How storytelling can add life to your marketing strategy

How storytelling can add life to your marketing strategy

Alistair Roque Published on July 8, 2015

Sharing remarkable stories about you or your experiences with your family or friends has always been a good way of strengthening ties with the people you care about. It s a fundamental human activity that allows listeners to understand your emotions as a story character while experiencing particular events. Because of the familiarity and special regard towards the person narrating the story, listeners are compelled to appreciate and pay attention to the message delivered to them.

Storytelling in the marketing context

As a marketing strategy, storytelling relies on the idea that consumers can appreciate the marketing message better if it’s narrated to them as a story instead of being presented as a traditional product advertisement. Marketers who use this tactic believe that marketing campaigns can see greater response if they’re able to elicit emotional reactions, such as empathy, joy, amusement, or even anger from the audience.


While it may seem like relatively a new content marketing trend for the digital marketing space, traditional marketing and advertising platforms have long been using it. For years, we’ve seen big brands use human elements and emotions in their TV or magazine ads. Through storytelling, brands can build and package messages that they know will appeal to their target consumers.
There are many ways storytelling can be integrated into a brand s marketing strategy. Unlike traditional advertising where budget is a game changer, storytelling sets creativity as its most important requirement. Content creators can use their blogs to produce articles written by customers whose lives have changed after using their product or subscribing to their services. Visual brands can either use Instagram or Vimeo to make the stories more share-worthy. Publishing testimonials on social networking sites and on their websites is also a popular way of spreading the good word to a wide audience.

Giving your brand a voice that resonates

Aside from eliciting responses through emotional connections, storytelling has become a highly promising marketing game plan because of its ability to instantly give any brand a personality that’s both human and easily relatable. It allows an organization to finally have a voice that can seamlessly mold and adapt to the target audience’s own interpretations. In other words, customers can now relate to your brand on a more personal level because of the perceived authenticity you acquire from talking to them directly.


Oftentimes, people won t remember the names of the characters on your billboard ads, blog series, or Youtube campaign, but it’s the tear-jerking, funny, or frightening stories that will continue to resonate with them for quite some time. They may see some parts of themselves in your actors. They may compare their experiences, conflicts, and problems with the ones you’re highlighting. And as the protagonist of your story triumphs over these hurdles, they too can be convinced that success is within their reach if they allow you to help them.
The goal of storytelling as a marketing strategy is to use compelling stories in making people appreciate the features of a product. Narrating stories that are entertaining but have no connection to what you sell won’t have much marketing value. Develop your story by studying how you help people. From there, you can now create a story that you can use to bolster your business value through any channel that will connect your brand to a huge audience.

3 responses to “How storytelling can add life to your marketing strategy”

  1. 4 Instagram marketing tips for enterprises - Open Access BPO Neo Captive Blog says:

    […] when marketing products to them, especially through Instagram, it’s recommended to instead tell a story through your photos. Stories can elicit emotions from people, giving them something to relate with […]

  2. Important elements of viral marketing videos - Open Access BPO Neo Captive Blog says:

    […] your video to go viral, it must tell a story. And like all stories, it must contain the elements of a plot including the introduction of the […]

  3. 5 Hottest digital marketing buzzwords of 2015 - Open Access BPO Neo Captive Blog says:

    […] attention not through exaggerated claims but through engaging and truthful stories. Storytelling is not a mere strategy for getting your name out there; it’s a tool for connecting with customers on an emotional […]

Leave a Reply

Open Access BPO
Open Access BPO2 days ago
How do you make your customers feel special?

1. Speak your customer’s language
2. Call back when you say you will
3. Say “please” and “thank you”

Here are seven more ways #CustomerService experts enhance customer experience and win customers' trust:

Open Access BPO
Open Access BPO6 days ago
An agile #CallCenter can turn interactions in the most competitive industries into long-lasting relationships. This allows brands, especially #startups, to meet the rapidly changing demands of their market.

See what other advantages it offers:

Open Access BPO
Open Access BPO7 days ago
73% of customers prefer #LiveChat as their go-to channel for #CustomerSupport. This saves businesses time and expenses for higher productivity.

See how experienced #BPO providers offer excellent #CustomerService via live chat:

Open Access BPO
Open Access BPO1 week ago
Open Access BPO's #IT infrastructure was designed to adapt and integrate new technologies and features to meet market demands and client needs.

Learn more about how we can future-proof your #offshore operations:

#WeSpeakYourLanguage #SmartRedundancy
Open Access BPO
Open Access BPO2 weeks ago
Maintaining regular communication with customers can help you earn their trust. This is essential when delivering value-added #CustomerService.

Here are tips to make #CustomerCare even more special for your consumers:

Open Access BPO
Open Access BPO2 weeks ago
Open Access BPO adopts #DataSecurity solutions and adheres to #InfoSec industry standards to proactively face emerging digital threats.

Ensure frictionless customer journeys through #SmartRedundancy:

Do NOT follow this link or you will be banned from the site!