Do hashtags really matter in social media marketing?

Do hashtags really matter in social media marketing?

Faith Ocampo Published on October 9, 2015

red-hashtag-on-top-of-gray-laptop
When social technology specialist Chris Messina invented the hashtag, he probably didn’t know that it would evolve as a staple component of almost every tweet and status update. He originally intended to use the hash sign to “tag” social groups in a particular tweet or message. That way, there ll be less confusion during online discussions.

Later on, the hashtag became popular as people began associating the symbol “#” with topics, trends, and discussions on social media. A lot of users would also attach strings of words to track topics and conversations. So it became an effective way to monitor events and check the latest updates about an ongoing story.
And before we know it, the symbol traditionally called the pound or number sign has become more popularly known as the “hashtag.”

Should you use hashtags too?

young-office-employee-holding-red-post-it-not-with-hashtag
Everyone uses the hashtag today—brands, professionals, prominent personalities, and even the average netizen. The fact that it was twice named word of the year, first by the American Dialect Socity in 2012 and second by Oxdford University Press in 2015, just proves its pervasive influence in the online world. Originating from Twitter, hashtags have found their way into almost every social networking site, including Facebook, Instagram, Google Plus, and Pinterest.
It comes as no surprise that hashtags have become a crucial part of social media marketing. In the field of business, online marketers use it to generate leads, gain more likes or followers, and heighten customer engagement. If you re not using hashtags yet, we compiled below its three main functions for online marketing.

1. Emphasize your brand.

young-people-on-table-doing-homework-using-laptop-smartphone-tablet-with-hashtag-on-top

Using hashtags, you can emphasize your name, tagline, products, or services even more boldly. Choose hashtags that reinforce your branding or those that showcase the unique qualities of your brand.

Chocolate manufacturer Kit-Kat shows a good example of aligning hashtags with their branding. Recently, they used “#mybreak” to encourage customers to participate in their promo. This is consistent with their tagline “Have a break, have a Kit-Kat.” As a social media marketing strategy, this expands their reach even more broadly.

2. Increase online visibility.

People search for hashtags everyday. They check out the most recent updates about events, their hobbies, the places they frequent, and topics they find interesting. For example, a single search of the hashtag “#technology” on Twitter would reveal all tech-related updates, even from accounts a user doesn t follow. So, when you post about your products, services, or promo, inserting a hashtag somewhere in your status update or tweet would let you reach a bigger audience.

3. Find people interested in you.

Oftentimes, netizens only look for information about things they re truly interested in. Using the right hashtags, you can more easily connect with your target demographic. Just make sure to use hashtags that are neither too generic nor too unique to maximize your reach.

Since its invention in 2007, the hashtag has evolved as an integral component of social media marketing. As it s being used liberally among almost every social platform, brands who haven’t incorporated it into their online marketing plan yet may be missing out on plenty of business opportunities.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

2 responses to “Do hashtags really matter in social media marketing?”

  1. How to create user-generated website content for your brand - Open Access BPO Neo Captive Blog says:

    […] are useful social media tools that will help you gather data about an ongoing discussion. For your online campaign, your […]

  2. 5 Hottest digital marketing buzzwords of 2015 - Open Access BPO Neo Captive Blog says:

    […] Hashtags shook up the social media world when it started to become popular on Twitter in 2007. Now, they’re widely used across the biggest social media platforms including Facebook, Instagram, and Google Plus. Brands are using this handy tool not just to categorize their posts but to reach a particular set of audience, join global discussions, and gather content from users. Most digital marketing agencies are now offering hashtag research services to determine the most powerful hashtags that could drive traffic and generate leads for brands. […]

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
"As we chart new waters in these uncertain times, it’s great to join a stalwart organization like CCAP. This organization has been a champion for the industry and a valuable network in the #BPO and KPO community here in the Philippines.”
- Ben Davidowitz, CEO of Open Access BPO

Read the latest news about Open Access BPO at https://buff.ly/3xJOc9A

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
How do you know your data is safe when outsourcing?

See how seasoned Philippine call centers maintain #DataSecurity using these best practices: https://buff.ly/3gS4E0C

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 days ago
CCAP is a non-profit association made up of the top call centers in the Philippines.

As its newest member, Open Access BPO is looking forward to helping the local #BPO industry advance in the global scene.

Read more: https://buff.ly/3wOs1yW

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO6 days ago
Don't let unmoderated user-generated content harm your brand's reputation.

See how #PhotoModeration can help your brand maintain quality and order in your online community: https://buff.ly/3cQAxoR

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO7 days ago
Open Access BPO is honored to be the newest member of the Contact Center Association of the Philippines - CCAP.

We support the organization's initiatives to drive industry innovation and elevate service quality among Philippine-based contact centers.

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
"We look forward to working with the Contact Center Association of the Philippines - CCAP and other players in the local sector to champion the Filipino contact center industry in the international arena." - Joy Sebastian, Open Access BPO's Global Vice President

View the full story: https://buff.ly/2TykIwo

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!