Author: Alistair Roque

A beginner’s guide to beating the 4 challenges of digital marketing

The world of online marketing possesses many challenges to most marketers regardless of their industry. It s easy to get lost in a realm where change is constant and marketing techniques and tools can easily become outdated. Fortunately, the obstacles confronted by every emerging digital marketer have already been faced and overcome by those before […]

4 Questions that should be part of every customer satisfaction survey

A customer satisfaction survey is a timeless tool that guides businesses in identifying components of the customer experience that may need to be improved. Gathering customer feedback and taking responsible actions based on survey responses are some of the most commonly shared practices among brands that excel in customer service.

Social listening: Monitoring conversations for better marketing

There’s no denying that listening to your prospective and current customers is one of the best ways to know which aspects of your business need to be enhanced. Engaging with customers begins with understanding their opinions and the things that drive these insights. If you want to build stronger connections with your customers, you need […]

5 Things you need to do after publishing a new blog post

It’s always exciting for content marketers and bloggers to wait and see how much engagement every blog post they create could attract. Writing amazing content, after all, only fulfills the first critical part of content marketing. If all that you do is just hit the “Publish” button on your blogging platform after writing a new […]

5 Reasons your customers aren’t engaging with you on Facebook

Social media marketing thrives on online engagements and conversations between customers and brands. Marketers utilizing this modern marketing tool can never find success if they don t understand the value of human connections. Without actual conversations, the customers online engagement with the brand becomes passive and uninspiring.

How storytelling can add life to your marketing strategy

Sharing remarkable stories about you or your experiences with your family or friends has always been a good way of strengthening ties with the people you care about. It s a fundamental human activity that allows listeners to understand your emotions as a story character while experiencing particular events. Because of the familiarity and special […]

Doomsday prep:How to overcome a social media crisis in 5 steps

No business can be spared from public criticism after committing even the smallest mistake. One wrong click, misspelled word, or insensitive post could lead to hundreds of hate comments or lost subscribers. Social networking sites, being highly volatile platforms, are common avenues for major public relations crises. The negative backlash from social media followers can […]

5 Strategies to amplify your content marketing reach

Effective content marketing strategies require more than just creative and reliable content creation practices. Distribution should always be an important consideration, since the impact of each piece you produce depends on how many people will see it and be influenced by it. In other words, the more strategic you are in disseminating content, the greater […]

4 Possible reasons your content isn’t getting enough attention

In today’s digital age, there’ s no denying that content marketing has become one of the most promising marketing tool for businesses that thrive on customer engagement. With the use of strategically distributed content, brands can form relationships with their target audience and attract new customers.

Where can influencer marketing take your brand?

Now more than ever, it s important for brands to spread their marketing efforts across multiple channels. The business of magnetizing consumer attention is no longer monopolized by television and other advertising tools of the past. Digital channels, especially social media, continue to attract marketers because of the extent and quality of engagement the huge […]

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