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What customers really do on your social customer service platforms

There s already a plethora of articles, guidelines, and informative content geared towards businesses, tackling the right ways to maximize social media as a customer engagement tool. We’ve also shared our own tips for giving fast, convenient, and efficient service via social networks like Facebook and Twitter to get you all set. By now, any […]

3 Ways your call-to-action can make prospects take the next step

When creating any form of content aimed at prospective customers, your goal is always to entice them to take an action and see more conversions made. Your visitors, however, can t get past your sign-up page or checkout process without having to go through your call-to-action (CTA) prompts.

3 Signs that customer service is your marketing strategy’s biggest hole

So you re launching a big ad campaign, and you have everything all set: witty copies, catchy jingles, striking visuals, and well-disseminated social media shoutouts. But like many marketers, you may be leaving out one key component that could determine your marketing strategy s success: customer support.

Social media marketing highlights from the Facebook Developer Conference

Yesterday concluded the 6th Facebook Developer Conference, or F8, where the social network gathers business leaders and developers for an annual conference concentrating on Facebook s latest innovations. While the session topics center mainly on how Facebook can provide developers a smoother experience, some announcements would definitely delight marketers.

Social media marketing: Outsourcing it is not faking it

Any point of contact that you open to reach your customers or let them reach you must represent what you are as a brand. It’s easy to live up to your identity when dealing with customers face to face or over the phone, but on digital platforms like social media, conveying your message while maintaining […]

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Open Access BPO
Open Access BPO2 days ago
How can you cultivate #inclusivity in a diverse workplace—or any workplace, for that matter? Listen, then learn.

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Open Access BPO
Open Access BPO3 days ago
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Open Access BPO
Open Access BPO4 days ago
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Open Access BPO
Open Access BPO5 days ago
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Open Access BPO
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