Should you jump onto the corporate social responsibility bandwagon?

Faith Ocampo Published on September 10, 2015

businessman-holding-heart
Culture plays a significant role in determining the impact of brand messaging to the market. We can even say that the two concepts, culture and branding, are inseparable. New lifestyle trends and social causes trigger the emergence of new purchasing practices. Thus, only smart brands that constantly evolve in order to cope with customers changing attitudes rise above the immense market challenges.

For instance, cause-related marketing is a relatively new business concept, driven by the millennial generation who constantly aim to take part in socially relevant causes. It s one of the few marketing strategies guaranteed to foster strong customer relations while increasing revenues. So how can entrepreneurs not go for it?

Highlighting the social responsibility of companies through advertising indeed draws attention to your products and services, but this doesn t make you immune to bigger flops. In fact, your customers will scrutinize you more—your intentions, the transparency of your processes, and the sustainability of your project. So before you decide to jump onto the corporate social responsibility bandwagon, ask yourself these three questions.

1. Is it all an advertising ploy?

female-business-executive-covering-mouth-money-coming-out-of-ears-paper-bills-flying-ing-background

As a result of information becoming more accessible through the Internet, customers nowadays are becoming smarter about the brands they subscribe to. They’ll be able to discern whether your intentions to reach out to societal sectors are genuine or are merely being done only for the sake of profit. Sure, you need to increase your sales to keep your company afloat the turbulent economy, but this isn’t a ticket to tricking your market into buying your products.

A good piece of advice is to stop telling people about your social causes through heavy advertising. Showing them what you’re actually doing to contribute something useful to people’s lives is a more powerful way of gaining their loyalty. If your intentions are not genuine, you better stick to traditional advertising instead of risking your reputation due to faux cause-related marketing.

 

2. Will it foster better customer relations?

woman-forming-heart-with-hand-behind-glass-pane

Remember that all your marketing strategies should be geared toward making your customers happy. There’s not a one-size-fits-all formula for making this happen, so the best thing you can do is please as many clients as you can.

Generally, socially-driven advertising works well in forming lasting client relationships. However, because you’d be dealing with social issues, there would be many aspects attached to your advocacy. Even just one aspect of your campaign that shows inconsistencies with your goals is enough to make people question your real intentions. It would be best to keep your program simple and straightforward. Also, strive to promote transparency so your market can understand you better.

 

3. How can this empower my clients?

businessman-thumbs-up-excited-executives-in-back

People’s experience of your brand has everything to do with their loyalty as your customers. Customers tend to stick to brands that give them a sense of fulfillment and empowerment. Highlighting your social responsibility may be a good way to satisfy your market’s desire to do something good for the society, but how unique is your campaign? There are already a lot of cause-driven marketing strategies nowadays, so make sure that yours can stand out among them.

Cause-related marketing is all about highlighting the social responsibility of companies, but i’s not as easy as merely donating to charitable organizations. It’s a high-impact strategy, so make sure you re well prepared for the bigger responsibilities that go along with it.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 17 hours ago
Embrace the power of #diversity and drive positive change with #InclusiveHiring practices!

Our new blog post explores the transformative impact of inclusive hiring, providing insights and strategies to build a stronger, more inclusive workforce: https://buff.ly/3uHQV7c

----------
Our recruitment & training practices are meticulously designed to ensure exceptional #CX: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#DiversityandInclusion
#inclusivity
Open Access BPO 20 hours ago
When it comes to #CustomerService, every ounce of effort—both tiny and grand—counts.

Here's a list of 10 modest gestures your #CallCenter agents can do to build meaningful customer relationships: https://buff.ly/3Rc0wdZ

----------
Elevate #CustomerExperience by #outsourcing to a trusted 24/7 multilingual #BPO: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#outsourcing #CX #CSat
#CustomerSatisfaction
Open Access BPO Yesterday
Ensuring memorable #CustomerExperience by providing high quality #CustomerSupport means two things:
• brands need to gain a 360-degree view of their customers; and
• brands need to satisfy a large part, if not all, of their customers' needs.

Do both by implementing a multichannel #CX management strategy: https://buff.ly/418ASeP

----------
Give your customers an unforgettable customer experience with multichannel #CustomerService: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#outsourcing #CX
#CustomerSatisfaction #CSat
Open Access BPO 11 days ago
Aside from the location advantage, the 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐥𝐮𝐜𝐫𝐚𝐭𝐢𝐯𝐞 𝐝𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐦𝐮𝐥𝐭𝐢𝐥𝐢𝐧𝐠𝐮𝐚𝐥 𝐜𝐚𝐥𝐥 𝐜𝐞𝐧𝐭𝐞𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 in Southeast Asia because of these Filipino qualities:
• neutral accent;
• multilingual proficiency;
• dedicated work ethics;
• resilience and adaptability; and
• close affinity with Western cultures.

Read: https://buff.ly/47sGAKD

----------
Partner with a #CallCenter with strong #CustomerExperience expertise: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#CustomerSatisfaction #CSat #CX
Open Access BPO 11 days ago
𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗮𝗰𝗰𝘂𝗿𝗮𝗰𝘆 is a valuable metric to determine the challenges your #CustomerSupport team will face.
It allows you to manage your team and distribute the workload accordingly, paving the way for an efficient operational output.

Read: https://buff.ly/3R0VCk2

----------
Effective employee and ops management ensure high #productivity for optimal 24/7 coverage.

So, only partner with an #outsourcing specialist with robust and foolproof ops strategies that will make your brand soar: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CustomerService
Open Access BPO 12 days ago
Creating culturally diverse teams in #CallCenters is not just a moral imperative but a strategic advantage.

Here are 6 more compelling reasons for ensuring #CulturalDiversity in the workplace: https://buff.ly/3MYaCO6

----------
Choose an #outsourcing partner with diverse teams and cultures:
OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#diversity #inclusitivity
Open Access BPO