Facebook facts: What social media marketers need to know

OABPO Blog Team Published on June 11, 2014

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What should social media marketers and customer service representatives know about the biggest social network? Open Access BPO shares two important Facebook facts.

Social media marketers who execute campaigns on the largest social network want to ensure two things: that they are heard and that their activities are free from threats. That’s why it’s imperative for social media managers to keep updated about trends and happenings that may impact the flow and success of their customer engagement activities on Facebook. With that said, here are two facts that you need to know for an effective marketing strategy online:

1. 600,000 hacking attempts are made on Facebook accounts every day.

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The social media giant itself revealed this alarming fact in an official blog post published to simultaneously celebrate the National Cybersecurity Awareness Month and launch a security tool that lets members retrieve inaccessible accounts due to hacking or any type of mishap.

Hackers target corporate Facebook profiles for a number of reasons, including financial gain, reputation slander, and scam. Security experts suggest separating business pages from the personal account of marketers. It should also be a basic practice to use different, complicated passwords for every account you manage, even those under the same company.

2. Smartphone users check their Facebook accounts 14 times a day.

An IDC research commissioned by Facebook found out that the members of this online community visit the social network 14 times a day on average. One more surprising finding is that 79% of smartphone users check their newsfeed about 15 minutes after waking up, and the younger the user, the shorter the span between waking up and logging in.

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Seventy percent of those surveyed frequent Facebook every single day, and the peak time to visit the site is in the evening, right before users go to bed. The average duration per visit is two minutes and 22 seconds, making roughly 30 minutes the daily average time spent on Facebook through a mobile device.

These findings only fortify the notion that mobile technology and social networking are becoming integral parts of modern people’s lives. For online marketers, these could help them map their posting, sharing, and publishing schedule. Basing on these behaviors would help social media managers reach out to a wider audience and match their availability with the audience’s convenience.

Why these facts matter to firms offering call center solutions in the Philippines

As social media has become an indispensable communication tool that supplements voice-based services, getting acquainted with Facebook trends and activities is also a must for customer service representatives. Multi-channeling continuously dominates the customer support and marketing landscape, so social networks may eventually emerge as the top choice for relaying concerns, processing business transaction, and delivering customer service.

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Open Access BPO recently kicked off our new fitness programs with a sunset yoga session: https://buff.ly/3UMe81m

โ€Held on the newly launched scenic 7th-floor terrace of our Makati HQ, the session provided employees with a unique opportunity to unwind, de-stress, and connect with colleagues in a beautiful outdoor setting.

Our fitness program is set to resume this week with new Rope Flow and Zumba program.

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Customers today expect more! ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€, ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€, ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ผ๐—ป๐˜€๐˜‚๐—บ๐—ฒ๐—ฟ ๐˜๐—ฟ๐—ฒ๐—ป๐—ฑ๐˜€ ๐˜„๐—ถ๐—น๐—น ๐—ฎ๐—น๐˜„๐—ฎ๐˜†๐˜€ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ผ ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€, ๐˜๐—ผ๐—ผ๐—น๐˜€, ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต.

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๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—–๐—ผ๐—ป๐˜€๐—ผ๐—น๐—ถ๐—ฑ๐—ฎ๐˜๐—ฒ๐˜€ ๐— ๐—ฎ๐—ป๐—ถ๐—น๐—ฎ ๐—ฆ๐—ถ๐˜๐—ฒ๐˜€ ๐—œ๐—ป๐˜๐—ผ ๐—–๐—ฒ๐—ป๐˜๐—ฟ๐—ฎ๐—น ๐—›๐˜‚๐—ฏ ๐—ณ๐—ผ๐—ฟ ๐—ฆ๐—ฒ๐—ฎ๐—บ๐—น๐—ฒ๐˜€๐˜€ ๐—ข๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ | https://buff.ly/4dRxqv0

Open Access BPO, a leading provider of outsourced business solutions, recently brought all its Manila operations under one roof. This consolidation into a central hub, in the Makati Business District, signifies a commitment to enhanced efficiency and service excellence.

By uniting their Manila workforce and expertise, the company aims to foster stronger collaboration and innovation, ultimately benefiting both their clients and employees. The state-of-the-art facilities boast modern technology and ergonomic workstations, creating an optimized environment for top-notch agent performance and seamless service delivery.

This consolidation marks a significant step forward for Open Access BPO, solidifying their position as a frontrunner in the #outsourcing industry.

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๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ฒ๐—ฑ ๐—ถ๐˜๐˜€ ๐—ผ๐—ฝ๐˜€ ๐—ฐ๐—ฒ๐—ป๐˜๐—ฟ๐—ฎ๐—น๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป, ๐—ฐ๐—ผ๐—ป๐˜€๐—ผ๐—น๐—ถ๐—ฑ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—ถ๐˜๐˜€ ๐— ๐—ฎ๐—ป๐—ถ๐—น๐—ฎ ๐˜€๐—ถ๐˜๐—ฒ๐˜€ ๐—ถ๐—ป๐˜๐—ผ ๐—ฎ ๐—ฐ๐—ฒ๐—ป๐˜๐—ฟ๐—ฎ๐—น ๐—ต๐˜‚๐—ฏ ๐—ถ๐—ป ๐— ๐—ฎ๐—ธ๐—ฎ๐˜๐—ถ ๐—–๐—ถ๐˜๐˜† | https://buff.ly/3K37xur

The strategic move allows for enhanced communication, streamlined collaboration, and a more cohesive company culture.

The newly unified office space, located in Robinsons Summit Center, boasts a state-of-the-art operations floor designed to optimize agent performance and client service delivery.

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A branded #CustomerExperience provides your customers with a unique and consistent interaction across various touchpoints. It reflects your brand's values, personality, and promises.

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๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜๐—ต๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€, ๐˜€๐—ผ ๐˜„๐—ต๐˜† ๐—ฑ๐—ผ๐—ป'๐˜ ๐˜†๐—ผ๐˜‚ ๐—ด๐—ถ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ๐—บ ๐—ฎ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ ๐˜๐—ผ ๐˜€๐—ฝ๐—ฒ๐—ฎ๐—ธ ๐˜‚๐—ฝ?

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