A beginner’s guide to beating the 4 challenges of digital marketing

A beginner’s guide to beating the 4 challenges of digital marketing

Alistair Roque Published on August 28, 2015

businessman-in-deep-thoughts-surrounded-by-colorful-sights-of-the-city
The world of online marketing possesses many challenges to most marketers regardless of their industry. It s easy to get lost in a realm where change is constant and marketing techniques and tools can easily become outdated. Fortunately, the obstacles confronted by every emerging digital marketer have already been faced and overcome by those before them.

If you’re making the transition to digital marketing, you may be overwhelmed by the challenges this modern business practice has to offer. Here are the four most common marketing challenges that you need to know about and how you can overcome them:

1. Lack of visibility

Unless digital marketers have enough budget for paid online advertising, most organic content distributed over the social web can go unseen by their targeted viewers. To ensure visibility and effective reach, you must know where your prospective customers are and optimize these channels to your advantage. Creativity also matters, since formatting of advertisements and content quality can affect the viewers response to your promotional materials.

2. Constant SEO algorithm changes

Search engines, especially Google, change their SEO algorithms and protocols from time to time, which can cause confusion among marketers. The best way to respond to this problem is to always look out for announcements of upcoming SEO updates and act on them as early as possible. There are many reference sites that publish guides on how you can adopt to each update, so you just need to take time to study, observe, and experiment a bit to find the best practices around them.

3. Costs

Digital marketing campaigns can only help brands establish relationships with their customers if businesses can reinforce strategies through more marketing efforts, such as through social media, email, or mobile marketing. This long-term process requires financial investment. In order to avoid spending too much, analyzing your audience can help you prioritize the channels that you will use. Evaluating each marketing campaign in terms of reach and return on investment (ROI) are also valuable measures that can help you redesign your marketing plan to save money.

4. Measuring success

Your task doesn’t end with just marketing your brand online. You also need to use advanced analytics tools to measure the value and success of each of your marketing campaign, including its gathered leads, buyers, and revenues. That way you can anticipate your next move. And once you’ve implemented your strategies, you need to monitor your progress to understand if you’re on the right direction, and measure your success to know what aspects of your strategy is helping drive you to your goals and eliminate or modify those that aren’t as effective.

Every digital marketer faces tough challenges when promoting a brand online. Some may have difficulty in generating leads, while others don t know how to convert these leads into buyers. The unfortunate ones, however, are simply not getting enough attention and website traffic. Understanding the four challenges above can help you become more prepared as you begin your journey in spreading brand awareness online.

0 responses to “A beginner’s guide to beating the 4 challenges of digital marketing”

  1. Jordan says:

    Great points here. It’s important to stay on top of how marketing is changing in this new digital age. Thanks for sharing!

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
Meet the diverse superheroes of our #ContactCenter team! From analytical minds to empathetic listeners, we've got it all.

Swipe through to see the incredible personalities, working styles, and motivators that make our customer service shine!

----------
Our #recruitment & training strategies are designed to get the best reps for your brand.
Oursource with us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
#CallCenters need to build a consistent and memorable #CustomerExperience covering all channels, both digital and non-digital. You need a high-performing #multichannel team that can successfully implement your #CustomerService strategy.

Here's how: https://buff.ly/3qvoHui

----------
Let us create the multichannel program and team for your brand: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage`
Open Access BPO
Open Access BPO2 days ago
Among other benefits, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 monitors and reviews user-generated content to:
• ensure the safety of customers;
• combat spam and potential scams;
• prevent misinformation and fake news;
• boost user experience; and
• cultivate an inclusive community.

𝗕𝘂𝘁 𝘄𝗵𝗶𝗰𝗵 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗺𝗲𝘁𝗵𝗼𝗱 𝗶𝘀 𝗿𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?
Explore the fascinating types of #ContentModeration shaping the digital landscape: https://buff.ly/3WR5rn5

----------
Work with our content experts to build a community where everyone feels heard and protected: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 days ago
Preventing your customers from leaving your brand may not be as easy as it sounds, but here are 5 tips your outsourced #CallCenter's customer retention team must consider: https://buff.ly/3Nem7Sb

----------
Ensure brand loyalty with Open Access BPO's high-quality #CustomerSupport. Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerRetention
Open Access BPO
Open Access BPO3 days ago
#CallCenter Team Leaders drive progress and ensure top-notch service for your brand's customers.

Want to unlock the secrets to becoming an extraordinary leader for your team?
Here are the 5 biggest enemies of great leadership, along with a few tips on how to be a good leader: https://buff.ly/45LagCr

----------
Partner with Open Access BPO. We have great call center agents and team leaders to guarantee your brand's growth: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
To build a truly customer-centric organization, your #CustomerExperience team must be highly emotionally intelligent.

Here are the 5 advantages of cultivating #EmotionalIntelligence among your #CallCenter staff: https://buff.ly/43uHbcu

----------
Connect with an #outsourcing firm that can deeply connect with your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CX #CustomerSupport
Open Access BPO