What can the EU’s new data security and privacy policy mean for call centers?

What can the EU’s new data security and privacy policy mean for call centers?

James Glenn Gomez Published on February 12, 2018

The European Union’s (EU) new data security and privacy directive seeks to improve how businesses, including call centers, handle vital and personal data of the trade bloc’s constituents.

This presents implications on how contact centers should process an EU citizen’s personal information.

In early 2016, the EU signed into law its new data protection policy, the General Data Protection Regulation (GDPR). The 28-nation political and economic entity gave companies around the world a two-year grace period to adhere to the standards of the said legislation when handling the personal information of EU citizens.

As the May 25 deadline looms near, it’s important to know how this can affect your call center should you handle EU customer data.

With privacy in mind from the very beginning, the GDPR replaces the bloc’s rather outdated Data Protection Directive. It aims to enhance the data protection an EU citizen receives by giving them more control over their personal data. Some of the notable rights the GDPR protects are the following:

data security GDPR depiction judge gavel on computer keyboard

  • Right to access- EU citizens should be able to access the personal and supplementary information they need without red tape;
  • Right to access- EU citizens should be able to access the personal and supplementary information they need without red tape;
  • Right to erasure- The right to be “forgotten,” allowing users to request for their personal data to be purged;
  • Right to data portability- Lets users easily transfer their personal data from one platform to another;
  • Right to be informed- Gives users transparency on how their data is used; and
  • Right to object- Right to compel businesses to not use or process their personal data (i.e., for marketing purposes).

Implications of the GDPR for contact centers

At first glance it may seem that this won’t affect offshore call centers, but as long as your company handles or processes the personal information of EU citizens, you’re liable under the GDPR. Here’s how the GDPR will affect your contact center.

  1. It may increase data protection investments

    data security executives discussing investing in better data protection
    With the deadline nearing, companies are expected to ramp up their expenses with regards to improving their data security protocols. According to a PricewaterhouseCoopers’ survey, 77% of its respondents plan to spend up to $1 million or more in order to comply with GDPR requirements.

  2. There will be more stringent data breach protocols

    data security officers inspecting data center

    The GDPR has safeguards that ensure privacy disasters—such as Uber’s massive 2016 breach and its subsequent cover-up—will be alleviated or fixed in a short window. The EU will be enforcing a 72-hour window for reporting security intrusions at the time such breach was discovered. Protocols for vulnerability impact assessments are also present to mitigate and address such glitches, especially on zero-day—the day the bug was discovered.

  3. Massive penalties may be imposed

    lady justice judge gavel surrounded by money cash for data security
    The EU will be imposing huge fines for failing to uphold the provisions of the said legislation. In fact, for noncompliance and neglect for privacy alone, a company can be sanctioned by the trade bloc to pay up to 20 million or 4% of a company’s global annual turnover, whichever is higher, on a case-to-case basis.

  4. Consumer empowerment will be observed

    data security depiction GDPR blue padlock on credit cards

    Call center processes will have to be modified or changed to comply with the standards set by the GDPR. The updated data protection law will uphold the importance of consumer consent, as seen with the rights it protects, such as right to erasure and right to object. One of its effects would be felt on how contact centers use call recording and archiving as stricter policies will be placed around these.

Despite the seemingly difficult road ahead, ensuring that your outsourcing partner is GDPR-compliant is a must. As a multilingual call center, Open Access BPO complies with stringent data security policies like the GDPR. Contact us today and find out how we can provide high-quality customer support and content moderation services as we keep you and your customers’ personal data safe.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
As a multilingual call center, Open Access BPO is home to individuals from different cultures, beliefs, and orientations. We believe that the world thrives when we embrace our differences; when we establish safe spaces that cultivate healthy, open discussions and cultural expression.

Happy World Day for Cultural Diversity for Dialogue and Development to all!

#WeSpeakYourLanguage
#OABPOonDiversityDay #OAonCulturalDiversity
Open Access BPO
Open Access BPO2 days ago
The key to building a brand that customers will remember: embedding empathy into your organizational culture.
Read: https://buff.ly/3Ly8Tf9

----------

Let our dedicated expert #CustomerExperience team define your brand's commitment to your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 days ago
It's been reported that strong workplace cultures prompted 4x increase in revenue growth and annual returns in many companies.

What's your partner #CallCenter's culture and how can you tweak it to drive up #productivity and #EmployeeEngagement? | https://buff.ly/39AYYbg

----------
Grow with an #outsourcing firm that thrives in its diverse work culture. Grow with us: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 days ago
Measuring and improving on your customer effort score must be one of the main priorities of managers and #CustomerSupport providers. | https://buff.ly/39XPKG7

----------
Nip #CustomerChurn in the bud and ensure #BrandLoyalty with seamless 24/7 multilingual support: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO4 days ago
Build a #mobile #CustomerService strategy that works. You'll know your mobile strategy works if you've achieved these key features: https://buff.ly/3sDYLdS

----------
Contact us today For #multichannel #CustomerSupport that works: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO5 days ago
#CallCenters must understand their customers' unique communication styles so they can assist them more effectively. Here are 4 typical communication patterns among customers and some tips on how to handle them: https://buff.ly/39w7ybm

----------
Open Access BPO knows your customers. For proactive #CustomerSupport, contact us: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService
Open Access BPO