How can call centers collect customer feedback effectively?

OABPO Blog Team Published on July 18, 2014

call-center-agent-collecting-feedback-from-customer--Open-Access-BPO
Customer feedback is among the most valuable bits of information that a contact center should collect. In fact, clients should include effective feedback gathering methods as one of the criteria a vendor must possess before they consider outsourcing to a call center in the Philippines or any top outsourcing destination. This is because the capability to generate honest, accurate opinions and testimonials can give a higher guarantee that a firm can measure its efficiency well.

Your contact center probably applies collection methods, but how sure are you that they are effective? If you feel that you’re not getting enough feedback or if your practices are coming out futile, these tips might work for you:

1. Don’t wait long to make a post-call survey

male-call-center-agent-collecting-customer-service-feedback-from-customer--Open-Access-BPO

Post-call surveys should be conducted with immediacy, or else, the feedback you could generate may come out inaccurate or incomplete. Offer IVR surveys or send email questionnaires within two days since the transaction closed so that the customers could recall their experience and the service they received in full detail.

2. Schedule satisfaction surveys

Use post-call surveys if you want to measure service quality, but if you want to know how satisfied users are with your products, ask for their feedback a week or two after the purchase. This allows them enough time to experience the product and give a good measure of its usability.

3. Change tenses

Sometimes, a simple shift of verb tenses is all it takes to get valuable answers out of respondents. Questions like “Will you tell your friends about us?” ask about the customers’ future intentions, which don’t always stick with them; whereas “Have you recommended us to your friends?” produces more response.

4. Use speech analytics

Speech analytics tools can be used for more than monitoring agent performance; they can be used for gathering and interpreting customer insights as well. Analyzing tone, word choice, patterns, and speaking mannerisms could reveal more than what simple yes or no answers can tell in phone-based surveys.

5. Monitor web activities

female-customer-care-call-center-agent-receiving-positive-feedback-from-customer-on-the-phone--Open-Access-BPO

The advent of mobile technology paved way for self-service options and crowdsourcing to become alternatives to phone-based customer service. Use these to your advantage by observing user-to-user interactions on forums or social media and by positioning satisfaction rankings, polls, questions, or feedback forms on your self-service platforms.

6. Measure happiness too

Most of the time, agents and surveys ask what bothers customers and how they can improve the company s service, but compliments should be given as much attention as complaints. Positive feedback from happy customers can give you an idea on how you could give the same satisfying customer experience to other consumers.

 

Join us on facebook
Open Access BPO 4 days ago
𝗕𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝗹𝗼𝘀𝗲 𝗯𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝘄𝗵𝗲𝗻 #𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗳𝗮𝗹𝘁𝗲𝗿𝘀.
But it's not just about the money. Pushing customers away can deliver a crushing blow to your business.

Ready to stop the bleed and start retaining customers like a pro?
Dive into the insights here: https://buff.ly/yd1gmoE

----------
Elevate your #CustomerRetention game now!
Contact us today to outsource to a #CustomerSupport expert: https://buff.ly/pmLrIys

Learn more:
[𝐒𝐭𝐮𝐝𝐲] 𝐂𝐚𝐥𝐥 𝐂𝐞𝐧𝐭𝐞𝐫 𝐀𝐭𝐭𝐫𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐓𝐮𝐫𝐧𝐨𝐯𝐞𝐫: 𝐀𝐯𝐞𝐫𝐚𝐠𝐞 𝐑𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐨𝐧 𝐂𝐚𝐮𝐬𝐞𝐬: https://buff.ly/xeIJboo

#WeSpeakYourLanguage
#CustomerSupport #CSat
#OutsourcingCustomerService #CX
#CallCenterOutsourcing #CustomerExperience
Open Access BPO 5 days ago
Open Access BPO Manila recently injected a dose of fun and team spirit into the workplace by hosting a #CincoDeMayo celebration.

The event centered around a DIY nacho and taco station, where employees customized their own snacks. This interactive experience provided a relaxed and engaging setting for colleagues to connect and share in a unique way within the office environment.

Beyond the delicious food, the day also featured a series of lighthearted and friendly games. These activities were specifically designed to encourage interaction, collaboration, and a sense of camaraderie among team members from various departments.

The Cinco de Mayo event served as a refreshing opportunity for the OABPO Manila team to unwind, celebrate, and reinforce their positive working relationships.

#WeSpeakYourLanguage
#diversity #inclusivity
#CincoDeMayo2025
Open Access BPO 5 days ago
Ensuring an outstanding #CustomerExperience is an essential aspect of any business.

One way to enhance #CustomerSatisfaction is by outsourcing to a #CallCenter. You've heard of its many benefits, but are they enough to truly upgrade your #CX strategy?

Find out the answer in our latest blog:
https://buff.ly/tcM3hkg

——————————
Open Access BPO is your trusted partner to see your #CX strategy through.

Partner with us today: https://buff.ly/pmLrIys

#WeSpeakYourLanguage
#OutsourcingCX #CallCenterCX
#CustomerExperienceOutsourcing
#BPOCustomerService
Open Access BPO 11 days ago
𝗕𝗗𝗢 𝗮𝘁 𝗢𝗔𝗕𝗣𝗢: 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝘁 𝗕𝗗𝗢 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗠𝗮𝗻𝗶𝗹𝗮

Open Access BPO Manila recently concluded an on-site event in partnership with BDO. Employees were able to visit the BDO booth in the OABPO office to learn about and submit applications for financial products such as credit cards, loans, and investment options.

This initiative highlighted Open Access BPO's dedication to enhancing employee financial well-being by bringing banking services directly to the workplace.

#WeSpeakYourLanguage
#IdeaHubOABPO
#OABPOonFinancialWellness
Open Access BPO 13 days ago
Your #CRM is the bedrock of exceptional #CustomerExperiences and enduring customer relationships.

To ensure this foundation remains strong, consistent maintenance and timely updates are crucial for sustained success

Visit our blog to learn about the potential pitfalls of neglecting your CRM and understand how to keep it a powerful asset: https://buff.ly/oct6pIg

——————————
Delivering the best #CX requires a dedicated team committed to exceeding expectations and ensuring #CustomerSatisfaction at every touchpoint.

Let's connect and see how we can empower your customer relationships: https://buff.ly/Y50WgZe

#WeSpeakYourLanguage
#CustomerExperience #CSat
#OutsourcingCX #CustomerService #CallCenters
#CustomerCentric #HappyCustomer
Open Access BPO 16 days ago
It's easy to focus on tech skills and language when hiring #CustomerSupport staff.
But are we missing those other qualities that truly make a #CustomerExperience exceptional?

What hidden talents separate a good agent from a great one?

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗯𝘂𝘁 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗵𝗮𝘁 #𝗪𝗼𝘄𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱 𝘁𝗼 #𝗕𝗿𝗮𝗻𝗱𝗟𝗼𝘆𝗮𝗹𝘁𝘆: https://buff.ly/QGNxaJG

——————————
Our recruitment, training, and quality assurance best practices have helped transform our partners' #BrandExperience.

Contact us right now for heightened #CustomerExperience that sets your brand apart:
https://buff.ly/Y50WgZe

#WeSpeakYourLanguage
#CustomerExperience #CSat
#OutsourcingCX #CustomerService #CallCenters
#CustomerCentric #HappyCustomer