Multilingual SEO tip: choose the right keywords

Multilingual SEO tip: choose the right keywords

Faith Ocampo Published on January 18, 2016

earth-with-magnifying-lens

Not all keywords are created equal, especially if a firm is trying to reach key market areas through multilingual SEO.

Search engine optimization (SEO) is part of the challenge brands have to deal with when marketing to a global audience. Without an effective way to pull in potential customers toward your website, it s only a matter of time until company sales start heading into a nosedive. So, before you even think of expanding your business to a much broader geographic scale, you must already have a comprehensive strategy to reach the right people and increase web traffic.

magnifying-lens-on-computer-monitor

Website localization is the key, but because it s such a broad concept, many companies find it hard to figure out where to start. Indeed, there are too many aspects involved, such as language translation, building a multicultural web team, and the nitty-gritty of web development. But we ll start with the most basic one: identifying the right keywords.
Much of your SEO success depends on how good your keywords are. Since they act as “tags” that identify a piece of web content, knowing the right keywords is the first step in connecting with your target market. Here are four things you must consider in this process.

1.     Direct translations don’t work.

For many businesses, online marketing is usually biased toward the English language since it’s largely seen as the universal tongue. However, multilingual web strategies are a completely different story. All keywords and phrases must be carefully selected based on the context of your target sector—their language, culture, and the topics they’re interested in. Simply put, directly translating English terms won t work. You have to intimately know your target audience and understand what clicks for them.

2.     Familiarize yourself with the local lingo.

In global marketing, it’s crucial to understand what your target audience thinks about certain things and how they research online. Their native language, including popular expressions and culture-specific lingo, would surely come into play vis-a-vis their web surfing habits.

3.     What makes good content for your target audience?

Your web optimization strategies, no matter how well-planned, are nothing if you can’t back them up with good web content. However, remember that what you usually produce may be completely different from what your target audience expects you to deliver. Also, be careful of possibly offensive messages and carefully consider the format and tone that your content must take.

4.     Lastly, seek help from local SEO experts.

For optimum results, your online marketing team must be composed of professionals who know the smallest details about how the Internet works as well as how your target customers use it. Someone native to the area you’re hoping to reach can help you create strategies that reflect the preferences and habits of your audience.

 
 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

0 responses to “Multilingual SEO tip: choose the right keywords”

  1. Hey, Faith!
    Keywords are ver important factor to get good ranking in the search engines. Selecting right keywords for the business website is must. Liked the article, it is very informative and impressive that tells some tips to choose the right keywords for the business website. definitely going to try the ways you mentioned in the article.

    • Faith Ocampo says:

      Thanks for your comment, Gloria!
      Aside from optimizing your keywords, creating high-quality content is also a must especially if you want to engage a global audience. Let us know how the tips above work for you!

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO15 hours ago
Happy #InternationalWomensDay!

Women inspire change that continue to make the world better. We at Open Access BPO #ChooseToChallenge inequality, gender bias, & lack of diversity when celebrating their successes to help create an inclusive world.

#WeSpeakYourLanguage #OAonIWD2021 #IWD2021
Open Access BPO
Open Access BPO
Open Access BPO4 days ago
The best way to prepare for the unprecedented is to overprepare. Find out how Open Access BPO ensures seamless #CustomerExperiences with #SmartRedundancy.

Read more: https://zcu.io/Ji6S

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO6 days ago
Staying in a business relationship that does not meet your needs is detrimental to your company. Here are factors that you must consider when assessing the efficiency of your existing #outsourcing partnership: https://zcu.io/h6Fd

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO7 days ago
Good #TechSupport enables you to keep your technologies accessible and fully functional for end-users 24/7. Streamline your #IT helpdesk with an expert #BPO provider to focus on business growth: https://zcu.io/uGWd

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
“Customers have higher expectations now. They have a little more money in their pocket to spend, and they’re going to be more discerning about the quality of the shopping experience.” - David VanAmburg, American Customer Satisfaction Index (ACSI) Managing Director

Read more: https://zcu.io/iARF

#WeSpeakYourLanguage #CX #CustomerService
Open Access BPO
Open Access BPO2 weeks ago
Are you losing customers over time? Here are five reasons why #CustomerRelationships fall south and how you can deal with them.
Read more: https://zcu.io/9YwD

#WeSpeakYourLanguage #CX #CallCenter
Do NOT follow this link or you will be banned from the site!