Alistair Roque, Author at Open Access BPO

A beginner’s guide to beating the 4 challenges of digital marketing

The world of online marketing possesses many challenges to most marketers regardless of their industry. It s easy to get lost in a realm where change is constant and marketing...

By Alistair Roque

August 28, 2015

Top Story

4 Questions that should be part of every customer satisfaction survey

A customer satisfaction survey is a timeless tool that guides businesses in identifying components of the customer experience that may need to be improved. Gathering customer feedback and taking responsible...

By Alistair Roque

July 29, 2015

Top Story

Social listening: Monitoring conversations for better marketing

There’s no denying that listening to your prospective and current customers is one of the best ways to know which aspects of your business need to be enhanced. Engaging with...

By Alistair Roque

July 27, 2015

Top Story

5 Things you need to do after publishing a new blog post

It’s always exciting for content marketers and bloggers to wait and see how much engagement every blog post they create could attract. Writing amazing content, after all, only fulfills the...

By Alistair Roque

July 21, 2015

Top Story

5 Reasons your customers aren’t engaging with you on Facebook

Social media marketing thrives on online engagements and conversations between customers and brands. Marketers utilizing this modern marketing tool can never find success if they don t understand the value...

By Alistair Roque

July 15, 2015

Top Story

How storytelling can add life to your marketing strategy

Sharing remarkable stories about you or your experiences with your family or friends has always been a good way of strengthening ties with the people you care about. It s...

By Alistair Roque

July 8, 2015

Top Story

Doomsday prep:How to overcome a social media crisis in 5 steps

No business can be spared from public criticism after committing even the smallest mistake. One wrong click, misspelled word, or insensitive post could lead to hundreds of hate comments or...

By Alistair Roque

July 7, 2015

Top Story

5 Strategies to amplify your content marketing reach

Effective content marketing strategies require more than just creative and reliable content creation practices. Distribution should always be an important consideration, since the impact of each piece you produce depends...

By Alistair Roque

July 3, 2015

Top Story

4 Possible reasons your content isn’t getting enough attention

In today’s digital age, there’ s no denying that content marketing has become one of the most promising marketing tool for businesses that thrive on customer engagement. With the use...

By Alistair Roque

June 22, 2015

Top Story

Where can influencer marketing take your brand?

Now more than ever, it s important for brands to spread their marketing efforts across multiple channels. The business of magnetizing consumer attention is no longer monopolized by television and...

By Alistair Roque

June 19, 2015

Author: Alistair Roque

A beginner’s guide to beating the 4 challenges of digital marketing

4 Questions that should be part of every customer satisfaction survey

Social listening: Monitoring conversations for better marketing

5 Things you need to do after publishing a new blog post

5 Reasons your customers aren’t engaging with you on Facebook

How storytelling can add life to your marketing strategy

Doomsday prep:How to overcome a social media crisis in 5 steps

5 Strategies to amplify your content marketing reach

4 Possible reasons your content isn’t getting enough attention

Where can influencer marketing take your brand?