Why your customer experience strategy must integrate SEO

Why your customer experience strategy must integrate SEO

Faith Ocampo Published on August 17, 2015

seo-graphic-design-magnifying-lens-on-monitor-showing-female-customer-service-call-center-representative
How far can search engine optimization (SEO) take your business?
More and more entrepreneurs are relying on web search optimization to cut through the digital noise. Indeed, ranking highly among Google s search results increases website traffic, as top pages generate the most clicks and the widest readership. This, therefore, aids in generating leads and boosting online visibility.
However, looking at things from this perspective may be an outdated way of thinking, as the business industry is evolving to become more oriented to customer satisfaction. Perhaps, it s time to see Internet marketing from a different angle.

Looking at your website s optimization strategy from the customers point of view would lend you a different approach. Your online marketing s primary focus may be on driving even more sales, but integrating your firm s customer experience strategy with your digital outreach would make your business even more people-centered.

Customers are the true benefactors of good optimization.

Every time you and your team conduct its SEO routines or brainstorm new techniques to increase your site s visibility, you re not just promoting your brand; you’re also providing online customer support. Customers earn the bigger advantage as content strategists link a product or service to individuals when they look for them. Through effective optimization techniques, such as high-quality content and customer-tailored features, brands can directly get in touch with the people who are actually interested in their services.

hand-looking-through-magnifying-lense-on-documents-charts-graphs
This creates the most ideal relationship between clients and brands in the modern marketplace. And it even has additional benefits. Successful optimization strategies value the consumers time by giving them the right information instead of irrelevant search results. This has significant, positive implications to your customer experience strategy, offering convenient and fast solutions to your online customers.

Marketing and customer support teams must work together.

SEO is perhaps the best tool to bridge digital gaps between customers and businesses, and as such, it sits at the very frontline of online customer support. Many entrepreneurs, however, still follow the traditional office setup where marketing staff don t work with customer service teams. In a new business age, this practice must be changed.

Integrating marketing and customer service would strengthen your relationship with potential clients. Customer service agents should know by heart every single detail about the company s online strategy, as they are expected to deliver the right information at every instance of transaction. On the other hand, marketing teams can gain additional insights on the demographics preferences and browsing habits that may help improve the firm s digital strategy.

SEO is already at the frontline of customer support whether businesses recognize this or not. However, not having the right structural framework that merges it with the company s customer experience strategy will reduce its power that would otherwise enable brands to directly connect with their online customers. And with almost all management experts out there banking on increased integration in the workplace, marketing and customer service are definitely not an exception.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
CCAP is a non-profit association made up of the top call centers in the Philippines.

As its newest member, Open Access BPO is looking forward to helping the local #BPO industry advance in the global scene.

Read more: https://buff.ly/3wOs1yW

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO4 days ago
Don't let unmoderated user-generated content harm your brand's reputation.

See how #PhotoModeration can help your brand maintain quality and order in your online community: https://buff.ly/3cQAxoR

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO5 days ago
Open Access BPO is honored to be the newest member of the Contact Center Association of the Philippines - CCAP.

We support the organization's initiatives to drive industry innovation and elevate service quality among Philippine-based contact centers.

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
"We look forward to working with the Contact Center Association of the Philippines - CCAP and other players in the local sector to champion the Filipino contact center industry in the international arena." - Joy Sebastian, Open Access BPO's Global Vice President

View the full story: https://buff.ly/2TykIwo

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
Outsourcing your #DataManagement to #offshore hubs like the Philippines or India will save you money and time. But is your data safe?

Here's how seasoned outsourcing providers ensure data security: https://buff.ly/3gsPbVR

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Tailor your #CustomerCare strategy according to your customers' needs.

Here are the four different kinds of shoppers and the #CustomerSupport approach they prefer: https://buff.ly/3xpzHqW

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!