Brands today use social media as a powerful tool to market their products and services, and amplify their message to reach out to their demographic. As such, companies treat their social pages as an extension of their official websites. The pages, the channels, or tools may differ, but they still engage with the same community and uphold the same brand identity.
It’s because of this that businesses make sure that they moderate content on their social platforms with the same level of strictness or leniency they have on their websites. So the content moderation rules you implement on your website (including the etiquettes, restrictions, and sanctions) should also be applied to your social media pages. However, given the “social” nature of the social web, there are certain things that you must take note of.
Site attributes and features
Your official portal’s interface is most likely different from the interface of the social networks you use. As such, you may have to contend with a handful of limitations that come with every platform—limitations that may restrict how you shape your social pages’ appearance and features.
Attributes will definitely vary, so you may adjust some content standards according to the social networking site. For example, you may lower submissions’ file size limit on social media or restrict some formats that the social network doesn’t support.
Social media sites enforce their own set of rules that may range from the file types and sizes that can be submitted by your community of followers, to the kinds of images and the level of maturity that is deemed acceptable. This means you might have less control over the content submitted by your followers, so it would be best to consult the social networking sites’ policies before mapping out campaigns driven by user submitted content.
Most social networks instantaneously post comments, so your pre-moderation process is useless there. Also, deletion of unwanted content may take time or undergo steps that are different from your website’s content moderation scheme.
The frequency of conversations and submissions may be higher on social networks because of the wider reach they have. For this, you may consider hiring more moderators or partnering with a firm that offers this service to maintain post quality, brand image, and security in your business’ social accounts.
No matter what channel you use to engage with your market, you should ensure that no user-generated content violates your regulations. Social networks may impose their own house rules, so be aware of their terms, agreements, and posting guidelines to prevent both you and your community members from getting banned.