5 Reasons your customers aren’t engaging with you on Facebook

5 Reasons your customers aren’t engaging with you on Facebook

July 15, 2015

Lego-minifigures-busy-blurred-sad-ignored-figure-in-blue-business-suit-in-the-middle
Social media marketing thrives on online engagements and conversations between customers and brands. Marketers utilizing this modern marketing tool can never find success if they don t understand the value of human connections. Without actual conversations, the customers online engagement with the brand becomes passive and uninspiring.

No matter how visible you may be on Facebook or any other social networking site, if you re not propagating any interaction with your customers, then you re not really gaining anything. Here are some probable reasons why your social media content is falling short in striking conversations with your audience:

1. Your social media content looks boring.

female-yawning-holding-smartphone

If your posts aren’t visually appealing, they’re most likely going to be ignored by readers. Posts that are text-heavy or accompanied by dull images won t grab the attention of social media users whose Facebook News Feed are flooded by other marketing materials. That s why it s also important to add variety to your content. Once in a while, you can share striking and colorful images, infographics, or videos that bring life to your marketing message.

 

2. Your content isn’t share-worthy.

mouse-cursor-closing-window

The posts that garner the most number of likes, comments, or shares on Facebook are usually the ones that people would like to share with their own circles. These are commonly posts that inspire, elicit strong emotions, and are relatable. It s important that you know which type of posts people look forward to seeing on their News Feed. Read the content that your followers share. Browse through the trending posts on Facebook. Studying your customers online activity will help you come up with share-worthy and interesting posts.

 

3. You re not starting a conversation.

female-business-employee-trying-to-speak-tape-cover-mouth

People won t talk to you on Facebook if you re not asking them relevant questions. It s always good to ask people to share their opinions on things or even their personal experiences. This is your way to start a dialogue with your customers. Questions don t necessarily have to be heavy and serious; they can be fun and light-hearted. They must, however, be within your industry s niche. Remember, you re still promoting your brand, so you can t just post random or generic questions.

 

4. Your content isn’t valuable to them.

asian-male-employee-in-glasses-shrugging-in-front-of-laptop-computer

There s a reason why people follow you or like your page on Facebook. They want to know the latest news and updates about your products or services. If the things that you share on social media aren t what your followers are expecting to hear from you, then they will stop keeping track of your Facebook activity. Posts about your recent promotions, discounts, contests, and new merchandise are examples of content that keep users engaged.

 

5. You’re not telling users what to do next.

diverse-business-group-businesswoman-with-mouth-covered-by-tape

Calls-to-actions (CTA) prompts are important because some users won t have an idea what to do next after reading your post. Telling them to go to your website, ask a question, submit an entry, or leave a comment will urge them to engage further with your brand. CTA prompts must never sound too pushy or sales-driven, otherwise, people will start ignoring your posts or block them from their News Feed.

The key ingredient to social media marketing success is user engagement. Conversations help you build relationship with your customers online. In order to start a dialogue with your customers, your content must be interesting and relevant to them. With consistent user engagement, you can execute your branding strategy better, spread awareness, and attract more prospective customers to your Facebook Page.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 days ago
How can you cultivate #inclusivity in a diverse workplace—or any workplace, for that matter? Listen, then learn.

When we practice active open-mindedness, we can find common ground despite our differing cultures, languages, ages, races, genders and abilities. We learn to overcome the unconscious bias often deep-rooted in our values and transform these differences into strengths.

#WeSpeakYourLanguage #OACelebratesDiversity #GlobalDiversityAwarenessMonth
Open Access BPO
Open Access BPO3 days ago
User-generated content may provide marketing opportunities, but they can also affect your #brand reputation. Amp up your #ContentMarketing strategy while ensuring those content submissions comply to ownership policies with an expert #ContentModeration team: https://zcu.io/5Arf

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 days ago
Looking for a #ContentModeration solutions provider? Check out these different moderation options before tapping an expert to manage your website or community forum: https://zcu.io/rIx0

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO4 days ago
A Microsoft study revealed that 21% of customers hate having to contact brands over and over regarding the same concern. Follow these 8 #CustomerService tips to reduce repeat complaints! https://zcu.io/dGT5

#WeSpeakYourLanguage #CustomerSatisfaction #CustServ
Open Access BPO
Open Access BPO5 days ago
There are two types of #CallCenter agents for businesses looking to outsource: the #generalist and the #specialist. Get a closer look at their strengths to determine which type can help you deliver superior multilingual #TechSupport: https://zcu.io/ckQi

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
Prevent cancellations and help your #CustomerService team retain customers with these #CustomerRetention strategies. Here's how: https://zcu.io/b7hc

#WeSpeakYourLanguage #CustomerExperience