A handy data visualization guide for content marketers

Faith Ocampo Published on January 6, 2016

creative-team-looking-over-tablet-laptop-meeting

Data visualization has plenty of uses, which include collapsing big data into easily digestible online content.

Data are among the most essential raw materials fueling business organizations. However, as the amount of data being produced increases exponentially, entrepreneurs need to be able to manage and interpret data in efficient ways.

Data visualization is a friendly strategy for marketers who work with too much information—a common problem especially in the big data era. Through this process, content marketers can gather, organize, converge, and interpret intimidating bits of information.

The finished product is an easily consumable format held together by various visual cues, which make the material appealing and useful for the target audience. Examples are infographics, charts, and graphs.

Here are the steps you need to take to give your data a face and spice up your content marketing efforts.

1. Specify the question you’re trying to answer.

hair-scribbles-light-bulb

To give your visualization a clear direction, the first step is to determine the question you’re trying to answer. Position yourself as the target viewer and ask yourself, “How is this visualization relevant to me?”

Specifying the question you need to answer will give you a solid focus. By starting out with a question, you’ll be able to narrow down your objectives even further. From there, you can make decisions on how to organize your data, what must and must not be included, and how to assist readers in understanding important insights and ideas.

 

2. Know your data by heart.

business-creative-team-writing-on-postit-notes-on-window

Your data visualization simply won’t work if you don’t completely understand your data. You need to know where your data came from, how they were gathered, and most importantly, what they say.

If you find it hard to start the visualization process due to complex data sets, you can create simple charts and graphs as a first step. As you add more variables and data bits into your draft, you’ll be able to create more intricate, sophisticated, and logical visual materials.

 

3. Choose the right chart type.

female-business-executive-thinking-charts-and-graphs-on-blackboard-chalk

One of the most common reasons why some content marketing strategies fail is the disconnect between the medium and the message. The same is true for data visualization. There are a variety of chart and graph types, and each of these has a specific purpose.

For example, line graphs highlight patterns and trends, while pie charts can be biased toward percentages. Other data specialists, however, play with different formats by combining different themes or making their work more artistic.

 

4. Use visual cues to highlight important ideas.

lightbulb-in-front-of-colorful-chart

Colors, icons, text, or illustrations are some of the visual cues that can help viewers understand the insights behind your data. You can use them to direct attention to key ideas and messages, making your material memorable and easier to understand.

For data visualization samples, you may visit these sites:
•     Information is Beautiful
•     Flowing Data
•     Visually
•     Information Aesthetics
•     Visual Complexity

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 4 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗦𝗛𝗜𝗙𝗧 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗳𝗼𝗿 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀

Multilingual call center Open Access BPO announced the official launch of 𝗦𝗛𝗜𝗙𝗧: 𝗔𝗻 𝗢𝗔𝗕𝗣𝗢 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺, an initiative designed to foster sustainable health and well-being among its employees.

The program, whose acronym SHIFT stands for Sustainable Health and Integrated Fitness Transformation, aims to address the challenges of sedentary work lifestyles prevalent in the BPO industry by providing comprehensive support for health improvement.

The OABPO SHIFT Program will offer a holistic approach to employee wellness, encompassing structured physical fitness activities, wellness coaching, and a smart, sustainable nutrition guide.

This program highlights Open Access BPO's dedication to employee well-being, recognizing that healthy team members are key to both professional success and a great quality of life.

Employees are encouraged to check their official Open Access BPO email for detailed information on program enrollment and participation.

#WeSpeakYourLanguage
#OneForHealth #oabpoSHIFT
#IdeaHubOABPO #EmployeeWellness
#WellbeingAtWork
Open Access BPO 8 days ago
Delivering outstanding #CustomerSupport on over #SocialMedia promptly is essential for enhancing #CustomerSatisfaction and improving the overall brand experience.

But how can your brand consistently deliver on this crucial front?

Improve your customer interactions and build stronger connections on social media by reading all about it on our blog: https://buff.ly/sdjJ2A3

——————————
Give your brand a CX boost on the social web!
Outsource to a #CustomerService expert today: https://buff.ly/aBetHaO

#WeSpeakYourLanguage
#CustomerService #CSat
#CustomerExperience #CX
Open Access BPO 18 days ago
The world is getting smaller, and your customers come from all corners of it!
Partnering with a culturally diverse #CallCenter team isn't just the right thing to do, it's a smart business move.

Learn about the key benefits in our blog:
https://buff.ly/360SqHP

----------
Want a high-value #CustomerExperience for your diverse audience?

Let our multicultural teams help your brand break into international markets without worries.

Contact us today: https://buff.ly/59i7YD6

#WeSpeakYourLanguage
#CX #diversity #inclusion
Open Access BPO 18 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 18 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 19 days ago
Open Access BPO conducted Plant It Forward, a two-part tree-planting initiative, held in Laguna and Davao in May and June 2025.

Volunteers from both activities planted 300 Philippine indigenous trees, which were selected to help maintain the biodiversity in the area.

“This program is more than just planting trees; it’s about cultivating a culture of social responsibility within our organization and demonstrating our commitment to the communities where we operate,” said Joy Sebastian, Global VP at Open Access BPO.

This is only the start. Open Access BPO vows to continue investing in such environmental projects, affirming its core value of creating positive impact.

Read more about the green initiative here: https://buff.ly/HjTlHZC

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO