5 Ways Google is changing mobile search

5 Ways Google is changing mobile search

Faith Ocampo Published on December 3, 2015

smartphone-with-Google-Search-inside-yellow-curduroy-pocket
The desktop’s long-lived dominance is beginning to approach its final days. While it s still widely used, mobile phones have usurped some of its features and functions in ways that are faster and more convenient.

So we weren t at all surprised that mobile-only Internet users have sped past the number of desktop-only users in the United States, as documented by ComScore. In 10 countries, including the United States and Japan, more people use their phones to do quick Google searches, compared with desktops. This immense popularity prompted Google to deliver a smoother browsing experience to mobile usersโ€”one that s compatible with smartphones smaller screen size and other features.

Earlier this year, the search giant gave us a heads-up about a new algorithm that would tailor mobile search results. This means that the formerly identical mobile and desktop search results are now diverging. Mobile-friendliness became an important criteria for ranking search results on mobile phones. In light of these changes, entrepreneurs can t afford to rely on a half-heartedly crafted mobile marketing strategy that makes use of outdated search engine optimization (SEO) principles.

Here areย five ways Google is changing the mobile algorithm to improve your brand s web marketing.

1. Everything is being done gradually.

mobile-apps-and-features-funneling-falling-into-smartphone

Specialists were skeptical after the mobilegeddon (a term used to refer to Google s search results changes) didn t produce changes that were easily noticeable at a glance. However, as far as mobile search is concerned, this is not the only update Google is planning to launch. Bigger disparities between mobile and desktop search results are now being seen, compared with those when the news was first announced.

 

2. We’ll see more apps in search results.

smartphone-iphone-mobile-apps-icons-flying-out

Apps are the game-changing element of the smartphone, and this didn t go unnoticed by Google. Immediately after announcing the mobilegeddon, Google introduced app indexing. Now, Google search isn t just about web pages. To navigate through the complicated workings of the new algorithm, brands should explore new SEO strategies that would make their apps easily discoverable.

 

3. Geolocation plays a key role.

tiny-town-laid-out-around-smartphone-concept-of-geolocation

Geolocation is a feature built on both convenience and relevance. Google s making its search results more precise by locating the searcher using GPS satellites and WiFi, as long as the user enables the location services feature. So, for example, asking your phone where you could get Thai food for a quick lunch will lead you to restaurants that are possibly only 10 minutes away. This gives a boost to brands web marketing strategy by helping them reach out to potential customers nearby.

 

4. Mobile-friendliness will be assessed on a spectrum.

hand-holding-smartphone-with-scribbles-doodles-mobile-features-icons-apps

Running your website URL on Google s mobile-friendly test will yield only two possible results: either your site s optimized for mobile or not. But in the future, Google might soon evaluate URLs on a spectrum where there ll be several criteria and levels of mobile-friendliness. Some factors that might be taken into consideration are page loading speed and usability.

 

5. Useful, relevant content will never go out of style.

smartphone-with-computer-keyboard-notepad-pens

Despite all these changes, high-quality content will always trump irrelevant content. Relevance, originality, and value all add up to Google’s criterion of usability. Creating content that will resonate with your target audience will still be the best mobile marketing strategy amid all the massive Google search changes we can expect in the near future.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
Meet the diverse superheroes of our #ContactCenter team! From analytical minds to empathetic listeners, we've got it all.

Swipe through to see the incredible personalities, working styles, and motivators that make our customer service shine!

----------
Our #recruitment & training strategies are designed to get the best reps for your brand.
Oursource with us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
#CallCenters need to build a consistent and memorable #CustomerExperience covering all channels, both digital and non-digital. You need a high-performing #multichannel team that can successfully implement your #CustomerService strategy.

Here's how: https://buff.ly/3qvoHui

----------
Let us create the multichannel program and team for your brand: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage`
Open Access BPO
Open Access BPO2 days ago
Among other benefits, ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—บ๐—ผ๐—ฑ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป monitors and reviews user-generated content to:
โ€ข ensure the safety of customers;
โ€ข combat spam and potential scams;
โ€ข prevent misinformation and fake news;
โ€ข boost user experience; and
โ€ข cultivate an inclusive community.

๐—•๐˜‚๐˜ ๐˜„๐—ต๐—ถ๐—ฐ๐—ต ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—บ๐—ผ๐—ฑ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—บ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ ๐—ถ๐˜€ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€?
Explore the fascinating types of #ContentModeration shaping the digital landscape: https://buff.ly/3WR5rn5

----------
Work with our content experts to build a community where everyone feels heard and protected: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 days ago
Preventing your customers from leaving your brand may not be as easy as it sounds, but here are 5 tips your outsourced #CallCenter's customer retention team must consider: https://buff.ly/3Nem7Sb

----------
Ensure brand loyalty with Open Access BPO's high-quality #CustomerSupport. Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerRetention
Open Access BPO
Open Access BPO3 days ago
#CallCenter Team Leaders drive progress and ensure top-notch service for your brand's customers.

Want to unlock the secrets to becoming an extraordinary leader for your team?
Here are the 5 biggest enemies of great leadership, along with a few tips on how to be a good leader: https://buff.ly/45LagCr

----------
Partner with Open Access BPO. We have great call center agents and team leaders to guarantee your brand's growth: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
To build a truly customer-centric organization, your #CustomerExperience team must be highly emotionally intelligent.

Here are the 5 advantages of cultivating #EmotionalIntelligence among your #CallCenter staff: https://buff.ly/43uHbcu

----------
Connect with an #outsourcing firm that can deeply connect with your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CX #CustomerSupport
Open Access BPO