Facebook updates and what they mean for your social media marketing

Facebook updates and what they mean for your social media marketing

OABPO Blog Team Published on October 2, 2013
white-and-black-slippers-with-facebook-text-logo

Do you know that, as of late 2012, Facebook ranks as the most visited website? No wonder it’s a crucial tool for social media marketing. Recently, Facebook has rolled out updates marketers should take note of: a significant update on the relatively new Graph Search, and the ability to edit posted status messages.

Editable status messages

Last September, Facebook finally added an editing feature for posts, a feature its users have been waiting for a long time. This feature enables users to correct embarrassing typos, grammatical errors and autocorrected posts. According to Mashable, this change is being implemented on the web and on Android devices. The feature will also be rolled out for the iOS app soon.

With this new feature, companies with Facebook Fan or official brand pages no longer have to kick themselves over errors. They can easily correct posts instead of replacing them with new ones and risk eliminating engagements from potential customers (Likes, Shares, or Comments). They can retain their professional image and show that the staff handling their social media marketing is indeed composed of experts.

Updated graph search

facebook-graph-search

Another update concerns the Graph Search. Facebook added a functionality that enables users to find comments, posts, and status updates under their topics of interest. This is valuable for marketers since it gives them access to juicy content. Whereas previous searching yields results limited only in pages, apps, and groups, marketers can now browse through conversations to gain insight into customer interests and trending topics.

This data can be used to post content on brand pages that are relevant and truly engaging to online users. They can also track brand mentions, impressions, and find out how people are using their products, among many other important details about their targeted demographic.

All in all, these fresh updates on Facebook are exciting news for social media marketing. These are beneficial not only for users, but also for businesses that wish to increase engagement and visibility in the social media platforms. These are valuable in promoting their brands, engaging with their existing customers, and reaching out to untapped markets.

Open Access BPO offers social media marketing services as part of its outsourcing solutions. We enable businesses to reach out to new audiences and provide better service to their existing customers. 

Photo credit: stitchohana on Flickr

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
Since the US is a cultural melting pot, businesses catering to the North American market would definitely benefit from skilled multilingual professionals. Read more about it here: https://bit.ly/3u9BlwH

Ready to add a second business language? Contact us: https://bit.ly/3lTr2ck

Interested in #onshoring from our #LasVegas site? Explore Open Access BPO Onshore™ Solutions: https://bit.ly/2XKlBnw

#WeSpeakYourLanguage #multilingual #outsourcing #bilingual
Open Access BPO
Open Access BPO1 day ago
English is the most commonly used business language. This should be your company's top choice if you want to tap the world's most powerful economies.

Here are the top languages businesses must offer to remain competitive in international markets: https://bit.ly/39NKqSF

For #CustomerService and #BackOffice support in over 30 languages, contact Open Access BPO today: https://bit.ly/3u9v3wQ

#WeSpeakYourLanguage #outsourcing
Open Access BPO
Open Access BPO2 days ago
Outsourcing to expert third-party providers open new opportunities and business innovations for international expansion. Open Access BPO explains the benefits for businesses who outsource: https://buff.ly/2XK3bDm

Get started on #multilingual #customerservice: https://buff.ly/3nXmy7h

#WeSpeakYourLanguage #outsourcing
Open Access BPO
Open Access BPO3 days ago
Get acquainted with Open Access BPO's operation facilities in the Philippines, US, Taiwan, and China.

Need help deciding which location best suits your #multilingual #callcenter needs? Contact us today: https://buff.ly/3zrnOBv

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO4 days ago
Enjoy these benefits when you outsource your #callcenter services:
✅ 24/7 availability across all support channels
✅ Flexibility and convenience
✅ Cost reduction

Learn more: https://buff.ly/2W0kyQ4

Message us to outsource today: https://buff.ly/3zsVdMr

#WeSpeakYourLanguage #multilingual #outsourcing
Open Access BPO
Open Access BPO5 days ago
As a #multilingual #outsourcing firm, Open Access BPO supports global companies and their clientele. #GDPR compliance ensures seamless #DataSecurity and access for customers.

Every consumer Open Access BPO touches has the freedom to choose how their personal data is handled and stored. https://buff.ly/3nP1IXB

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!