5 Practices for a more organized digital marketing campaign

Faith Ocampo Published on September 14, 2015

organized-filed-colorful-folders
Just like in any other business endeavor, digital marketing requires strategy, dedication, and effective management in order for you to succeed. Knowing which practices can help your marketing campaign attract more conversions is mandatory. Whether you’re focusing on your social media content, email advertisements, or your paid online ads, it pays to have a systematic approach when managing your marketing resources.

In order to overcome distractions, save precious time, and secure sight of the bigger picture, you need to be more organized in implementing your digital marketing campaign. Here are some best practices that can make your marketing strategies more structured and organized:

1. Establish clear goals.

dart-on-bulls-eye

In any project, you need to know what exactly you want to achieve. Having a list of your short- and long-term goals can help you and your team have awareness of what success entails. It lets you know how far you are from achieving your goals and what needs to be done in order to adapt should you encounter difficulties along the way. Conversion goals can help you measure the success of each of your marketing campaign.

 

2. Analyze actions.

lightbulb-chalk-drawing-thumbs-up-businessmen

Every visitor action happening on your website or any marketing platform is most likely a result of a specific marketing effort. Most achievements are attained based on the goal you conceptualized and enticed your audience to pursue. Any improvement in terms of website traffic, impressions, or click-through rates must be analyzed and tracked in order for you to know what motivated each positive result to happen. Understanding your audience s behavior can help you become more in control of your success.

 

3. Outline your tasks.

sports-gameplan-chalk-board

Whether it’s in a form of a checklist, bullet list, or flow chart, you need to write down your marketing tasks and use the outline as a reminder and progress tracker. This will help you know whether you re falling behind a defined schedule or doing things just right on time. If you’re leading a team, task management and delegation are important responsibilities that can help you identify which teams are lagging behind and may be needing reinforcement.

 

4. Improve your processes.

green-pencil-sharepened

Not every action that you take will work for your campaign. You may not even get things right on your first attempt. This is because every marketing niche requires different resources and expertise. Hence, you need to face the challenge of trying out new strategies that you may be unfamiliar with and see which ones are giving you good results for each platform. Some processes may easily become outdated, and you need to keep up with the shift quickly.

 

5. Report success.

surprised-woman-covered-in-postit-notes

The only way to prove that a marketing campaign was successful is by showing actual and measurable results. Establishing a reporting system where results of every phase of your campaign will be broken down and visualized will force you to investigate every factor involved in your project. Making your team aware of these will not only encourage them to do better, but it will also entice them to take a more active role in suggesting ideas for improvement.

The road to digital marketing success starts with knowing which practices can lead you to your end goals. Making the habits above part of your system will make the execution of your campaign more organized. With things in their right order, you can manage your resources better, plan things out more effectively, and eventually achieve greater results.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 2 days ago
Open Access BPO recently kicked off our new fitness programs with a sunset yoga session: https://buff.ly/3UMe81m

โ€Held on the newly launched scenic 7th-floor terrace of our Makati HQ, the session provided employees with a unique opportunity to unwind, de-stress, and connect with colleagues in a beautiful outdoor setting.

Our fitness program is set to resume this week with new Rope Flow and Zumba program.

----------
Learn more about our company culture and the many benefits we offer our employees by visiting our website today: https://buff.ly/44Rlllq

#WeSpeakYourLanguage
#OneForHealth #IdeaHubOABPO
#EmployeeEngagement #WellnessAtWork
#HealthyWorkplace #MindfulnessAtWork
Open Access BPO 2 days ago
Customers today expect more! ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€, ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€, ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ผ๐—ป๐˜€๐˜‚๐—บ๐—ฒ๐—ฟ ๐˜๐—ฟ๐—ฒ๐—ป๐—ฑ๐˜€ ๐˜„๐—ถ๐—น๐—น ๐—ฎ๐—น๐˜„๐—ฎ๐˜†๐˜€ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ผ ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€, ๐˜๐—ผ๐—ผ๐—น๐˜€, ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต.

Don't wait for your consumer base to grow or even wither before you update your #CustomerSupport strategy.

Here are 4 signs that your #CustomerService action plans need an upgrade: https://buff.ly/3QOCVAu

----------
Provide your customers with excellent #ConsumerExperience from one of today's trusted multilingual #CX experts: https://buff.ly/3wtloHp

#WeSpeakYourLanguage
#CustomerExperience
Open Access BPO 2 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—–๐—ผ๐—ป๐˜€๐—ผ๐—น๐—ถ๐—ฑ๐—ฎ๐˜๐—ฒ๐˜€ ๐— ๐—ฎ๐—ป๐—ถ๐—น๐—ฎ ๐—ฆ๐—ถ๐˜๐—ฒ๐˜€ ๐—œ๐—ป๐˜๐—ผ ๐—–๐—ฒ๐—ป๐˜๐—ฟ๐—ฎ๐—น ๐—›๐˜‚๐—ฏ ๐—ณ๐—ผ๐—ฟ ๐—ฆ๐—ฒ๐—ฎ๐—บ๐—น๐—ฒ๐˜€๐˜€ ๐—ข๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ | https://buff.ly/4dRxqv0

Open Access BPO, a leading provider of outsourced business solutions, recently brought all its Manila operations under one roof. This consolidation into a central hub, in the Makati Business District, signifies a commitment to enhanced efficiency and service excellence.

By uniting their Manila workforce and expertise, the company aims to foster stronger collaboration and innovation, ultimately benefiting both their clients and employees. The state-of-the-art facilities boast modern technology and ergonomic workstations, creating an optimized environment for top-notch agent performance and seamless service delivery.

This consolidation marks a significant step forward for Open Access BPO, solidifying their position as a frontrunner in the #outsourcing industry.

#WeSpeakYourLanguage
Open Access BPO 3 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ฒ๐—ฑ ๐—ถ๐˜๐˜€ ๐—ผ๐—ฝ๐˜€ ๐—ฐ๐—ฒ๐—ป๐˜๐—ฟ๐—ฎ๐—น๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป, ๐—ฐ๐—ผ๐—ป๐˜€๐—ผ๐—น๐—ถ๐—ฑ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—ถ๐˜๐˜€ ๐— ๐—ฎ๐—ป๐—ถ๐—น๐—ฎ ๐˜€๐—ถ๐˜๐—ฒ๐˜€ ๐—ถ๐—ป๐˜๐—ผ ๐—ฎ ๐—ฐ๐—ฒ๐—ป๐˜๐—ฟ๐—ฎ๐—น ๐—ต๐˜‚๐—ฏ ๐—ถ๐—ป ๐— ๐—ฎ๐—ธ๐—ฎ๐˜๐—ถ ๐—–๐—ถ๐˜๐˜† | https://buff.ly/3K37xur

The strategic move allows for enhanced communication, streamlined collaboration, and a more cohesive company culture.

The newly unified office space, located in Robinsons Summit Center, boasts a state-of-the-art operations floor designed to optimize agent performance and client service delivery.

#WeSpeakYourLanguage
Open Access BPO 3 days ago
A branded #CustomerExperience provides your customers with a unique and consistent interaction across various touchpoints. It reflects your brand's values, personality, and promises.

Building a branded #CustomerService strategy can differentiate your business from competitors and help you build stronger relationships with your customers.

Here's how you can develop a branded customer service strategy: https://buff.ly/3V0O0RA

----------
Outsource #CustomerDelight to a reliable #BPO without losing your #BrandIdentity: https://buff.ly/3UZGR3Q

#WeSpeakYourLanguage
#CustomerSupport #branding
#CX #CustomerSatisfaction
Open Access BPO 4 days ago
๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜๐—ต๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€, ๐˜€๐—ผ ๐˜„๐—ต๐˜† ๐—ฑ๐—ผ๐—ป'๐˜ ๐˜†๐—ผ๐˜‚ ๐—ด๐—ถ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ๐—บ ๐—ฎ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ ๐˜๐—ผ ๐˜€๐—ฝ๐—ฒ๐—ฎ๐—ธ ๐˜‚๐—ฝ?

Build a conversation-driven platform to boost #CustomerEngagement.

Here are some tips to generate feedback and enhance your business strategy, boost engagement, and transform the #CustomerExperience: https://buff.ly/3UydzIk

----------
Ensure your customer are always be heard by partnering with a dedicated #outsourcing partner: https://buff.ly/3R7J635

#WeSpeakYourLanguage
#CustomerSupport #CX
#CustomerExperience #CSat
Open Access BPO