4 Ways to step up your sales and marketing strategy on Facebook

OABPO Blog Team Published on August 27, 2014

4 Ways to step up your sales and marketing strategy on Facebook- Open Access BPO
With more and more brands heading over to Facebook to create a platform for better engagement with customers, the site has evolved into becoming a perfect avenue for businesses to conduct social media marketing campaigns. This opportunity is grabbed mostly by online sellers and marketers who want greater exposure for their products and acquire new customers from Facebook.

However, for you to reap the benefits of your Facebook sales and marketing strategy, there are some considerations that must be kept in mind. Other than having a winning product line that will create a high demand, here are some tips that can step up your marketing game and seal more Facebook sales.

1. Give your brand a personality when interacting with your followers

4 Ways to step up your sales and marketing strategy on Facebook- Open Access BPO- Give your brand a personality when interacting with your followers

In order to have a long and sustainable Facebook sales and marketing campaign, you need an engaged and loyal audience. You need to use your Facebook Page as a channel where you can launch all your sales and marketing initiatives, interact with your target audience, and ultimately convert them into paying customers. You may have good sales even without a quality following, but your customer loyalty standing and repeat customer rates may be compromised. Engagement is what you need in order to build customer relationships. Instead of being a faceless Page that posts random things, add some personality to it and engage in casual conversations with your followers. Address them with their names, like their posts, and just have fun.

2. Use the most suitable post format for every type of content you share

4 Ways to step up your sales and marketing strategy on Facebook- Open Access BPO- Use the most suitable post format for every type of content you share

Content is the ultimate key to gaining popularity on social media. But since Facebook is home to millions of users who can post and share almost anything on their walls, your content on Facebook has to stand out from the myriad of posts from other people, organizations, and most importantly, competing brands. Facebook content must be short, captivating, and engaging enough to motivate users to share it with their own networks. Visual outputs like memes, video clips, and infographics, have greater potential to go viral than posts in plain text. Every now and then, you also need to share content related to your product and industry, such as new researches and relevant statistics. In doing so, use short and attractive formats (visual and text combined) to make sales-directed content more interesting.

3. Make the buying process easier to complete

4 Ways to step up your sales and marketing strategy on Facebook- Open Access BPO- Make the buying process easier to complete

One big reason why some great products don’t get to have successful sales is the complicated sales process that customers have to undergo in order to purchase those. When designing the buying process, you must make things simple and easy for your customers. Instructions on how customers can order items and settle payment must be crystal clear. Ask some people to make a trial purchase on your Facebook page and take note of the difficulties your test buyers encountered. Posting an FAQ page or a video clip explaining the ordering process can also be helpful to new customers. When it comes to Facebook, the less complicated the buying process is, the more sales conversions you will have.

4. Come up with contests and offer free giveaways

4 Ways to step up your sales and marketing strategy on Facebook- Open Access BPO- Come up with contests and offer free giveaways

Contests that come with rewards and giveaways can do a great job in attracting prospective customers to your Facebook page. Contests can also encourage users to explore and learn more about your products and services. At the same time, participants who get to receive items or privileges from you can have a taste of what’s waiting for them once they actually do business with you. That’s why freebies and giveaways must be something from your product line or anything in line with it, such as a trial version of your services. By showing what’s in store for them, you build your prospects’ excitement and give them more reasons to pay for your products and services.

There is no doubt that Facebook is a great marketing and sales platform. But, in order to take advantage of this social media channel, you must know how to turn your target customers into loyal supporters of your brand by optimizing your Facebook sales and marketing strategy. By following these tips, you can generate more revenues from your Facebook sales while your brand is earning a good fan base.

Join us on facebook
Open Access BPO 4 hours ago
Delivering exceptional #CustomerExperience starts with a passionate, unified team.
But if your #CallCenter agents are struggling with poor team dynamics and a lack of teamwork, it's time to intervene.

To supercharge employee engagement in your #ContactCenter, consider these powerful coaching strategies: https://buff.ly/w89ehB3

——————————
Ready to transform your customer experience and build an unstoppable team?

For quality #outsourcing frontlined by diligent, skilled experts: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#EmployeeDevelopment #CX #ElevateCX
#OutsourcingCallCenter #CallCenterTraining
Open Access BPO 2 days ago
How can we build stronger, more resilient teams together?
The answer starts with empowering employees to prioritize their well-being.

Self-care isn't a perk, it's a foundation for success for any brand, but only if you're sincere in your employee care.

Here are helpful ways to ensure employee self-care: https://buff.ly/pwwtsoR

——————————
We empower our teams to create #CustomerExperiences for your customers.

Our workplaces are built to prioritize self-care for our employees and drive success for our partners.
Outsource with us: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#MentalHealthMonth #MHM2025
#MentalHealthAwarenessMonth
#OABPOforMentalHealth
Open Access BPO 3 days ago
𝗧𝗲𝗮𝗺 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗿𝗼𝗹𝗹𝗲𝗱 𝘂𝗽 𝘁𝗵𝗲𝗶𝗿 𝘀𝗹𝗲𝗲𝘃𝗲𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗹𝗲𝗴 𝗼𝗳 𝙋𝙡𝙖𝙣𝙩 𝙞𝙩 𝙁𝙤𝙧𝙬𝙖𝙧𝙙, 𝗼𝘂𝗿 𝘁𝗿𝗲𝗲-𝗽𝗹𝗮𝗻𝘁𝗶𝗻𝗴 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗵𝗲𝗹𝗱 𝗶𝗻 𝗦𝗶𝗻𝗶𝗹𝗼𝗮𝗻, 𝗟𝗮𝗴𝘂𝗻𝗮 𝗼𝗻 𝗠𝗮𝘆 𝟭𝟬, 𝟮𝟬𝟮𝟱.

Held in partnership with non-profit Fostering Education & Environment for Development, Inc., volunteers from the call center's Makati office planted 200 indigenous forest trees in the UP Laguna-Quezon Land Grant–part of the Sierra Madre's 9,000+ hectare protected forest.

The initiative focused on targeted reforestation and biodiversity conservation within this crucial ecosystem.

𝘗𝘭𝘢𝘯𝘵 𝘪𝘵 𝘍𝘰𝘳𝘸𝘢𝘳𝘥 underscores Open Access BPO's commitment to corporate social responsibility. By actively engaging in green initiatives, the company demonstrates a tangible dedication to creating a positive impact on the environment and the local community.

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO
Open Access BPO 3 days ago
This May, the conversation around #MentalHealth awareness rightly shifts towards action.

At Open Access BPO, we're dedicated to fostering a culture where our employees' mental well-being is a priority, through our employee engagement activities, employee-centric policies, and healthcare initiatives: https://buff.ly/kBYj9xI

This commitment empowers our team and reinforces our belief in the importance of advocating for better support for all.

#WeSpeakYourLanguage
#OneForHealth #MentalHealthMonth
#MentalHealthAwarenessMonth
Open Access BPO 3 days ago
#𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗮𝗻𝗱 𝗹𝗮𝘀𝘁 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗵𝗮𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗯𝗿𝗮𝗻𝗱.
It offers multiple opportunities to make a great impression and build lasting loyalty.

But even a single customer service blunder can quickly turn a positive #CustomerExperience sour.

There are more support failures that can may customers abandon your brand and check out your competition.

What you do to prevent them from happening is critical.
Start with a powerful #CustomerSupport strategy: https://buff.ly/xr3yMqT

----------
Let's give your consumers the #CustomerExperience they'll be talking about for years: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
Open Access BPO 4 days ago
Expanding your #startup internationally can unlock a world of opportunities.
From market research to talent acquisition, #outsourcing can be a powerful tool to streamline your global expansion.

But how can you tell if your startup is truly ready to take on the world?
Before you take the leap, check out these essential signs of international expansion readiness: https://buff.ly/aEtrOFi

——————————
Ready to take the leap and expand your startup internationally?

Let Open Access BPO help you navigate the complexities of global expansion through our #BPO solutions: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#OutsourcingCX #CustomerSupport