How Google Panda made blog management essential

How Google Panda made blog management essential

OABPO Blog Team Published on July 11, 2013

a-group-of-pandas-eating-bamboo-sitting-in-woods
Blog management took the crown for SEO in terms of relevance in regards to Search Engine Results Pages (SERP). Find out how Panda bolstered the importance of unique content.


Search engine optimization (SEO) as we know it changed drastically when Google rolled out its Panda update. While previous updates focused on properly executed SEO techniques, Panda ruled out redundant links and content. As a result, countless SEO practitioners who relied on aggressive link building and other techniques that forewent quality content writing saw their rankings fall dramatically.

This is where proper blog management played out for some websites. While well-written content has always been an important practice, some opted to take the easy way out and produce redundant and keyword-laden content. As Hongkiat.com puts it, unique content is now “the most important SEO practice.”

The art of blogging

One of the lessons emphasized by Google Panda is that your content must be unique, well-written, and informative. Writing content for the sake of populating the web with your keywords quickly became taboo if you want your site to rank effectively. The Panda refined keyword density, proximity, and prominence. It now counts how smooth an article reads towards its ranking. Similarly, keywords that do not flow properly with the text could significantly damage your ranking.

female-blogger-working-on-Mac-computer-with-mug-of-coffee
Given the changing digital landscape, what can you do to boost your ranking through well-written content? You have to consider your content needs as this update affected even microblogging.

While countless people profess knowing how to blog, only a handful actually know the industry s ins and outs and could therefore provide you with superb, optimized content. Open Access BPO can provide you with competitive blog management and web content management services to boost your online presence through microblogs, onsite and offsite blogs, and your other digital assets.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO11 hours ago
91% of customers use #email every day, which makes it a staple of every brand's #multichannel strategy. As promising as it may be, however, it also has its own limitations.

Find out what these constraints are and how you can deal with them: https://buff.ly/3tCqTNf

#WeSpeakYourLanguage #EmailSupport #CustomerService
Open Access BPO
Open Access BPO2 days ago
Moderating content is the best way to protect online reputation. Before tapping an expert, it's vital to understand your options and the advantages they provide to ensure maximum security and efficiency: https://buff.ly/2QgAXNm

Visit www.openaccessbpo.com for more information about our services.

#WeSpeakYourLanguage #Outsourcing #ContentModeration
Open Access BPO
Open Access BPO3 days ago
Setting the right performance metrics helps your #CustomerService team achieve business goals and scale as you grow. Partner with a qualified #BPO provider for seamless program management: https://buff.ly/3xfhcXl

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
Consumers turn to #SocialMedia and apps to learn and interact with brands. However, about 60% of online harassment happens on these channels.

Moderate content to keep your online spaces safe for users: https://buff.ly/3wYzqvS

#WeSpeakYourLanguage #ContentModeration
Open Access BPO
Open Access BPO7 days ago
Explore limitless business opportunities with #SmartOutsourcing.

Open Access BPO develops higher-value services that empower our clients to make a positive difference in the lives of their customers and communities: https://buff.ly/32jn4QO

Choose the Open Access Difference. Visit buff.ly/2Q7Ae0X to learn more.

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO7 days ago
The success of an #offshore program depends heavily on how team leaders guide their agents. Ensure your program's success by cultivating these skills in your #CustomerService team: https://buff.ly/3uNCXeH

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!