5 Types of brands that people unfollow on Facebook

Faith Ocampo Published on March 4, 2016

businessman-holding-hands-up-in-rejection-gesture

Social media marketing will only work if you re doing it right.

If building an online following is a massive challenge, gaining back the audience you lostโ€”meaning, your “un-followers”โ€”is an even bigger trouble. Social media marketing becomes instantly useless if people keep unfollowing you, and that s why most marketers hold a grudge against this Facebook feature.
But why are people unfollowing you anyway? Can t we all just happily co-exist in one online space and help one another grow?
Unfortunately, your audience, who craves valuable content, says no. Fractl and Buzzstream asked 900 social media users why they unfollow brands and found that the same issues are rampant not only on Facebook but also among email marketing campaigns. The reasons behind the unfollows, however, are largely similar.
If you re suffering from follower churn, you may be one of these five types of companies.

1. The plain-old-Jane

plain-boring-asian-girl-shrugging-holding-phone

In other words, you re too boring. It s either you re very much into unimportant things or you re talking about the same things over and over. If you re guilty of any, or both, of these two grave mistakes, don t even ask why your followers are starting to bid your page good bye.

In their study, Fractl and Buzzstream found that 21% of customers unfollow brand pages when they get too repetitive. You might consider tackling a new topic or spicing up your page with informative-yet-entertaining content once in a while just to break the monotony.

 

2. The annoying chatterbox

headless-businessman-nagging

So your greatest fear is to become a plain-old-Jane, but aren t you overdoing your online marketing a little too much?

According to 19% of social media users, they don t like brands that post way too frequently. That means six or more times per day. Sure, you might be honestly trying to gain more followers by intensifying your social media marketing efforts, but you should also be careful not to spam everyone s news feed with your posts. Remember, the last thing Facebook users need aside from too many ads and auto-playing videos is clutter.

 

3. The one without a filter

amazed-bearded-bald-man

Your audience knows that you want (and need) to be involved in social issues that truly matter. What they won t understand is how you ended up posting something unquestionably offensive to some groups of people.

It s best to think twice about your posts if you re already hesitating to make them public in the first place. The online community is becoming more sensitive, and frankly a little harsh, so just be more cautious each time.

 

4. The snob

snobbish-young-woman

Although many would disagree, technology has made this era the golden age of conversations. We might get distracted from our face-to-face interactions because of all these gadgets, but technology primarily exists to create dialogs.

It s also why brands don t have any excuses left as to why they keep ignoring those who keep in touch with them online. Brands have all the resources to keep their audience engaged and there s no legitimate reason why they won t be able to put these resources to good use.

 

5. The misunderstood one

emotional-woman-inside-car

If you don t fall into any of the four categories above but still suffer from follower churn, you might be one of the misunderstood brands. These brands are those that post on Facebook at the right time and respond to comments promptly. However, they cancel out all these plus points as they rave about irrelevant topics. Your “news” articles may be two weeks old already or you probably use unverified information to create your content.

To avoid this, just remember what matters to your followers, so you can create a catch-all online marketing strategy that works for them.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 14 hours ago
๐—”๐˜ ๐˜๐—ต๐—ฒ ๐—ต๐—ฒ๐—ฎ๐—ฟ๐˜ ๐—ผ๐—ณ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฒ๐˜…๐—ฐ๐—ฒ๐—ฝ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น #๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐—ฟ๐—ฒ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฎ๐—ฏ๐—น๐—ฒ ๐˜๐—ฒ๐—ฎ๐—บ ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ ๐˜„๐—ต๐—ผ ๐—ธ๐—ป๐—ผ๐˜„๐˜€ ๐—ต๐—ผ๐˜„ ๐˜๐—ผ ๐—ถ๐—ป๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐—บ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐˜๐—ฒ๐—ฎ๐—บ.

This week's #LinkRoundup lists down the ways #CallCenter leadership is instrumental in developing #CustomerSupport that empowers #CX for brands: https://buff.ly/3tfmzbq

โ€ข ๐—›๐—ผ๐˜„ ๐—š๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—–๐—ฎ๐—ป ๐—›๐—ฒ๐—น๐—ฝ ๐—ฎ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—›๐—ฎ๐˜ƒ๐—ฒ ๐—Ÿ๐—ผ๐˜†๐—ฎ๐—น ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€
https://buff.ly/46ssJmB

โ€ข ๐—ง๐—ผ๐˜‚๐—ด๐—ต ๐——๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐˜€ ๐—”๐—น๐—น ๐—–๐—ฎ๐—น๐—น ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐—ง๐—ฒ๐—ฎ๐—บ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐— ๐˜‚๐˜€๐˜ ๐— ๐—ฎ๐—ธ๐—ฒ
https://buff.ly/3PVKHYn

โ€ข ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—พ๐˜‚๐—ฒ๐˜€ ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—–๐—ฎ๐—น๐—น ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ ๐— ๐˜‚๐˜€๐˜ ๐—”๐—ฝ๐—ฝ๐—น๐˜†
https://buff.ly/3ZHL9xO

โ€ข ๐Ÿญ๐Ÿฌ ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€ ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐— ๐˜‚๐˜€๐˜ ๐—›๐—ฎ๐˜ƒ๐—ฒ
https://buff.ly/3ZxxwBf

โ€ข ๐—ง๐˜†๐—ฝ๐—ฒ๐˜€ ๐—ผ๐—ณ ๐—œ๐—ป๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—–๐—ฎ๐—น๐—น ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€
https://buff.ly/3PVKHHR

โ€ข ๐—–๐—ฎ๐—น๐—น ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐—ฅ๐—ฒ๐—ฑ ๐—™๐—น๐—ฎ๐—ด๐˜€ ๐—ง๐—ต๐—ฎ๐˜ ๐—ฃ๐—ผ๐—ถ๐—ป๐˜ ๐˜๐—ผ ๐—ฃ๐—ผ๐—ผ๐—ฟ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ
https://buff.ly/3ZC4UXt

โ€ข ๐—š๐—ฟ๐—ผ๐—ผ๐—บ๐—ถ๐—ป๐—ด ๐—™๐—ฟ๐—ผ๐—ป๐˜๐—น๐—ถ๐—ป๐—ฒ ๐—˜๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ๐˜€ ๐—ฎ๐˜€ ๐—–๐—ฎ๐—น๐—น ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€
https://buff.ly/3Zyx3Pd

----------
Open Access BPO's rigorous recruitment, training, and continuous development ensure that only the best specialists will work and lead your ops.

Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO 17 hours ago
Receiving a negative performance review can be challenging, but it doesn't have to signal the end of the road.

Instead, it presents an opportunity for personal and professional growth, allowing you to return even more resilient and determined.

Read our blog post right now: https://buff.ly/469BCSj
And let's explore:
โ€ข the importance of recovering from a bad performance review;
โ€ข the causes of performance failures; and
โ€ข how to determine the best course of action to address these challenges

----------
Contact us today and find out how our 24/7 multichannel services (in over 30 languages) can upgrade your #CustomerExperience: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
Open Access BPO Yesterday
Knowing what influences customer expectations is the first step to improving your relationship with your customers.

Here are 7 things that can guide you: https://buff.ly/3tfzni4

----------
Cultivate your customer relationships with our smart business solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CX
#CSat #CustomerSupport
Open Access BPO Yesterday
The right choice of words (and tone) can calm down and bring conversations to a better outcome...even if it's with an update customer.

Here are 5 statements #CustomerSupport agents need to tell irate callers: https://buff.ly/3PtRYOG

----------
For #outsourcing services that build and maintain strong customer relationships: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CX
Open Access BPO 2 days ago
#SocialMedia has become the hub where consumers freely share their opinions, chat about brands, and express their thoughts on products.

That's why you need to provide memorable #CustomerSupport on these platforms at the speed of now:

Discover the 5 essential components of a strong social media #CX strategy here: https://buff.ly/3PC7dFg

----------
Give your brand a CX boost on the social web!

Upgrade your #CustomerService today:
OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #CSat
#CustomerSatisfaction
#RepManagemenet
Open Access BPO 2 days ago
It's crucial to meet your customers' expectations, but sometimes unforeseen circumstances can get in the way.

Here's a quick guide on how to handle those challenging moments and come out stronger with our #CustomerSupport strategy: https://buff.ly/46t8p4u

----------
Let's turn mishaps into opportunities: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CX #CSat
Open Access BPO