Facebook facts: What social media marketers need to know

Facebook facts: What social media marketers need to know

OABPO Blog Team Published on June 11, 2014

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What should social media marketers and customer service representatives know about the biggest social network? Open Access BPO shares two important Facebook facts.

Social media marketers who execute campaigns on the largest social network want to ensure two things: that they are heard and that their activities are free from threats. That’s why it’s imperative for social media managers to keep updated about trends and happenings that may impact the flow and success of their customer engagement activities on Facebook. With that said, here are two facts that you need to know for an effective marketing strategy online:

1. 600,000 hacking attempts are made on Facebook accounts every day.

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The social media giant itself revealed this alarming fact in an official blog post published to simultaneously celebrate the National Cybersecurity Awareness Month and launch a security tool that lets members retrieve inaccessible accounts due to hacking or any type of mishap.

Hackers target corporate Facebook profiles for a number of reasons, including financial gain, reputation slander, and scam. Security experts suggest separating business pages from the personal account of marketers. It should also be a basic practice to use different, complicated passwords for every account you manage, even those under the same company.

2. Smartphone users check their Facebook accounts 14 times a day.

An IDC research commissioned by Facebook found out that the members of this online community visit the social network 14 times a day on average. One more surprising finding is that 79% of smartphone users check their newsfeed about 15 minutes after waking up, and the younger the user, the shorter the span between waking up and logging in.

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Seventy percent of those surveyed frequent Facebook every single day, and the peak time to visit the site is in the evening, right before users go to bed. The average duration per visit is two minutes and 22 seconds, making roughly 30 minutes the daily average time spent on Facebook through a mobile device.

These findings only fortify the notion that mobile technology and social networking are becoming integral parts of modern people’s lives. For online marketers, these could help them map their posting, sharing, and publishing schedule. Basing on these behaviors would help social media managers reach out to a wider audience and match their availability with the audience’s convenience.

Why these facts matter to firms offering call center solutions in the Philippines

As social media has become an indispensable communication tool that supplements voice-based services, getting acquainted with Facebook trends and activities is also a must for customer service representatives. Multi-channeling continuously dominates the customer support and marketing landscape, so social networks may eventually emerge as the top choice for relaying concerns, processing business transaction, and delivering customer service.

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO4 days ago
#Repost | Team Allied Services and You:
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข is once again supporting #RyansRun during the TCS New York City Marathon this November.

Ryan's Run is a nonprofit organization and NYC Marathon Charity Partner. This #sponsorship supports #charity healthcare system Allied Services and their goal to improve the lives of people with disabilities, life-changing injuries, and chronic illnesses.

Photo shows Open Access BPO CEO Ben Davidowitz presenting the multilingual #CallCenter's donation to Allied Services' Jim Brogna and Steve Davidowitz.

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Open Access BPO is a multilingual call center with locations in both the Philippines and the United States. The companyโ€™s Chief Operating Officer, Ben Davidowitz, grew up in Kingston, PA. His brother, Steve, has been part of the charity campaign since its inception in 2010, and will be running the TCS New York City Marathon once again this year as part of Team Allied Services and You. He will be joined by an Open Access BPO employee.

Thank you @openaccessbpo

#openaccessbpo #teamalliedservicesandyou #pinoyrunner
#tcsnycmarathon #partnership #support #WeSpeakYourLanguage
#NYCMarathon2022
Open Access BPO
Open Access BPO5 days ago
Open Access BPO, in partnership with the Philippine Red Cross, is holding a #BloodDonation drive on September 28.

Employees who haven't signed up as #BloodDonors may do so by filling out this form: https://buff.ly/3dvNyI6

๐—ฆ๐—ฎ๐˜ƒ๐—ฒ ๐—ฎ ๐—Ÿ๐—ถ๐—ณ๐—ฒ ๐—•๐—น๐—ผ๐—ผ๐—ฑ ๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฎ
September 28 | 10:00 AM - 3:00 PM PST
Open Access BPO Makati, Glorietta 2 site lobby

#WeSpeakYourLanguage
#DonateBlood
Open Access BPO
Open Access BPO6 days ago
#Gamification works to create healthy competition and camaraderie among your #CallCenter agents while ensuring productivity and high quality support for your customers.

But it only works if done right. Here are several tips you can use to gamify your contact center: https://buff.ly/3dvR6Kt

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Ensure high quality support for your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.
Here's how you can develop a branded customer service strategy: https://buff.ly/3Smzv6A

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Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO
Open Access BPO2 weeks ago
Quality evaluations may vary per #CallCenter, program, client, business model, or approach. But here are time-tested methods to accurately gauge service quality: https://buff.ly/3RI9Ghr
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Give your consumers high quality multilingual #CustomerService 24/7: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CallCenterOutsourcing
Open Access BPO
Open Access BPO2 weeks ago
Companies lose billions due to poor #CustomerService. But more than the monetary loss, giving customers reasons to leave can incur a far greater impact on your business.

Read: https://buff.ly/3DktOSk

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Step up your #CustomerRetention game by #outsourcing to a #CustomerSupport expert: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerCare #CallCenterOutsourcing
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