Why your customer experience strategy must integrate SEO

Why your customer experience strategy must integrate SEO

Faith Ocampo Published on August 17, 2015

seo-graphic-design-magnifying-lens-on-monitor-showing-female-customer-service-call-center-representative
How far can search engine optimization (SEO) take your business?
More and more entrepreneurs are relying on web search optimization to cut through the digital noise. Indeed, ranking highly among Google s search results increases website traffic, as top pages generate the most clicks and the widest readership. This, therefore, aids in generating leads and boosting online visibility.
However, looking at things from this perspective may be an outdated way of thinking, as the business industry is evolving to become more oriented to customer satisfaction. Perhaps, it s time to see Internet marketing from a different angle.

Looking at your website s optimization strategy from the customers point of view would lend you a different approach. Your online marketing s primary focus may be on driving even more sales, but integrating your firm s customer experience strategy with your digital outreach would make your business even more people-centered.

Customers are the true benefactors of good optimization.

Every time you and your team conduct its SEO routines or brainstorm new techniques to increase your site s visibility, you re not just promoting your brand; you’re also providing online customer support. Customers earn the bigger advantage as content strategists link a product or service to individuals when they look for them. Through effective optimization techniques, such as high-quality content and customer-tailored features, brands can directly get in touch with the people who are actually interested in their services.

hand-looking-through-magnifying-lense-on-documents-charts-graphs
This creates the most ideal relationship between clients and brands in the modern marketplace. And it even has additional benefits. Successful optimization strategies value the consumers time by giving them the right information instead of irrelevant search results. This has significant, positive implications to your customer experience strategy, offering convenient and fast solutions to your online customers.

Marketing and customer support teams must work together.

SEO is perhaps the best tool to bridge digital gaps between customers and businesses, and as such, it sits at the very frontline of online customer support. Many entrepreneurs, however, still follow the traditional office setup where marketing staff don t work with customer service teams. In a new business age, this practice must be changed.

Integrating marketing and customer service would strengthen your relationship with potential clients. Customer service agents should know by heart every single detail about the company s online strategy, as they are expected to deliver the right information at every instance of transaction. On the other hand, marketing teams can gain additional insights on the demographics preferences and browsing habits that may help improve the firm s digital strategy.

SEO is already at the frontline of customer support whether businesses recognize this or not. However, not having the right structural framework that merges it with the company s customer experience strategy will reduce its power that would otherwise enable brands to directly connect with their online customers. And with almost all management experts out there banking on increased integration in the workplace, marketing and customer service are definitely not an exception.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO4 days ago
#Repost | Team Allied Services and You:
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 is once again supporting #RyansRun during the TCS New York City Marathon this November.

Ryan's Run is a nonprofit organization and NYC Marathon Charity Partner. This #sponsorship supports #charity healthcare system Allied Services and their goal to improve the lives of people with disabilities, life-changing injuries, and chronic illnesses.

Photo shows Open Access BPO CEO Ben Davidowitz presenting the multilingual #CallCenter's donation to Allied Services' Jim Brogna and Steve Davidowitz.

----------
Open Access BPO is a multilingual call center with locations in both the Philippines and the United States. The company’s Chief Operating Officer, Ben Davidowitz, grew up in Kingston, PA. His brother, Steve, has been part of the charity campaign since its inception in 2010, and will be running the TCS New York City Marathon once again this year as part of Team Allied Services and You. He will be joined by an Open Access BPO employee.

Thank you @openaccessbpo

#openaccessbpo #teamalliedservicesandyou #pinoyrunner
#tcsnycmarathon #partnership #support #WeSpeakYourLanguage
#NYCMarathon2022
Open Access BPO
Open Access BPO5 days ago
Open Access BPO, in partnership with the Philippine Red Cross, is holding a #BloodDonation drive on September 28.

Employees who haven't signed up as #BloodDonors may do so by filling out this form: https://buff.ly/3dvNyI6

𝗦𝗮𝘃𝗲 𝗮 𝗟𝗶𝗳𝗲 𝗕𝗹𝗼𝗼𝗱 𝗗𝗿𝗶𝘃𝗲 𝟮𝟬𝟮𝟮
September 28 | 10:00 AM - 3:00 PM PST
Open Access BPO Makati, Glorietta 2 site lobby

#WeSpeakYourLanguage
#DonateBlood
Open Access BPO
Open Access BPO6 days ago
#Gamification works to create healthy competition and camaraderie among your #CallCenter agents while ensuring productivity and high quality support for your customers.

But it only works if done right. Here are several tips you can use to gamify your contact center: https://buff.ly/3dvR6Kt

----------
Ensure high quality support for your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.
Here's how you can develop a branded customer service strategy: https://buff.ly/3Smzv6A

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO
Open Access BPO2 weeks ago
Quality evaluations may vary per #CallCenter, program, client, business model, or approach. But here are time-tested methods to accurately gauge service quality: https://buff.ly/3RI9Ghr
----------
Give your consumers high quality multilingual #CustomerService 24/7: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CallCenterOutsourcing
Open Access BPO
Open Access BPO2 weeks ago
Companies lose billions due to poor #CustomerService. But more than the monetary loss, giving customers reasons to leave can incur a far greater impact on your business.

Read: https://buff.ly/3DktOSk

----------
Step up your #CustomerRetention game by #outsourcing to a #CustomerSupport expert: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerCare #CallCenterOutsourcing
Open Access BPO