5 Types of content your blog site must publish

5 Types of content your blog site must publish

July 31, 2015

art-about-blogging-hands-on-laptop-surrounded-by-coffee-glasses-notebook-pens
As a content marketing strategy, blogging is a great platform where businesses can tell their stories, demonstrate their expertise, and connect with customers. Behind your website, you control the content and decide the best way to portray your business for the online world to see.

Nowadays, consumers are also looking for brands with a solid online presence because they prefer businesses that can immediately respond to their queries and actively interact with them. This lets them develop a lasting relationship with the brands they truly trust.
In many ways, your company’s blog site can boost your online business presence. Your content speaks to customers, competitors, and practically anyone who sees you online. But what truly makes an impact is how you shape your content. To guide you in crafting a balanced and engaging blog, here are the five types of content that you must publish.

1. The basics—news, job openings, and new products

businessman-looking-at-wrist-watch-standing-on-smartphone

Your blog’s staple consists of basic content such as company-related news, current job openings, and announcements of your newest products. Essentially, these types of blog posts cover the “what’s going on” aspect in your business. Sharing your milestones with customers is not only a way to promote your blog site and brand, it’s also a way to share your victories with your community and let them know that they re part of your biggest achievements.

 

2. How-to articles

mechanic-businessman-reading-blueprint

How-to articles are essential blogging components. Not only do they aim to help readers, they also showcase your expertise. When thinking of topics suitable for a how-to post, always put your target audience first. What would they be interested in? And what do you think they want to learn? You may even conduct simple online polls to familiarize yourself with your customers’ interests.

 

3. Your views on important topics

businessmen-chatting

Voicing out your opinions through a blog site may be a tricky line to tread, especially in the business industry. But this is the very reason why opinionated articles work; they will inspire your readers to think and discuss the topic among themselves. Just make sure to back up your claims with reliable research. Also try to veer away from sensitive issues such as politics, religion, gender, or race.

 

4. Common customer issues

hand-drawing-smiles-on-white-paper-stick-figures

Blogging is a way to connect with customers, and there is no better way to do this than addressing customer issues. Writing about clients concerns will show them that you sincerely care about their satisfaction. This could also be a good reference material for when other customers encounter similar issues.

 

5. Case studies relevant to your industry

man-using-laptop-writing-on-notebook-surrounded-by-papers-documents

Publishing case studies relevant to your industry provides you an opportunity to network with people and organizations with similar interests. Like how-to articles, they showcase your expertise, but case studies are more suitable for business-to-business (B2B) communication.

When brands continuously communicate with its community, their words have the power to stick with customers. Blogging will surely boost your online business presence by helping you weave new connections and harnessing your existing network.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
If your business is in one of these industries, collaborating with a #multilingual outsourcing firm is a must to serve your customers in languages they speak and expand market reach: https://zcu.io/Zdls

#WeSpeakYourLanguage #Outsourcing #CX
Open Access BPO
Open Access BPO2 days ago
Photo moderation is done as a way to maintain quality and order in your online community. Keep your online properties free from inappropriate images that may damage your reputation: https://zcu.io/zClT

#WeSpeakYourLanguage #ContentModeration #Outsourcing
Open Access BPO
Open Access BPO3 days ago
Looking for a #ContentModeration solutions vendor? Look into different moderation options before tapping an expert to manage your website or community forum: https://zcu.io/hoRO.

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO6 days ago
Wishing our colleagues, friends and family celebrating a happy #RoshHashanah. May you find joy, peace, and love in this new year.

#WeSpeakYourLanguage #OAHolidays #RoshHashanah5781
Open Access BPO
Open Access BPO6 days ago
Customer data present a rich opportunity for #brands to create lasting impressions upon their target demographic. Here's how you can manage crucial information better to achieve a 360-degree view of your customers: https://zcu.io/VWID

#WeSpeakYourLanguage #CustomerExperience
Open Access BPO
Open Access BPO1 week ago
We are on #LinkedIn! Follow Open Access BPO to catch up on the latest company news, industry insights, features, and blog updates every week.

Like, share, and comment on our posts to find like-minded people who you can exchange valuable conversations with: https://zcu.io/sxAl

#WeSpeakYourLanguage #OpenAccessBPOConnect