4 Possible reasons your content isn’t getting enough attention

4 Possible reasons your content isn’t getting enough attention

Alistair Roque Published on June 22, 2015

female-in-red-shirt-disgusted-at-laptop
In today’s digital age, there’ s no denying that content marketing has become one of the most promising marketing tool for businesses that thrive on customer engagement. With the use of strategically distributed content, brands can form relationships with their target audience and attract new customers.

Despite its popularity, not all brands are able to make the most of content marketing because of wrong techniques. Many company blogs struggle to attract a good following because of poor content. Here are some mistakes that you need to avoid in order to deliver engaging content:

1. Your content isn’t what your audience is looking for.

young-man-in-bowtie-covering-eyes

For your content to be sought after, it must focus on the needs of your prospective customers. Every blog post, white paper, infographic, or social media post you create must be geared around your target audience. To do this, you must identify who your key readers are when planning your content strategy. Next, you need to identify their problems as customers and find a way how these needs can be tied back to the solutions that your company offers. Lastly, make use of a voice that resonates with the readers. The language and personality you use must be tailored to your readers’ interests.

 

2. You have poor quality content.

bored-woman-reading-laptop-yawning

Content must always be designed not only for search engine optimization (SEO) purposes, but for encouraging customers to take action while reading it as well. Every piece must be creative, easy to read, and conversational. Discussions that can be found almost everywhere can be boring, so think of unusual topics, and give your readers fresh insights that they haven t heard of. Your written output must also be free from grammar and spelling errors, since these red flags instantly drive readers away.

 

3. You’re promoting your brand too much.

woman-disappointed-at-laptop

Many readers become skeptical of articles that aggressively promote a certain brand. Your content will more likely be viewed as valuable if it becomes a source of objective information. This is the key to gaining more views and shares on social media. Sponsored or self-promotional content can be tapped once in a while, but the level of objectivity of each piece must never be compromised. As much as possible, keep your promotional content subtle and complimented by shareable content.

 

4. Your content doesn’t look appealing.

male-content-marketing-employee-disappointed-with-laptop-papers-thrown-around

For your content to be appreciated by readers, they first need to take notice of it. Otherwise, no one will read your materials. Weak headlines are one of the main reasons why social media shares don’t get high click-through rates. They must be attention-grabbing and persuasive. The text body must be organized in such a way that readers could easily skip parts and go straight to only those they want to read. Visual content, such as images, text formatting, and overall layout of output, also influence the interest of readers, so make sure they look professional and pleasing to the eyes.

When using content marketing in engaging with your target audience, every detail of your content strategy must be carefully thought out. To generate leads and conversions with your content, every piece that you produce must first grab the attention of readers. Avoiding the ineffective content marketing practices above can lead you to producing captivating content.

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO16 hours ago
#CustomerService metrics indicate the level of service your brand is capable of providing.
They can also reveal just how effective your strategies are, including your
• staffing
• training
• quality assurance, and
• service/people management.

Metrics are more diagnostic than curative: https://buff.ly/3RiolyQ

----------
Make dismal #CustomerService a thing of the past when you outsource your #CustomerSupport needs: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CallCenterOutsourcing #CallCenters
#CustomerExperience
Open Access BPO
Open Access BPO2 days ago
Customers appreciate brands with #eCommerce websites that have #LiveChatSupport because of its convenience, speed, and humanized interaction.
You need to optimize these 4 features to make your #ChatSupport exceptional: https://buff.ly/3fhVflL

----------
Upgrade #CustomerExperience with our 24/7 multichannel #CustomerSupport solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #eCommerce
Open Access BPO
Open Access BPO6 days ago
#Repost | Team Allied Services and You:
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 is once again supporting #RyansRun during the TCS New York City Marathon this November.

Ryan's Run is a nonprofit organization and NYC Marathon Charity Partner. This #sponsorship supports #charity healthcare system Allied Services and their goal to improve the lives of people with disabilities, life-changing injuries, and chronic illnesses.

Photo shows Open Access BPO CEO Ben Davidowitz presenting the multilingual #CallCenter's donation to Allied Services' Jim Brogna and Steve Davidowitz.

----------
Open Access BPO is a multilingual call center with locations in both the Philippines and the United States. The company’s Chief Operating Officer, Ben Davidowitz, grew up in Kingston, PA. His brother, Steve, has been part of the charity campaign since its inception in 2010, and will be running the TCS New York City Marathon once again this year as part of Team Allied Services and You. He will be joined by an Open Access BPO employee.

Thank you @openaccessbpo

#openaccessbpo #teamalliedservicesandyou #pinoyrunner
#tcsnycmarathon #partnership #support #WeSpeakYourLanguage
#NYCMarathon2022
Open Access BPO
Open Access BPO1 week ago
Open Access BPO, in partnership with the Philippine Red Cross, is holding a #BloodDonation drive on September 28.

Employees who haven't signed up as #BloodDonors may do so by filling out this form: https://buff.ly/3dvNyI6

𝗦𝗮𝘃𝗲 𝗮 𝗟𝗶𝗳𝗲 𝗕𝗹𝗼𝗼𝗱 𝗗𝗿𝗶𝘃𝗲 𝟮𝟬𝟮𝟮
September 28 | 10:00 AM - 3:00 PM PST
Open Access BPO Makati, Glorietta 2 site lobby

#WeSpeakYourLanguage
#DonateBlood
Open Access BPO
Open Access BPO1 week ago
#Gamification works to create healthy competition and camaraderie among your #CallCenter agents while ensuring productivity and high quality support for your customers.

But it only works if done right. Here are several tips you can use to gamify your contact center: https://buff.ly/3dvR6Kt

----------
Ensure high quality support for your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.
Here's how you can develop a branded customer service strategy: https://buff.ly/3Smzv6A

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO