5 Types of content your blog site must publish

Faith Ocampo Published on July 31, 2015

art-about-blogging-hands-on-laptop-surrounded-by-coffee-glasses-notebook-pens
As a content marketing strategy, blogging is a great platform where businesses can tell their stories, demonstrate their expertise, and connect with customers. Behind your website, you control the content and decide the best way to portray your business for the online world to see.

Nowadays, consumers are also looking for brands with a solid online presence because they prefer businesses that can immediately respond to their queries and actively interact with them. This lets them develop a lasting relationship with the brands they truly trust.
In many ways, your company’s blog site can boost your online business presence. Your content speaks to customers, competitors, and practically anyone who sees you online. But what truly makes an impact is how you shape your content. To guide you in crafting a balanced and engaging blog, here are the five types of content that you must publish.

1. The basicsโ€”news, job openings, and new products

businessman-looking-at-wrist-watch-standing-on-smartphone

Your blog’s staple consists of basic content such as company-related news, current job openings, and announcements of your newest products. Essentially, these types of blog posts cover the “what’s going on” aspect in your business. Sharing your milestones with customers is not only a way to promote your blog site and brand, it’s also a way to share your victories with your community and let them know that they re part of your biggest achievements.

 

2. How-to articles

mechanic-businessman-reading-blueprint

How-to articles are essential blogging components. Not only do they aim to help readers, they also showcase your expertise. When thinking of topics suitable for a how-to post, always put your target audience first. What would they be interested in? And what do you think they want to learn? You may even conduct simple online polls to familiarize yourself with your customers’ interests.

 

3. Your views on important topics

businessmen-chatting

Voicing out your opinions through a blog site may be a tricky line to tread, especially in the business industry. But this is the very reason why opinionated articles work; they will inspire your readers to think and discuss the topic among themselves. Just make sure to back up your claims with reliable research. Also try to veer away from sensitive issues such as politics, religion, gender, or race.

 

4. Common customer issues

hand-drawing-smiles-on-white-paper-stick-figures

Blogging is a way to connect with customers, and there is no better way to do this than addressing customer issues. Writing about clients concerns will show them that you sincerely care about their satisfaction. This could also be a good reference material for when other customers encounter similar issues.

 

5. Case studies relevant to your industry

man-using-laptop-writing-on-notebook-surrounded-by-papers-documents

Publishing case studies relevant to your industry provides you an opportunity to network with people and organizations with similar interests. Like how-to articles, they showcase your expertise, but case studies are more suitable for business-to-business (B2B) communication.

When brands continuously communicate with its community, their words have the power to stick with customers. Blogging will surely boost your online business presence by helping you weave new connections and harnessing your existing network.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 2 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—Ÿ๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต๐—ฒ๐˜€ ๐—ฆ๐—›๐—œ๐—™๐—ง ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ ๐—ณ๐—ผ๐—ฟ ๐—˜๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ๐˜€

Multilingual call center Open Access BPO announced the official launch of ๐—ฆ๐—›๐—œ๐—™๐—ง: ๐—”๐—ป ๐—ข๐—”๐—•๐—ฃ๐—ข ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ, an initiative designed to foster sustainable health and well-being among its employees.

The program, whose acronym SHIFT stands for Sustainable Health and Integrated Fitness Transformation, aims to address the challenges of sedentary work lifestyles prevalent in the BPO industry by providing comprehensive support for health improvement.

The OABPO SHIFT Program will offer a holistic approach to employee wellness, encompassing structured physical fitness activities, wellness coaching, and a smart, sustainable nutrition guide.

This program highlights Open Access BPO's dedication to employee well-being, recognizing that healthy team members are key to both professional success and a great quality of life.

Employees are encouraged to check their official Open Access BPO email for detailed information on program enrollment and participation.

#WeSpeakYourLanguage
#OneForHealth #oabpoSHIFT
#IdeaHubOABPO #EmployeeWellness
#WellbeingAtWork
Open Access BPO 6 days ago
Delivering outstanding #CustomerSupport on over #SocialMedia promptly is essential for enhancing #CustomerSatisfaction and improving the overall brand experience.

But how can your brand consistently deliver on this crucial front?

Improve your customer interactions and build stronger connections on social media by reading all about it on our blog: https://buff.ly/sdjJ2A3

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Give your brand a CX boost on the social web!
Outsource to a #CustomerService expert today: https://buff.ly/aBetHaO

#WeSpeakYourLanguage
#CustomerService #CSat
#CustomerExperience #CX
Open Access BPO 16 days ago
The world is getting smaller, and your customers come from all corners of it!
Partnering with a culturally diverse #CallCenter team isn't just the right thing to do, it's a smart business move.

Learn about the key benefits in our blog:
https://buff.ly/360SqHP

----------
Want a high-value #CustomerExperience for your diverse audience?

Let our multicultural teams help your brand break into international markets without worries.

Contact us today: https://buff.ly/59i7YD6

#WeSpeakYourLanguage
#CX #diversity #inclusion
Open Access BPO 16 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 16 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 17 days ago
Open Access BPO conducted Plant It Forward, a two-part tree-planting initiative, held in Laguna and Davao in May and June 2025.

Volunteers from both activities planted 300 Philippine indigenous trees, which were selected to help maintain the biodiversity in the area.

โ€œThis program is more than just planting trees; itโ€™s about cultivating a culture of social responsibility within our organization and demonstrating our commitment to the communities where we operate,โ€ said Joy Sebastian, Global VP at Open Access BPO.

This is only the start. Open Access BPO vows to continue investing in such environmental projects, affirming its core value of creating positive impact.

Read more about the green initiative here: https://buff.ly/HjTlHZC

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO