Outsource to the Philippines: Seeking out outside experts for blog management

Outsource to the Philippines: Seeking out outside experts for blog management

OABPO Blog Team Published on July 31, 2013
outsourceto the Philippines

Blogs and social media platforms offer great opportunities for companies to reach out to their potential customers. To ensure their success, many companies are choosing to outsource to the Philippines service providers.

Corporate blogs reel in a significant percentage of visitors to the company s official website, which results in promotion and even sales conversion. In fact, statistics for 2012 showed that 57% of companies with blogs have managed to acquire a buyer through the blog. Moreover, corporate blogs provide entertaining and informative content to a target audience, establishing a brand s authority and credibility.

In the digital age, more companies are incorporating the use of blogs as part of their marketing strategy.

Benefits of outsourcing blog management services

Blog management is not merely a one-time job. It entails putting up a steady stream of articles constituting product or service information, current industry trends or news. It calls for professional writing and editing skills to produce high-quality output. Some companies choose to select internal hires and assign topics to office personnel who are in relevant departments. Others, meanwhile, opt to have these tasks outsourced to blog professionals in BPO hubs in countries like the Philippines.

Outsourcing outside experts for your blogging needs has distinct benefits. For one, it lets the management focus on running the business. This is particularly enticing to those who simply lack the time to manage a blog and spurn out fresh content regularly. It also allows the company to hand over the overall management to professionals in the field who have clear understanding of search engine optimization (SEO), versatile writing skills, and online marketing.

Services for blog management

A well-constructed blog showcases a series of articles with compelling content, posted in accordance to a schedule calendar. Typically, posts are done through intensive research on different aspects of the niche to provide information that potential customers will find both useful and entertaining. These are also properly formatted and optimized to increase its visibility on the web. A company blog reflects the company s brand, which means that it should permeate an impression of professionalism and invoke trust from the readers.

A company blog properly managed by dedicated outsourced professionals has a great potential in driving traffic to the main website, thus attracting more customers and generating more sales.

 

Photo credit: zappowbang, Orin Zebest on Flickr

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO21 hours ago
Moderating content is the best way to protect online reputation. Before tapping an expert, it's vital to understand your options and the advantages they provide to ensure maximum security and efficiency: https://buff.ly/2QgAXNm

Visit www.openaccessbpo.com for more information about our services.

#WeSpeakYourLanguage #Outsourcing #ContentModeration
Open Access BPO
Open Access BPO2 days ago
Setting the right performance metrics helps your #CustomerService team achieve business goals and scale as you grow. Partner with a qualified #BPO provider for seamless program management: https://buff.ly/3xfhcXl

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO5 days ago
Consumers turn to #SocialMedia and apps to learn and interact with brands. However, about 60% of online harassment happens on these channels.

Moderate content to keep your online spaces safe for users: https://buff.ly/3wYzqvS

#WeSpeakYourLanguage #ContentModeration
Open Access BPO
Open Access BPO6 days ago
Explore limitless business opportunities with #SmartOutsourcing.

Open Access BPO develops higher-value services that empower our clients to make a positive difference in the lives of their customers and communities: https://buff.ly/32jn4QO

Choose the Open Access Difference. Visit buff.ly/2Q7Ae0X to learn more.

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
The success of an #offshore program depends heavily on how team leaders guide their agents. Ensure your program's success by cultivating these skills in your #CustomerService team: https://buff.ly/3uNCXeH

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO7 days ago
Planning to expand your business in #Taiwan? This culture-specific business #etiquette guide by Open Access BPO will help you get a head start on capturing the Taiwanese market.

Learn more about how @OpenAccessBPO Taipei can help you: https://buff.ly/3sbdQ3G

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!