The effectiveness of short messaging system (SMS) both as a marketing and customer service platform has become influential for several businesses that most customer engagement strategists now describe mobile marketing as an inevitable business move. Not only can text messages let businesses reach customers faster, they can also present a convenient and simple method of […]
The open rate is among the most important metrics that could determine your email marketing campaign’s success. Not only does this prove the effectiveness of your subject lines, it’s also where everything starts—the moment recipients open your email newsletter, they also open vast opportunities for you to collect leads, boost website traffic, and even propel […]
There s no denying that great online customer service is a game-changer in the e-commerce world where success can be largely attributed to presentation. Since much of the experience and most of the transactions happen on a digital interface, brands compete with each other by polishing their online stores in a way that would make […]
It’s no secret that millennials dominate most digital platforms that businesses use in engaging with their audience, marketing their goods, and delivering assistance. Out of the many web-based channels and tools, those that are social in nature are what best captivate consumers in their mid-20s to early 30s. After all, collaboration and sociability are two […]
A good customer relation management (CRM) software is becoming a staple component in most companies today. Not only can it organize your interactions with clients, it can also boost profits by automating and streamlining processes of key departments such as customer support, sales, and marketing.
Deciding to outsource web development is a common step taken by businesses that want to upgrade their online platforms‘ marketing prowess. Maintaining a website that has a rapidly growing audience requires constant reinvention and updating to make sure it can keep up with its visitors’ demands.
There s already a plethora of articles, guidelines, and informative content geared towards businesses, tackling the right ways to maximize social media as a customer engagement tool. We’ve also shared our own tips for giving fast, convenient, and efficient service via social networks like Facebook and Twitter to get you all set. By now, any […]
When creating any form of content aimed at prospective customers, your goal is always to entice them to take an action and see more conversions made. Your visitors, however, can t get past your sign-up page or checkout process without having to go through your call-to-action (CTA) prompts.
So you re launching a big ad campaign, and you have everything all set: witty copies, catchy jingles, striking visuals, and well-disseminated social media shoutouts. But like many marketers, you may be leaving out one key component that could determine your marketing strategy s success: customer support.
