3 Quick social media management tips for B2B companies

3 Quick social media management tips for B2B companies

Faith Ocampo Published on June 30, 2015

business-people-connected-by-a-network-around-the-world
When it became clear that the digital world will be taking over the marketing industry, companies that sell directly to consumers (B2C) were quick to jump into the bandwagon that is social media marketing. It was perhaps clear to these businesses that digital marketing has the power to drive up conversions. On the other hand, businesses that cater to other businesses (B2B) showed reluctance to go online at first, doubtful of the benefits that social media marketing can bring to their brand.

But recently, the tables are turning.

Nowadays, social media management and strategies are being used by B2B companies to fulfill these three things: spread brand awareness, generate leads, and champion customer service. In light of B2B companies going online, researches from the Content Marketing Institute and Brandwatch indicated that LinkedIn and Twitter are the best platforms to reach out to fellow business leaders.

The next remaining step for B2B companies is gearing up for social media to possess its full advantage. Here are three quick tips to help you out.

laptop-with-social-media-icons

1. Leverage various social media accounts.

Making yourself present across different social networking sites will help spread brand awareness among your target audience. However, it’s not enough to merely lurk in these sites—you have to maximize the services and features that the platform offers.

Knowing a particular site inside out will work to your favor by aiding you in creating impeccable content that your friends or followers prefer. This way, you re not only spreading awareness regarding your brand, you re also starting to build loyalty from your colleagues while generating possible leads.

2. Join online discussions.

One of the best ways to make your voice heard is to join online discussions by actively sharing valuable corporate insights, ideas, and information. While avoiding hard-selling strategies, online forums provide a channel for you to showcase your expertise. You can spice up your responses with creative content, such as helpful links and appropriately sized images. However, be very careful when stating facts and remember to verify the information you post by conducting quick online searches.

silhouette-person-with-brain-thinking-social-media

3. Build up your social network.

Connecting to key people in your line of business is also an effective digital marketing strategy. Being its main purpose, social media provides a rich opportunity for professionals to develop genuine relationships with potential business partners. When you meet potential clients online, it s more convenient to make sales pitches or offer your services. Your online profile, feedbacks, and reviews regarding your offerings also makes it easier for your potential clients to review information about you.

Powerful social media management strategies are B2B companies’ ticket into becoming more competitive and dynamic. As the current business sphere thrives on data and connectivity, defining your business place in the online world has become more urgent than ever. The data revolution is here. It s just waiting for you to join in.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 days ago
Meet the diverse superheroes of our #ContactCenter team! From analytical minds to empathetic listeners, we've got it all.

Swipe through to see the incredible personalities, working styles, and motivators that make our customer service shine!

----------
Our #recruitment & training strategies are designed to get the best reps for your brand.
Oursource with us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 days ago
#CallCenters need to build a consistent and memorable #CustomerExperience covering all channels, both digital and non-digital. You need a high-performing #multichannel team that can successfully implement your #CustomerService strategy.

Here's how: https://buff.ly/3qvoHui

----------
Let us create the multichannel program and team for your brand: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage`
Open Access BPO
Open Access BPO3 days ago
Among other benefits, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 monitors and reviews user-generated content to:
• ensure the safety of customers;
• combat spam and potential scams;
• prevent misinformation and fake news;
• boost user experience; and
• cultivate an inclusive community.

𝗕𝘂𝘁 𝘄𝗵𝗶𝗰𝗵 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗺𝗲𝘁𝗵𝗼𝗱 𝗶𝘀 𝗿𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?
Explore the fascinating types of #ContentModeration shaping the digital landscape: https://buff.ly/3WR5rn5

----------
Work with our content experts to build a community where everyone feels heard and protected: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO4 days ago
Preventing your customers from leaving your brand may not be as easy as it sounds, but here are 5 tips your outsourced #CallCenter's customer retention team must consider: https://buff.ly/3Nem7Sb

----------
Ensure brand loyalty with Open Access BPO's high-quality #CustomerSupport. Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerRetention
Open Access BPO
Open Access BPO4 days ago
#CallCenter Team Leaders drive progress and ensure top-notch service for your brand's customers.

Want to unlock the secrets to becoming an extraordinary leader for your team?
Here are the 5 biggest enemies of great leadership, along with a few tips on how to be a good leader: https://buff.ly/45LagCr

----------
Partner with Open Access BPO. We have great call center agents and team leaders to guarantee your brand's growth: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
To build a truly customer-centric organization, your #CustomerExperience team must be highly emotionally intelligent.

Here are the 5 advantages of cultivating #EmotionalIntelligence among your #CallCenter staff: https://buff.ly/43uHbcu

----------
Connect with an #outsourcing firm that can deeply connect with your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CX #CustomerSupport
Open Access BPO