to resolve problems quickly with the assistance of a brand representative. This feature would streamline the customer journey by targeting unwanted glitches and responding promptly to concerns that may otherwise hinder a purchase.

  3. Mobile-friendly viewing

    smiling man looking at ecommerce site customer support on phone

    In an omnichannel world, investing in cross-device shopping experience is the way to go. And this idea is backed by 38% of customers who expect online retail sites to be able to adjust automatically to various screen sizes. This will make shopping across different devices perfectly hassle-free.

    For example, consumers who view a product using their desktops may later decide to buy the item while they’re on their smartphone. If your site isn’t optimized for all screen sizes, you may end up losing a big chunk of potential sales.

  4. Geolocation

    hand holding smartphone on ecommerce site map location geolocations

    Tailoring your content to match the location of your individual customers is a great form of service. More importantly, 35% of consumers are already expecting you to incorporate location-based functions, such as maps, into your ecommerce site.

  5. Wish list functions

    smiling woman looking at smartpohone on ecommerce shopping site

    Who doesn’t love wish lists? For consumers, they’re a great way to keep track of all the items they might want to buy. On the other hand, wish lists allow brands to come up with related offers, which could later persuade customers to finally make a purchase.

Don’t let shoppers leave your brand in the cart. Meet them halfway with mobile-first customer support available 24/7 in over 30 languages. Get phone, live chat, email, and in-app support so local and international customers can reach you easily. Contact Open Access BPO to find out how!

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 12 hours ago
Your #IVR plays a crucial role in your #CustomerService and in establishing your brand's image.
Of course, nobody wants to be kept waiting or go through a long complicated process before their concern gets resolved.

Read more: https://buff.ly/47OWZKz

----------
Raise #CustomerExperience with a trusted #outsourcing firm: https://buff.ly/3Brtoe7

#WeSpeakYourLanguage
#CustomerSupport #CX
#CustomerExperience #CSat
Open Access BPO 14 hours ago
When you outsource specialized tasks to industry experts, you elevate your service quality, leading to happier customers. This satisfaction, in turn, builds trust in your brand.

But #outsourcing can do more than just earn trust–it can actively strengthen it!

Here's how outsourcing can supercharge customer trust: (Link to your blog: https://buff.ly/3Y4byGO)

----------
Open Access BPO's data-secure and hyper-customizable solutions and data security make us one of the most trustworthy partners around.

Contact us today and let's build you a winning #CX team: https://buff.ly/3Y83NQf

#WeSpeakYourLanguage
#CustomerService #CustomerExperience
Open Access BPO Yesterday
𝗢𝗔𝗕𝗣𝗢 𝗗𝗮𝘃𝗮𝗼 𝗧𝗲𝗮𝗺 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝘀 𝗙𝗶𝗿𝘀𝘁 𝗔𝗶𝗱 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴, 𝗡𝗼𝘄 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗳𝗼𝗿 𝗘𝗺𝗲𝗿𝗴𝗲𝗻𝗰𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲

Open Access BPO reaffirms its dedication to fostering a safe and supportive work environment for its employees. Our Davao team recently organized an Occupational First Aid and Basic Life Support training program in collaboration with the Philippine Red Cross - Davao City Chapter.

Participants underwent comprehensive basic life support techniques, including cardiopulmonary resuscitation (CPR), wound management, and patient transportation. Upon successful completion, our team members were certified as first aiders, enabling them to respond effectively to on-site emergencies.

----------
This initiative underscores Open Access BPO's commitment to prioritizing the health and well-being of its workforce. By equipping employees with vital first aid skills, the company empowers them to take proactive measures in ensuring a safe and secure workplace for all.

𝘗𝘩𝘰𝘵𝘰 𝘴𝘩𝘰𝘸𝘴 𝘖𝘱𝘦𝘯 𝘈𝘤𝘤𝘦𝘴𝘴 𝘉𝘗𝘖 𝘋𝘢𝘷𝘢𝘰 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦𝘴 𝘢𝘯𝘥 𝘗𝘩𝘪𝘭𝘪𝘱𝘱𝘪𝘯𝘦 𝘙𝘦𝘥 𝘊𝘳𝘰𝘴𝘴 𝘵𝘳𝘢𝘪𝘯𝘦𝘳𝘴 𝘢𝘧𝘵𝘦𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭𝘭𝘺 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘍𝘪𝘳𝘴𝘵 𝘈𝘪𝘥 𝘢𝘯𝘥 𝘉𝘢𝘴𝘪𝘤 𝘓𝘪𝘧𝘦 𝘚𝘶𝘱𝘱𝘰𝘳𝘵 𝘵𝘳𝘢𝘪𝘯𝘪𝘯𝘨.

#WeSpeakYourLanguage
#OneForHealth #IdeaHubOABPO
Open Access BPO 2 days ago
On International Coffee Day, we highlight the company coffee bar in our Makati office's cafeteria.

Our coffee joint is just one of the many employee engagement and rewards projects we've implemented at Open Access BPO.

Our team members enjoy a variety of beverages around the clock, taking a well-deserved break to recharge and connect with colleagues.

#WeSpeakYourLanguage
#InternationalCoffeeDay #OABPOperks
#BuhayOABPO #OABPOlife
Open Access BPO 3 days ago
Nurturing brand loyalty involves adeptly addressing upset customers.
Swift resolutions not only rescue satisfaction but elevate your brand's reputation and strengthen #BrandLoyalty.

Turn challenges into opportunities!
Here are statements your #CX agents must say to calm irate callers down: https://buff.ly/4egrw6n

----------
For #outsourcing services that build and maintain strong customer relationships: https://buff.ly/47KL7Jf

#WeSpeakYourLanguage
#CustomerExperience #CallCenter
#CustomerSatisfaction #CSat
#CustomerSuccess
Open Access BPO 6 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 (𝗢𝗔𝗕𝗣𝗢) 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗰𝗼𝗻𝗰𝗹𝘂𝗱𝗲𝗱 𝘁𝗵𝗲 𝗽𝗿𝗲𝗹𝗶𝗺𝗶𝗻𝗮𝗿𝘆 𝗿𝗼𝘂𝗻𝗱 𝗼𝗳 𝗶𝘁𝘀 𝗶𝗻𝗮𝘂𝗴𝘂𝗿𝗮𝗹 𝗲-𝗴𝗮𝗺𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻, 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗠𝗼𝗯𝗶𝗹𝗲 𝗟𝗲𝗴𝗲𝗻𝗱𝘀 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁.

Over 30 teams of Mobile Legends enthusiasts from the outsourcing firm's Makati and Davao offices signed up for the highly anticipated tournament.

Thirteen teams have advanced to the semifinals, setting the stage for even more intense competition.

The semifinals and grand finals will take place next week. Winners will receive the follow:

𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧: P25,000
𝟐𝐧𝐝 𝐏𝐥𝐚𝐜𝐞: P15,000
𝟑𝐫𝐝 𝐏𝐥𝐚𝐜𝐞: P10,000

Five players will also receive P2,000 each for exceptional gameplay in the five roles: Mid, Exp, Jungle, Roam, and Gold.

OABPO launched the event to foster camaraderie, teamwork, and healthy competition among employees.

Beyond the competitive aspect, the tournament serves as a valuable team-building exercise, encouraging employees to work together towards a common goal. The company also hopes that the event will help boost morale and create a positive work atmosphere.

#WeSpeakYourLanguage
#OABPOMLTourney #IdeaHubOABPO