How storytelling can add life to your marketing strategy

Alistair Roque Published on July 8, 2015

typewriter-with-once-upon-a-time-typed-on-paper
Sharing remarkable stories about you or your experiences with your family or friends has always been a good way of strengthening ties with the people you care about. It s a fundamental human activity that allows listeners to understand your emotions as a story character while experiencing particular events. Because of the familiarity and special regard towards the person narrating the story, listeners are compelled to appreciate and pay attention to the message delivered to them.

Storytelling in the marketing context

As a marketing strategy, storytelling relies on the idea that consumers can appreciate the marketing message better if it’s narrated to them as a story instead of being presented as a traditional product advertisement. Marketers who use this tactic believe that marketing campaigns can see greater response if they’re able to elicit emotional reactions, such as empathy, joy, amusement, or even anger from the audience.

chalk-movie-production-clapper-with-heart-in-blue-brick-background

While it may seem like relatively a new content marketing trend for the digital marketing space, traditional marketing and advertising platforms have long been using it. For years, we’ve seen big brands use human elements and emotions in their TV or magazine ads. Through storytelling, brands can build and package messages that they know will appeal to their target consumers.
There are many ways storytelling can be integrated into a brand s marketing strategy. Unlike traditional advertising where budget is a game changer, storytelling sets creativity as its most important requirement. Content creators can use their blogs to produce articles written by customers whose lives have changed after using their product or subscribing to their services. Visual brands can either use Instagram or Vimeo to make the stories more share-worthy. Publishing testimonials on social networking sites and on their websites is also a popular way of spreading the good word to a wide audience.

Giving your brand a voice that resonates

Aside from eliciting responses through emotional connections, storytelling has become a highly promising marketing game plan because of its ability to instantly give any brand a personality that’s both human and easily relatable. It allows an organization to finally have a voice that can seamlessly mold and adapt to the target audience’s own interpretations. In other words, customers can now relate to your brand on a more personal level because of the perceived authenticity you acquire from talking to them directly.

little-boy-child-in-business-suit-sitting-on-boks-reading-storybook

Oftentimes, people won t remember the names of the characters on your billboard ads, blog series, or Youtube campaign, but it’s the tear-jerking, funny, or frightening stories that will continue to resonate with them for quite some time. They may see some parts of themselves in your actors. They may compare their experiences, conflicts, and problems with the ones you’re highlighting. And as the protagonist of your story triumphs over these hurdles, they too can be convinced that success is within their reach if they allow you to help them.
The goal of storytelling as a marketing strategy is to use compelling stories in making people appreciate the features of a product. Narrating stories that are entertaining but have no connection to what you sell won’t have much marketing value. Develop your story by studying how you help people. From there, you can now create a story that you can use to bolster your business value through any channel that will connect your brand to a huge audience.

3 responses to “How storytelling can add life to your marketing strategy”

  1. 4 Instagram marketing tips for enterprises - Open Access BPO Neo Captive Blog says:

    […] when marketing products to them, especially through Instagram, it’s recommended to instead tell a story through your photos. Stories can elicit emotions from people, giving them something to relate with […]

  2. Important elements of viral marketing videos - Open Access BPO Neo Captive Blog says:

    […] your video to go viral, it must tell a story. And like all stories, it must contain the elements of a plot including the introduction of the […]

  3. 5 Hottest digital marketing buzzwords of 2015 - Open Access BPO Neo Captive Blog says:

    […] attention not through exaggerated claims but through engaging and truthful stories. Storytelling is not a mere strategy for getting your name out there; it’s a tool for connecting with customers on an emotional […]

Join us on facebook
Open Access BPO 2 days ago
Staying competitive often means finding smarter ways to operate and deliver great results.

For many global brands, that involves partnering with #outsourcing experts, and the Philippines is a go-to destination.

What's makes these outsourcing collaborations so impactful for a company's growth?

Learn why so many companies trust Philippine outsourcing companies to help them flourish and expand: https://buff.ly/UKynqaI

——————————
Just like many of the world's top brands, you can count on Open Access BPO to deliver excellent #CustomerExperience through our outsourcing services.

Ready to see how we can help your customer service shine? Get in touch: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#CustomerSupport #CSat
#OutsourcingCustomerService #CX
#CallCenterOutsourcing #CustomerExperience
Open Access BPO 2 days ago
The global market demands more than language fluency—it requires secure multilingual #outsourcing for seamless, protected customer interactions.

But with stricter regulations and evolving cyber threats, businesses must rethink how they approach multilingual #CallCenter outsourcing.

Check out our latest blog to learn why security must never be an afterthought in global expansion: https://buff.ly/llPMlW1

——————————
Multilingual capabilities and #DataSecurity are two of Open Access BPO's best assets.

Our seamless operational processes and professional teams of experts fuse together #MultilingualSupport for over 30 languages with #DataProtection practices.

Learn more about what we can do for brands: https://buff.ly/mjNQZ9U

#WeSpeakYourLanguage
#MultilingualCallCenter#CustomerExperience
#MultilingualOutsourcing #CustomerService
#DataProtection
Open Access BPO 4 days ago
Leadership in #CallCenters is more than just setting targets and reviewing metrics.
It's about creating an environment where agents thrive, customers feel heard, and operations flow smoothly.

Curious about the techniques that make this possible?
Our blog digs into what makes an effective call center leader: https://buff.ly/xWGNZfa

——————————
Your business deserves world-class, industry-leading solutions, like the ones Open Access BPO provides: https://buff.ly/gHlxyNi

#WeSpeakYourLanguage
Open Access BPO 11 days ago
𝗕𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝗹𝗼𝘀𝗲 𝗯𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝘄𝗵𝗲𝗻 #𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗳𝗮𝗹𝘁𝗲𝗿𝘀.
But it's not just about the money. Pushing customers away can deliver a crushing blow to your business.

Ready to stop the bleed and start retaining customers like a pro?
Dive into the insights here: https://buff.ly/yd1gmoE

----------
Elevate your #CustomerRetention game now!
Contact us today to outsource to a #CustomerSupport expert: https://buff.ly/pmLrIys

Learn more:
[𝐒𝐭𝐮𝐝𝐲] 𝐂𝐚𝐥𝐥 𝐂𝐞𝐧𝐭𝐞𝐫 𝐀𝐭𝐭𝐫𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐓𝐮𝐫𝐧𝐨𝐯𝐞𝐫: 𝐀𝐯𝐞𝐫𝐚𝐠𝐞 𝐑𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐨𝐧 𝐂𝐚𝐮𝐬𝐞𝐬: https://buff.ly/xeIJboo

#WeSpeakYourLanguage
#CustomerSupport #CSat
#OutsourcingCustomerService #CX
#CallCenterOutsourcing #CustomerExperience
Open Access BPO 12 days ago
Open Access BPO Manila recently injected a dose of fun and team spirit into the workplace by hosting a #CincoDeMayo celebration.

The event centered around a DIY nacho and taco station, where employees customized their own snacks. This interactive experience provided a relaxed and engaging setting for colleagues to connect and share in a unique way within the office environment.

Beyond the delicious food, the day also featured a series of lighthearted and friendly games. These activities were specifically designed to encourage interaction, collaboration, and a sense of camaraderie among team members from various departments.

The Cinco de Mayo event served as a refreshing opportunity for the OABPO Manila team to unwind, celebrate, and reinforce their positive working relationships.

#WeSpeakYourLanguage
#diversity #inclusivity
#CincoDeMayo2025
Open Access BPO 12 days ago
Ensuring an outstanding #CustomerExperience is an essential aspect of any business.

One way to enhance #CustomerSatisfaction is by outsourcing to a #CallCenter. You've heard of its many benefits, but are they enough to truly upgrade your #CX strategy?

Find out the answer in our latest blog:
https://buff.ly/tcM3hkg

——————————
Open Access BPO is your trusted partner to see your #CX strategy through.

Partner with us today: https://buff.ly/pmLrIys

#WeSpeakYourLanguage
#OutsourcingCX #CallCenterCX
#CustomerExperienceOutsourcing
#BPOCustomerService