There are many things that have evolved in the world of sales. Some things, however, stay the same. Building trust has always been a priority task of sales people whenever they get in touch with prospects or existing customers. The telemarketers from your call center in the Philippines, for example, will always end up talking to the dial tone if they don t know how to establish trust with the busy customers on the other line.

Trust is a major component of sales negotiation success. Your customers have access to a great number of options and sources of information. With limited time to win their hearts, you need to be strategic in setting your credibility. Building trust with customers won t only help you seal the deal once, but it will also help you deepen the lifetime relationship you share with your customers.

Trust increases your business value

Even if buyers have decided to buy a certain product or subscribe to a particular service, there are still competing brands that you need to beat. Chances are, several sales agents will offer the same promises and entice them with similar features. If presented with many options, customers will always look for the most trustworthy brand. If you have proven to be reliable in the past, the other options would just seem risky in comparison.

It s indeed easy to say that you re happy with the kind of relationship you share with your clientele, but the right question should be, How do I make them trust me more? In an industry where every salesperson is thirsty for attention, you can expect a lot of dirty tricks launched towards your direction. But if you have successfully established your name, no amount of destructive attempts can pull you down to the bottom of the competition.

Trust equals integrity and good character

Being trustworthy means that customers are convinced that you can live up to your promises. This does not only make you richer in terms of sales, but also in terms of character. If during your previous sales negotiations, you told your customers that what you are offering to them will work and it turned out as expected, they will keep on coming back to you. In other words, the more ways you show people that you can be trusted, the more likely you will be taken seriously.

Trust is not just about believing in certain products or services, but trusting in the sales agent as a reputable person. Buyers are innately suspicious and may have eliminated several brands from their list before even talking to their representatives. If you have showed up on time, fulfilled your commitments, and met expectations, you will have an image of credibility in your customers minds.

Trust forges customer relationships

It s worth noting that trust must not only be established once. You can t just be the impressive sales agent during your first meeting with customers and expect everything to turn out smoothly from that point onward. Every point of interaction between you and your customers can be their basis for evaluating whether you’re worth their time and money. The way you talk to them, your work ethics, and even the way you dress up, contribute to the shared experiences you create.

The more impressive you perform in these areas, the longer your customers will stick with you. The more frequent you get to talk to them, the more personal your relationship can get. Personal connections are what you need to become in demand. You need to be liked as a person and as a brand in order to make customers say yes.

The kind of image you portray is a result of the quality of business interaction you share with your customers. With several opportunities of making customers remember your name, your task is to grab every chance at earning their trust. Ultimately, being the likable, credible, and trustworthy sales agent is your best weapon to win your customers loyalty.