Instagram advertising tips for digitally competitive enterprises

Faith Ocampo Published on August 19, 2015

tiny-businessmen-figures-standing-on-smartphone-screen-showing-Instagram
According to eMarketer’s recent forecast, revenues from Instagram s mobile ads may reach $2.81 billion two years from now, surpassing Google and Twitter. If this prediction comes true, the photo-driven social network site can soon become the next mobile marketing giant. Naturally, this will call for new digital marketing strategies from online businesses who seek to become more competitive.

As Instagram makes itself a more attractive platform for digital advertising, additional features will be rolled out to cater to users growing demands. These new marketing tools include direct response, ad buying, and audience targeting features. Instagram s parent company Facebook will be lending a number of features to make the site more advertiser-friendly.

While brands would surely celebrate the new advantages of this emerging trend, this also translates to an even stricter competition. Are you confident with your brand s Instagram advertising strategy? Follow these tips to help you get more likes and followers on Instagram.

1. Use bright, filter-free photos.

On a study of almost 1.5 million photos on Instagram, social media expert Dan Zarrella found that photos that look bright get more likes than dark photos. Although he didn’t analyze why, we could speculate that this has something to do with clarity. Photos that didn’t use a filter are also more popular than those that used one. If you really want to use a filter, however, like-generating ones are “Willow,” “Valencia,” and “Sierra.”

2. Call-to-action captions work best.

Mobile marketing is all about motivating your online customers. If you want to engage your Instagram followers, encourage them to interact with you by adding a call-to-action prompt in your captions. Simple, direct lines that urge them to like your posts or comment on them can do wonders in getting your customers to respond.

3. Tagging people helps.

Instagram allows users to tag up to 30 people in a single photo. The same study by Zarrella found that the more people you tag, the more likes and comments the photo generates. So why not maximize this feature to level up your Instagram advertising approach? Tag people who may be interested in your post. They might not just “like” it, they may even share the content with their friends.

4. Images with faces get more likes.

In his study, Zarrella used a face detection algorithm and found that photos with faces generate more “likes” from Instagram users. Perhaps this has something to do with how we crave social interactions as human beings, or it just makes photos more interesting and relatable. So, make sure to incorporate a human element in your Instagram posts whenever possible.

5. Cool colors, such as blue and green, are easier to the eye.

Don’t overuse highly saturated photos. Although they are catchy, more users still prefer cool colors that are friendly to the eyes. Shades of blue and green are generally more inviting and easy to look at. Thus, they are more effective in drawing viewers’ attention.

Instagram advertising will be the center of all mobile marketing activities a few years from now. The basic tips given above will help you create a user-focused approach to boost your ad strategy, gain more likes, and get more followers.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO Yesterday
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗠𝗮𝗸𝗮𝘁𝗶 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲𝘀 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗔𝗻𝗻𝘂𝗮𝗹 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗘𝘅𝗮𝗺𝘀

Open Access BPO Makati is holding its annual physical exam (APE) this week for employees at the Robinsons Summit Center office.

The APE is a collaborative effort between Open Access BPO's Clinical Services and RGO Laboratory and Industrial Diagnostic Center.

This streamlines the process for employees by bringing healthcare professionals directly to the office. It minimizes disruption to work schedules and allows employees to conveniently complete their physicals without venturing outside.

This initiative demonstrates Open Access BPO's commitment to employee well-being and ensures compliance with Makati's Environmental Health and Sanitation Code.

The comprehensive physical exam includes various procedures like blood analysis, vital signs check, visual acuity test, and chest X-ray.

#WeSpeakYourLanguage
#IdeaHubOABPO #OneForHealth
#WellnessEvent #HealthJourney
Open Access BPO Yesterday
When it comes to #ContentModeration, moderators need to possess specific skills, qualifications, and attributes.

So, if you're considering #outsourcing this service, these are the qualities you need to find in your prospective partners' employees: https://buff.ly/4awNYW4

----------
Outsource content moderation only to an expert #BPO with an expert team of moderators: https://buff.ly/3QXQUUZ

#WeSpeakYourLanguage
#outsourcing #ContentModeration #BPO
Open Access BPO 3 days ago
𝗢𝘂𝗿 𝗗𝗮𝘃𝗮𝗼 𝗰𝗼𝗹𝗹𝗲𝗮𝗴𝘂𝗲𝘀 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲𝗱 𝘁𝗲𝗮𝗺 𝘀𝗽𝗶𝗿𝗶𝘁 𝗱𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝗰𝗲𝗻𝘁 #𝗗𝗮𝘃𝗮𝗼𝗦𝗽𝗼𝗿𝘁𝘀𝗙𝗲𝘀𝘁 𝗵𝗲𝗹𝗱 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆.

During the event, our ops and non-ops teammates put their athletic and strategic skills to the test through five different games:

• Chess
• Scrabble
• Badminton
• Volleyball
• Basketball

Congratulations to all winners, and see you all in the next Sports Fest!

#WeSpeakYourLanguage
#EmployeeEngagement #WellnessAtWork
#HealthyWorkplace
Open Access BPO 4 days ago
𝗚𝗿𝗲𝗮𝘁 #𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗶𝘀 𝗮 𝗯𝗿𝗮𝗻𝗱'𝘀 𝗴𝗼𝗹𝗱𝗲𝗻 𝘁𝗶𝗰𝗸𝗲𝘁, 𝘄𝗵𝗶𝗹𝗲 𝗽𝗼𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗶𝘀 𝗮 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗸𝗶𝗹𝗹𝗲𝗿.

To avoid poor customer service, it's important to know what mistakes your #CustomerSupport agents commit.
If you want to prevent customers from seeing your brand as apathetic.

Here are 3 qualities to steer clear of to ensure stellar #CustomerExperience: https://buff.ly/4bmLsmI

----------
Don't let bad #CX hold you back.
Partner with a customer experience expert today and start exceeding #CustomerSatisfaction: https://buff.ly/3URcMSK

#WeSpeakYourLanguage
Open Access BPO 4 days ago
Providing excellent #CustomerExperience is the best way to retain customers, ensure loyalty, and acquire new ones.

Good thing there are a lot of ways to ensure a pleasant #CX such as these: https://buff.ly/3V7fpS1

----------
Give your customers the best service they deserve.
Let's plan the best ways you can do that: https://buff.ly/3ysRhjX

#WeSpeakYourLanguage
#CustomerService #CSAT
#CallCenter #outsourcing
#CustomerSatisfaction
Open Access BPO 4 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗠𝗮𝗸𝗮𝘁𝗶 𝗖𝗶𝘁𝘆 𝗛𝗲𝗮𝗹𝘁𝗵 𝗗𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗿𝗲𝗰𝗲𝗻𝘁 𝘄𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗲𝘃𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝗵𝗲𝗮𝗹𝘁𝗵 𝗿𝗶𝘀𝗸 𝗮𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁.

The free two-day healthcare event, held on the seventh floor of the multilingual call center's Makati headquarters, provided risk assessments, counseling for employees, and free contraceptives for all attendees.

Workers from Makati City's Health Department were able to accommodate over 130 employees, providing them with general check-ups, blood glucose testing, and HIV screening.

The Health Department workers say the program will help Open Access BPO employees determine how at-risk they are of diseases like diabetes, hypertension, and HIV/AIDS. Family planning lectures and counseling services were also available.

This holistic approach to wellness empowers employees to take charge of their health and well-being.

#WeSpeakYourLanguage
#IdeaHubOABPO #OneForHealth
#WellnessEvent #HealthJourney
Open Access BPO