Doomsday prep:How to overcome a social media crisis in 5 steps

Alistair Roque Published on July 7, 2015

diverse-group-of-young-people-shocked-at-smartphone
No business can be spared from public criticism after committing even the smallest mistake. One wrong click, misspelled word, or insensitive post could lead to hundreds of hate comments or lost subscribers. Social networking sites, being highly volatile platforms, are common avenues for major public relations crises. The negative backlash from social media followers can easily ruin a brand s reputation in a matter of minutes.

A social media crisis, however, isn’t the end of your business. With the right crisis recovery plan, you can breeze through this online disaster and even gain a stronger brand reputation afterward. Here are some effective ways to save yourself from a social media disaster:

1. Investigate before you respond.

businessman-looking-at-tablet-through-magnifying-glass-in-the-dark

Unless you re dealing with a minor problem, the first step to any crisis management strategy is never to respond quickly. You need to study first the situation and understand completely how the mistake took place. Never rush yourself in assessing the problem. You need to know the extent of the damage caused by the social media error and how much damage control you’ll be needing. This knowledge will help you in planning your response.

 

2. Remove the source of the problem.

businessman-cleaning-dirty-and-grime-on-wall-with-handkerchief-to-reveal-beautiful-blue-sky

The longer the offensive material stays on your page, the more opportunities there will be for news outlets to pick up the news and talk about your mishap. More users can take a screenshot of it and share it to their own networks. The post should be deleted as soon as possible. This sends the message that you understand that the post was inappropriate and you’re now taking an action.

 

3. Acknowledge the mistake and apologize.

female-executive-covered-with-post-it-notes-shrugging-shoulder-apologetically

Although you must delete the original post, you shouldn’t delete the comments and responses of users no matter how harsh they may sound. Dealing with criticism properly can never be accomplished by avoiding or eliminating messages. This will just aggravate the situation, since people will be provoked by your lack of direct response. Instead of deleting humiliating posts, respond to each comment sincerely. Explain why things went wrong, and personalize each apology you send to those who left messages.

 

4. Spread the word.

artwork-of-hand-holding-letter-connoting-email-with-people-around-it-as-recepients

Sending direct messages to some followers or responding to comments isn t enough. To prevent further damage, you must use available communication channels in making people understand the situation. Explain how you plan to troubleshoot the problem. By publishing your words of apology on your website, social media pages, and blog, you can reach more people, including bystanders and future visitors.

 

5. Go back and make a safety check.

businessman-in-suite-standing-in-middle-of-the-field-looking-up-at-blue-sky-with-floating-red-umbrellas

Once you ve solved the problem and publicly posted an apology, it s now time to step back and see how you can prevent the same problem from taking place again in the future. Assess all contributing factors to the problem. If something s not working properly, fix it. Come up with a more stringent moderation or publishing cycle. Materials should now be screened more thoroughly before being posted online. Conduct a test run and see if your new content creation cycle leads to better results and less mistakes.

Businesses should always be ready for major social media crises, since no one is safe from committing human errors. Long before a problem arises, you must have a crisis management plan in place. This will help you resolve the issue and recover from its damages faster. Although you can t predict what error you might commit, keeping these steps in mind will lead to better reputation management regardless of the situation and mistake done.

Join us on facebook
Open Access BPO 3 days ago
Brands will face both opportunities and challenges as they navigate the complexities of meeting customer expectations in a rapidly changing environment.

๐—”๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฝ๐—ฟ๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐—ฒ๐—ฑ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐˜๐—ถ๐—บ๐—ฒ๐˜€ ๐—ฎ๐—ต๐—ฒ๐—ฎ๐—ฑ?

๐—Ÿ๐—ฒ๐˜'๐˜€ ๐˜๐—ฎ๐—ธ๐—ฒ ๐—ฎ ๐—น๐—ผ๐—ผ๐—ธ ๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐˜๐—ฟ๐—ฒ๐—ป๐—ฑ๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—ฎ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐—น๐˜† ๐—ฒ๐—บ๐—ฏ๐—ฟ๐—ฎ๐—ฐ๐—ฒ ๐˜๐—ต๐—ถ๐˜€ ๐˜†๐—ฒ๐—ฎ๐—ฟ.

----------
Ready to elevate your efficiency and focus on what you do best?
Outsource your #CustomerExperience for streamlined success.

Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CSat #CX
#OutsourcingCustomerService
Open Access BPO 3 days ago
๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€ ๐—ถ๐—ป #๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ.
Brands must ensure their #CustomerSupport agents are elevating #CustomerSupport.

Here are 4 of the critical areas your #QA must focus on to score your #CallCenter partner's performance: https://buff.ly/3whUbqq

----------
Let us worry about enhancing #CX for your brand so you don't have to.

Talk to us and let our outsourcing experts build a #CustomerSupport team for your business: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO 4 days ago
There's nothing quite like quality #CustomerSupport for keeping consumers satisfied and loyal to a brand.

Captivate your customers and ensure brand loyalty with these #CustomerRetention tips: https://buff.ly/3wuq5QA

----------
Empower #CustomerSatisfaction with our #CustomerExperience business solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO 4 days ago
๐’๐จ๐œ๐ข๐š๐ฅ ๐ž๐ง๐ ๐ข๐ง๐ž๐ž๐ซ๐ข๐ง๐  ๐ข๐ง๐ฏ๐จ๐ฅ๐ฏ๐ž๐ฌ ๐ฎ๐ฌ๐ข๐ง๐  ๐ฉ๐ฌ๐ฒ๐œ๐ก๐จ๐ฅ๐จ๐ ๐ฒ ๐ญ๐จ ๐ญ๐ซ๐ข๐œ๐ค ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ข๐ง๐ญ๐จ ๐ฌ๐ก๐š๐ซ๐ข๐ง๐  ๐œ๐จ๐ง๐Ÿ๐ข๐๐ž๐ง๐ญ๐ข๐š๐ฅ ๐ข๐ง๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง.

#CallCenters are common targets for these tactics, aimed at infiltrating a brand's sensitive information and protected strategies.

Here are potential #SocialEngineering techniques that can make you vulnerable to fraud: https://buff.ly/48pFzCX

----------

Partner with a #CallCenter with secure solutions to keep you and your customers' data safe: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#InformationSecurity #DataSecurity
#FraudDetection #InfoSec
Open Access BPO 5 days ago
It's crucial to meet your customers' expectations, but sometimes unforeseen circumstances can get in the way.

Here's a quick guide on how to handle those challenging moments and come out stronger with our #CustomerSupport strategy: https://buff.ly/42JjRZa

----------
Let's turn mishaps into opportunities: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CX #CSat
Open Access BPO 5 days ago
If you think it has become harder to make your customers happy these past couple of decades, you're right.

Here are the 5 reasons why making customers happyโ€”and keeping them that wayโ€”has become an even more demanding task: https://buff.ly/49c1dvz

----------
Start improving your customer retention and brand loyalty: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#CX #CustomerExperience
Open Access BPO