The world of online marketing possesses many challenges to most marketers regardless of their industry. It s easy to get lost in a realm where change is constant and marketing techniques and tools can easily become outdated. Fortunately, the obstacles confronted by every emerging digital marketer have already been faced and overcome by those before […]
Your brand needs to continuously adapt its customer support services, and adding value to it is an important step to achieve your goal. Customer support has become a pivotal element that can either propel a company towards growth or hinder its progress. In other words, providing value-added customer support services is an absolute must. Today, […]
The Philippines is outshining its neighboring countries’ financial and market performance amid the looming threat of escalating sell-offs and falling manufacturing business that Southeast Asia is facing. Its economy expanded by 5.7% in the previous quarter according to a Bloomberg survey, a noteworthy leap from the 5.2% growth rate seen in the first three months […]
Do you know that, on average, a marketing email gets forwarded only once for every 370 times it’s been read? Your quick solution to this low forwarding rate might be to gather more subscribers in hopes of widening your reach. But there’s a more sustainable alternative to this, and it lies not in the length […]
Social media groups are organized virtual spaces where users “meet” to talk about ideas, gather feedback, or share links. Like formally established groups, they have administrators who run the site while moderating submitted content to ensure that they adhere to the pre-established regulations. Most groups are formed around a common theme, which is often based […]
According to eMarketer’s recent forecast, revenues from Instagram s mobile ads may reach $2.81 billion two years from now, surpassing Google and Twitter. If this prediction comes true, the photo-driven social network site can soon become the next mobile marketing giant. Naturally, this will call for new digital marketing strategies from online businesses who seek […]
Outsourcing contracts protect both business owners and call centers from all unfavorable situations that may arise during a partnership. At the same time, it serves as the official document that details what both parties should expect from an ongoing deal. In other words, it guides the whole professional relationship formed by two firms […]
A high SEO ranking can be really impactful for your brand, so why not impart it into your customer experience strategy? Having a well-crafted customer experience strategy is vital for businesses looking to thrive, especially in the digital realm. However, a successful strategy must go beyond providing exceptional service and memorable interactions. It should also […]
In an information-driven industry, knowledge tends to accumulate rapidly and in gigantic volulmes. Every single document, media content, or phone call is now measured in terms of bytes, and high-tech facilities allow companies to store these data. Eventually, this leads to a massive information generation that may get out of hand if not correctly handled.