Letting the voice of the customer transform the brand experience

Letting the voice of the customer transform the brand experience

Faith Ocampo Published on June 30, 2016Last updated on January 22, 2022

Your business is nothing without your customers, so why don’t you give them a chance to speak up?

We can all agree that the way forward is clear: brands have to build a conversation-driven platform to boost customer engagement.

This path is being paved by technology and the many conversation channels it has been giving birth to. The voice of the customer, amplified by social media and online consumer communities, has started to influence business and marketing strategies. Even more importantly, people’s insights are starting to shape the customer experience.

business strategy voice of the customer depiction mouth with letters

But in their desire to take full control over the organization, plenty of managers fail to create an environment conducive for brand-customer interactions. As a result, the gap between the two widens and prevents a company from being customer-centric.

This is one of the most counterproductive practices many entrepreneurs still espouse. Admittedly, it’s not easy to let go of brand ownership, but it’s probably the best decision managers can make. In today’s market, brands’ ability to empower customers—which means letting them have a say on the services they want from brands—is a prerequisite to success.

From a management perspective, this is a great way to give people exactly what they need. From the customers’ viewpoint, however, this level of involvement makes them feel excited and valued. Customer retention, therefore, also increases as brands think of ways to start conversations with their consumers.

Here are some tips that would help you generate feedback to enhance your business strategy, boost engagement, and transform the customer experience.

  1. Create online customer forums


    business strategy oabpo chat symbols on computer keyboard

    If used the right way, online customer forums can assist brands in establishing a connection with their target market.

    Brands can maximize the use of forums by:

    • improving customer communication;
    • sharing best practices related to product use;
    • consulting customers about their experiences; and
    • gathering feedback from users.

    However, you must have a content moderation team that evaluates every forum post to ensure adherence to policies. Keeping the online space healthy and safe encourages customers to share their ideas and experiences relating to the brand.

  2. Invite them to company events

    business strategy OABPO brand having coffee drinks with customers
    If done right, events are a great way for managers and employees to mingle with their customers personally. Adding a unique touch to your events can generate new interest and boost customer engagement. Aside from that, they present lots of opportunities for gathering data from attendees in a face-to-face setting. This way, you can better communicate with customers because your interactions aren’t limited by mobile or desktop screens.

  3. Solicit ideas and suggestions

    business strategy OABPO brand staff speaking to customer
    If your marketing strategies aren’t working, perhaps your customers’ ideas will. You need to really listen to the voice of the customer to identify what people expect from you and brainstorm ways to satisfy those expectations.

    As you talk to customers, your goal must be to get to know them and assess how your brand fits in their daily lives. You may ask them specific questions, but the more important objective is to understand how they truly feel about your company, products, and services. This understanding should form the foundation for your customer retention tactics.

  4. Value feedback

    business strategy OABPO call center customer support agent smiling listening to customer feedback

    Your efforts to gather customer insights are pointless if you won’t integrate them into your operations. All your departments, plus your call center, must be able to view and retrieve this information so they can enhance the way they deliver the customer experience. Enabling universal access to these data will allow you to build a business strategy that encapsulates the preferences of your target sector.

Partnering with a dedicated outsourcing company like Open Access BPO is a business strategy that ensures that the voice of the customer will always be heard. Contact us today and find out how our business solutions help enhance the customer experience.

 

Read More

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 hours ago
It's been reported that strong workplace cultures prompted 4x increase in revenue growth and annual returns in many companies.

What's your partner #CallCenter's culture and how can you tweak it to drive up #productivity and #EmployeeEngagement? | https://buff.ly/39AYYbg

----------
Grow with an #outsourcing firm that thrives in its diverse work culture. Grow with us: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
Measuring and improving on your customer effort score must be one of the main priorities of managers and #CustomerSupport providers. | https://buff.ly/39XPKG7

----------
Nip #CustomerChurn in the bud and ensure #BrandLoyalty with seamless 24/7 multilingual support: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 days ago
Build a #mobile #CustomerService strategy that works. You'll know your mobile strategy works if you've achieved these key features: https://buff.ly/3sDYLdS

----------
Contact us today For #multichannel #CustomerSupport that works: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 days ago
#CallCenters must understand their customers' unique communication styles so they can assist them more effectively. Here are 4 typical communication patterns among customers and some tips on how to handle them: https://buff.ly/39w7ybm

----------
Open Access BPO knows your customers. For proactive #CustomerSupport, contact us: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService
Open Access BPO
Open Access BPO3 days ago
#CallCenter leaders play a central role in helping campaigns grow. Team leaders especially are responsible for the progress and the quality of service that #CustomerSupport agents provide the brand's customers.

Here are the 5 biggest enemies of great leadership (and a few tips on how to be a good leader): https://buff.ly/3M5iMC0

Find great call center agents and team leaders to manage your brand's growth when you partner with Open Access BPO: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO4 days ago
Personalized solutions empower brands to provide high-quality support to their customers and their growing needs.
With the help of a capable #CallCenter, you can be sure these areas are being covered: https://buff.ly/3sCjnTS

----------
Build your hyper-customizable #CustomerSupport, #BackOffice, or knowledge-based support program with Open Access BPO: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport
Open Access BPO