Content strategy: Generating web traffic through audience research

Content strategy: Generating web traffic through audience research

Faith Ocampo Published on August 4, 2015

smiling-Asian-blogger-in-glasses-in-front-of-laptop-writing-on-notebook
Gone are the days when online writers turn to “quantity” over “quality” to generate web traffic. As Google continuously raises the bar for what makes good content, search engine optimization (SEO) specialists and content creators alike have come to realize that traffic generation isn’t about article volume. Writing website content now entails directly connecting to the target audience and giving them the information they need. But how do we know what works and what doesn’t?

Intensive audience research gives content managers a glimpse of what makes their target market tick. Knowing the readers’ characteristics will help you create a focused strategy for your blog. Through a streamlined content plan, you can get more traffic by properly focusing on what appeals to your readers.

Here are the four general questions you should ask your audience as you devise a traffic-generating content strategy.

What are you interested in?

All online strategy experts will agree that reader interest is the primary factor that drives web traffic. With everyone s attention span getting shorter and shorter, it s so easy to lose interest in the types of content that aren t relevant to us. Besides, brands are competing for audience s attention in every corner of the web, and each of them has their own original strategies. It s up to you to find out the best angle from which to approach your demographic online.

What information do you need?

woman-looking-through-magnifying-lens

People turn to the Internet whenever they need information. They have their mobiles in one hand, tablets in the other, and are quick to type Google keywords to learn more about a topic. In order to serve them better, you have to commit to providing their information needs. As you research about your target audience, think of ways you can help deliver the content they re looking for.

When do you go online?

Writing website content is one thing, but publishing it at the most optimum time is yet another important consideration. Not only will this help your website get more traffic; knowing when your audience is online allows you to interact with them in real time. Thus, you hit several targets at once as you increase the number of visits on your website and facilitate customer engagement at the same time.

What sites do you frequently visit?

Although your target audience will probably say they’re usually on Facebook, Instagram, or Twitter, be on the lookout for other brands who may be your business competitors. Also, you can optimize your online strategy depending on your target audience s browsing habits.

Boosting your web traffic is not as easy as it looks. Aside from a solid online strategy, you need to have skilled and flexible team members who will work together to strengthen your online presence. But of course, your target audience are primarily the ones to define your content plan and determine your web s success.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 weeks ago
How do you make your customers feel special?

1. Speak your customer’s language
2. Call back when you say you will
3. Say “please” and “thank you”

Here are seven more ways #CustomerService experts enhance customer experience and win customers' trust: https://buff.ly/3gZWV20

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 weeks ago
An agile #CallCenter can turn interactions in the most competitive industries into long-lasting relationships. This allows brands, especially #startups, to meet the rapidly changing demands of their market.

See what other advantages it offers: https://buff.ly/3e3uNZT

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 weeks ago
73% of customers prefer #LiveChat as their go-to channel for #CustomerSupport. This saves businesses time and expenses for higher productivity.

See how experienced #BPO providers offer excellent #CustomerService via live chat: https://buff.ly/3muh698

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 weeks ago
Open Access BPO's #IT infrastructure was designed to adapt and integrate new technologies and features to meet market demands and client needs.

Learn more about how we can future-proof your #offshore operations: https://buff.ly/3e3uAWV

#WeSpeakYourLanguage #SmartRedundancy
Open Access BPO
Open Access BPO4 weeks ago
Maintaining regular communication with customers can help you earn their trust. This is essential when delivering value-added #CustomerService.

Here are tips to make #CustomerCare even more special for your consumers: https://buff.ly/3xjM2h9

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO4 weeks ago
Open Access BPO adopts #DataSecurity solutions and adheres to #InfoSec industry standards to proactively face emerging digital threats.

Ensure frictionless customer journeys through #SmartRedundancy: https://buff.ly/3xitA8E

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!