What the Voice of the Customer Wants You to Hear

Julie Pearl Published on April 17, 2015 Last updated on August 24, 2022

Much has been said about how excellent customer service should be defined and delivered.

customer service agent listening to voice of the customer

There are countless best practices and industry-approved tips for how customer engagement should be done and how customer needs should be addressed. But if you’re really after the satisfaction of the people you serve, you’d get ideas for improvement straight from them.

The voice of the customer refers to the processes and activities that capture your market’s needs and wants. Being able to give those preferences means you’re really listening to that voice.

So, do you know what it’s really saying?

Here are sentiments that customers everywhere generally have about the brands they support:

  • “Fast Isn’t Always Good.”

    voice of the customer depiction man on the phone holding clock

    People don’t mind receiving lengthy service if you give an acceptable reason why it would take time and give timely updates about the processes. There’s a difference between slow service and one has ample focus to produce quality results. Besides, haste doesn’t automatically translate to great customer experiences if it would only make the client feel that things were rushed.

  • “Personalized Service Doesn’t Just Mean Saying Our Name.”


    voice of the customer depiction woman speaking explaining on phone

    Modern customer service is all about personalization. People love it when they feel something is done specially for them.

    One way of personalizing service is by mentioning the customer’s name in phone conversations or email threads, but this isn’t the only thing that you can do. You can also know their unique preferences, remember dates that are important to them, give reminders, send birthday greetings, speak their language—the list goes on.

  • “We Love Surprises.”

    voice of the customer depiction delighted man on laptop

    Who doesn’t? In fact, these are what would most likely get people to rave about your brand. Show the love by giving unexpected discounts, free shipping, gifts, or anything that would brighten their day. Besides, offering discounts and other freebies are already effective marketing tools that will keep your customers loyal to your brand.

  • “Excellent Customer Service Shouldn’t Cost Much.”

    voice of the customer depiction smiling woman holding phone credit card

    Giving surprise gifts from time to time would be nice, but costly gestures are not the only thing that could put a smile on your customers’ face. Small acts of kindness like sneaking in a simple thank-you note to go along with the product they ordered can prove that the thought truly matters more than the cost.

  • “…But We’re Willing to Pay for It.”

    voice of the customer depiction smiling man holding credit card on laptop

    If it’s worth the pay, why not? Restaurant patrons double their tips if the servers did a superb job at making their dining experience pleasant. Your buyers or callers would do the same if your agents are extra attentive throughout the transaction.

    The price they’re willing to pay may not come in the form of a tip, but they’d buy more of your goods, sign up for additional services, or subscribe to your offers thanks to your reps’ courteousness and cheerful disposition. In fact, a report by Emplifi states that customers are willing to pay 5% more for products if they knew it has excellent customer service.

These are not the only things that the voice of the customer wants you to hear. Check out the second part of this post to know more about how people define excellent customer service.

Entrust your outsourcing needs to a dedicated firm that makes sure your customers’ needs are heard. Contact Open Access BPO today so we can develop a smart outsourcing program that elevates customer experiences.

 

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OABPO-Julie Author
As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.
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