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SEO or PPC: Which digital marketing strategy should you choose?

Search engine optimization (SEO) and pay-per-click (PPC) advertising are two of the most common marketing strategies used by businesses to stay ahead of the search engine competition. Most businesses use a combination of both tactics, while small businesses may need to prioritize one over the other mostly because of lack of resources. Choosing the digital […]

4 Mistakes to avoid when adding self-service in your customer support services

Including a self-service feature into your customer support services can be a great way to relieve your customer care team from assistance requests and inquiries that can otherwise be resolved by customers themselves. Adding self-service tools such as mobile apps, online help center, or even FAQ pages on your website can also make your customer […]

6 Tips for infusing videos with your email marketing tactics

Two weeks ago, we outlined the power that videos can bring to your digital marketing efforts if integrated into your email blasts. Not only can video emails summarize a wall of text in a short clip, they can also deliver your message in rich detail. Since the concept is new to some, using videos as an […]

Awesome inbound customer service: A big business asset

Customer satisfaction is the responsibility of everyone in the company. This is a thinking that you should establish among your people if you want a customer-centric workplace. While each employee has a role in keeping your clients happy, there s no denying that those who work at the frontline bear a heavier duty than everyone […]

How event marketing drives brand awareness and lead generation

Event marketing is popular among brands because of its effectiveness in solidifying existing customer relationships and generating new ones. Modern customers are no longer easily captivated by marketing tactics of the past. Staging themed and interesting activities, however, creates an opportunity for customers to interact with brands face-to-face and experience firsthand the focus and brand […]

How your e-commerce store can attract more sales by going social

The idea that social media marketing can bring in higher revenues to an e-commerce store has long been debated upon by retailers and digital marketing experts. From time to time, we see many brands jumping on the bandwagon of setting up Facebook or Instagram pages and randomly posting pictures of their merchandise just because others […]

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Open Access BPO
Open Access BPO1 week ago
How do you make your customers feel special?

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Open Access BPO2 weeks ago
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Open Access BPO2 weeks ago
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Open Access BPO
Open Access BPO3 weeks ago
Maintaining regular communication with customers can help you earn their trust. This is essential when delivering value-added #CustomerService.

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Open Access BPO3 weeks ago
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