No matter how much time and effort you spend on each of your marketing campaigns, you will always be vulnerable to major marketing failures and public relations (PR) crises. In most cases, the audience won t care about why you allowed such mistake to happen. How you respond to each crisis is what your reputation […]

Social media has been serving as a positive catalyst that s shaping industries all over the world. Fusing it with various business functions like ecommerce, marketing, and customer support elevates customer experience by adding convenience, speed, and interactivity to these processes. Like them, customer relationship management (CRM) is also adapting traits of social networks to […]

Gartner recently released the 2014 edition of its global market share study on customer relationship management software, which has generally positive insights about the CRM market.

Just like blogging and any form of content marketing, producing content for your social media profile requires careful planning to make sure that your posts are not only relevant but also well-received and widely shared by your target audience. Bloggers map their topics to build a strong readership, and doing so involves putting together well-timed […]

Bilingual customer service is all the rage in the business process outsourcing (BPO) industry today. With the world getting smaller, thanks to everyone’s heightened connectivity, the importance of being able to communicate with the rest of the globe is pressed among businesses even more. BPO firms address these companies’ needs by offering call center services […]

Having an effective training program is crucial in enabling your brand to deliver consistent customer service. All members of your organization must be constantly reminded about how their roles can influence the quality of your customer care. Devising proactive training programs helps empower your staff to have better customer focus, a strong sense of teamwork, […]