Facebook facts: What social media marketers need to know

OABPO Blog Team Published on June 11, 2014

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What should social media marketers and customer service representatives know about the biggest social network? Open Access BPO shares two important Facebook facts.

Social media marketers who execute campaigns on the largest social network want to ensure two things: that they are heard and that their activities are free from threats. That’s why it’s imperative for social media managers to keep updated about trends and happenings that may impact the flow and success of their customer engagement activities on Facebook. With that said, here are two facts that you need to know for an effective marketing strategy online:

1. 600,000 hacking attempts are made on Facebook accounts every day.

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The social media giant itself revealed this alarming fact in an official blog post published to simultaneously celebrate the National Cybersecurity Awareness Month and launch a security tool that lets members retrieve inaccessible accounts due to hacking or any type of mishap.

Hackers target corporate Facebook profiles for a number of reasons, including financial gain, reputation slander, and scam. Security experts suggest separating business pages from the personal account of marketers. It should also be a basic practice to use different, complicated passwords for every account you manage, even those under the same company.

2. Smartphone users check their Facebook accounts 14 times a day.

An IDC research commissioned by Facebook found out that the members of this online community visit the social network 14 times a day on average. One more surprising finding is that 79% of smartphone users check their newsfeed about 15 minutes after waking up, and the younger the user, the shorter the span between waking up and logging in.

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Seventy percent of those surveyed frequent Facebook every single day, and the peak time to visit the site is in the evening, right before users go to bed. The average duration per visit is two minutes and 22 seconds, making roughly 30 minutes the daily average time spent on Facebook through a mobile device.

These findings only fortify the notion that mobile technology and social networking are becoming integral parts of modern people’s lives. For online marketers, these could help them map their posting, sharing, and publishing schedule. Basing on these behaviors would help social media managers reach out to a wider audience and match their availability with the audience’s convenience.

Why these facts matter to firms offering call center solutions in the Philippines

As social media has become an indispensable communication tool that supplements voice-based services, getting acquainted with Facebook trends and activities is also a must for customer service representatives. Multi-channeling continuously dominates the customer support and marketing landscape, so social networks may eventually emerge as the top choice for relaying concerns, processing business transaction, and delivering customer service.

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Open Access BPO 10 days ago
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Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

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Open Access BPO 10 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 11 days ago
Open Access BPO conducted Plant It Forward, a two-part tree-planting initiative, held in Laguna and Davao in May and June 2025.

Volunteers from both activities planted 300 Philippine indigenous trees, which were selected to help maintain the biodiversity in the area.

“This program is more than just planting trees; it’s about cultivating a culture of social responsibility within our organization and demonstrating our commitment to the communities where we operate,” said Joy Sebastian, Global VP at Open Access BPO.

This is only the start. Open Access BPO vows to continue investing in such environmental projects, affirming its core value of creating positive impact.

Read more about the green initiative here: https://buff.ly/HjTlHZC

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