Should you jump onto the corporate social responsibility bandwagon?

Should you jump onto the corporate social responsibility bandwagon?

Faith Ocampo Published on September 10, 2015

businessman-holding-heart
Culture plays a significant role in determining the impact of brand messaging to the market. We can even say that the two concepts, culture and branding, are inseparable. New lifestyle trends and social causes trigger the emergence of new purchasing practices. Thus, only smart brands that constantly evolve in order to cope with customers changing attitudes rise above the immense market challenges.

For instance, cause-related marketing is a relatively new business concept, driven by the millennial generation who constantly aim to take part in socially relevant causes. It s one of the few marketing strategies guaranteed to foster strong customer relations while increasing revenues. So how can entrepreneurs not go for it?

Highlighting the social responsibility of companies through advertising indeed draws attention to your products and services, but this doesn t make you immune to bigger flops. In fact, your customers will scrutinize you more—your intentions, the transparency of your processes, and the sustainability of your project. So before you decide to jump onto the corporate social responsibility bandwagon, ask yourself these three questions.

1. Is it all an advertising ploy?

female-business-executive-covering-mouth-money-coming-out-of-ears-paper-bills-flying-ing-background

As a result of information becoming more accessible through the Internet, customers nowadays are becoming smarter about the brands they subscribe to. They’ll be able to discern whether your intentions to reach out to societal sectors are genuine or are merely being done only for the sake of profit. Sure, you need to increase your sales to keep your company afloat the turbulent economy, but this isn’t a ticket to tricking your market into buying your products.

A good piece of advice is to stop telling people about your social causes through heavy advertising. Showing them what you’re actually doing to contribute something useful to people’s lives is a more powerful way of gaining their loyalty. If your intentions are not genuine, you better stick to traditional advertising instead of risking your reputation due to faux cause-related marketing.

 

2. Will it foster better customer relations?

woman-forming-heart-with-hand-behind-glass-pane

Remember that all your marketing strategies should be geared toward making your customers happy. There’s not a one-size-fits-all formula for making this happen, so the best thing you can do is please as many clients as you can.

Generally, socially-driven advertising works well in forming lasting client relationships. However, because you’d be dealing with social issues, there would be many aspects attached to your advocacy. Even just one aspect of your campaign that shows inconsistencies with your goals is enough to make people question your real intentions. It would be best to keep your program simple and straightforward. Also, strive to promote transparency so your market can understand you better.

 

3. How can this empower my clients?

businessman-thumbs-up-excited-executives-in-back

People’s experience of your brand has everything to do with their loyalty as your customers. Customers tend to stick to brands that give them a sense of fulfillment and empowerment. Highlighting your social responsibility may be a good way to satisfy your market’s desire to do something good for the society, but how unique is your campaign? There are already a lot of cause-driven marketing strategies nowadays, so make sure that yours can stand out among them.

Cause-related marketing is all about highlighting the social responsibility of companies, but i’s not as easy as merely donating to charitable organizations. It’s a high-impact strategy, so make sure you re well prepared for the bigger responsibilities that go along with it.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 hours ago
Open Access BPO's standard recruitment is a seamless process, from job announcement to contract signing.

Here are some of our recruitment best practices: https://buff.ly/3HkhKRs

---------
We hyper-customizable solutions that fit your needs—from staff to its everyday ops: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
Compared to most industries, #CallCenters are known for providing a fun and positive workplace for their employees.

But more than just making daily ops light and dynamic, the agents, the contact center, and the clients benefit from this: https://buff.ly/3kIaKWM

----------
Let's hyper-customize a program for your brand's goals, needs, budget, and customer demands: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #EmployeeEngagement
Open Access BPO
Open Access BPO1 day ago
Keeping your customers' data secure is one of the best ways to earn their trust.
Here's an in-depth look on how it can be achieved: https://buff.ly/3HjQYIK

----------
Only trust an #outsourcing firm with a robust #DataSecurity strategies and solutions to ensure #InformationSecurity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#cybersecurity #infosec
Open Access BPO
Open Access BPO5 days ago
#𝗗𝗮𝘁𝗮𝗣𝗿𝗶𝘃𝗮𝗰𝘆𝗪𝗲𝗲𝗸 aims to raise awareness about #DataSecurity and privacy and how we all must be mindful of what we share online. Let's stay vigilant against malicious activities that may exploit our information.

#WeSpeakYourLanguage
#InfoSec #DataPrivacy
Open Access BPO
Open Access BPO6 days ago
#CustomerService providers have the responsibility to protect their partners against data intrusions that may interrupt operations and steal sensitive information. If your

Check out these best practices for protecting your data: https://buff.ly/3Jj7cEV

----------
Ensure utmost #InformationSecurity for your customers with our #DataSecurity strategies: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#InfoSec #DataManagement
#DataPrivacyWeek
Open Access BPO
Open Access BPO7 days ago
As a global #outsourcing hub, offshoring to the #Philippines has been recognized as a winning business strategy. But one of the things you should also consider is the security of the data you will be sharing with your chosen outsourcing firm.

Here's how you can keep your customer's trust even when their data is with a third-party company: https://buff.ly/3GY1jKm

----------
Only trust an oustourcing firm with a robust #InfoSec aimed to protect you and your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#InformationSecurity
#DataSecurity #InfoSec
#DataPrivacyWeek
Open Access BPO