How Google Panda made blog management essential

How Google Panda made blog management essential

OABPO Blog Team Published on July 11, 2013

a-group-of-pandas-eating-bamboo-sitting-in-woods
Blog management took the crown for SEO in terms of relevance in regards to Search Engine Results Pages (SERP). Find out how Panda bolstered the importance of unique content.


Search engine optimization (SEO) as we know it changed drastically when Google rolled out its Panda update. While previous updates focused on properly executed SEO techniques, Panda ruled out redundant links and content. As a result, countless SEO practitioners who relied on aggressive link building and other techniques that forewent quality content writing saw their rankings fall dramatically.

This is where proper blog management played out for some websites. While well-written content has always been an important practice, some opted to take the easy way out and produce redundant and keyword-laden content. As Hongkiat.com puts it, unique content is now “the most important SEO practice.”

The art of blogging

One of the lessons emphasized by Google Panda is that your content must be unique, well-written, and informative. Writing content for the sake of populating the web with your keywords quickly became taboo if you want your site to rank effectively. The Panda refined keyword density, proximity, and prominence. It now counts how smooth an article reads towards its ranking. Similarly, keywords that do not flow properly with the text could significantly damage your ranking.

female-blogger-working-on-Mac-computer-with-mug-of-coffee
Given the changing digital landscape, what can you do to boost your ranking through well-written content? You have to consider your content needs as this update affected even microblogging.

While countless people profess knowing how to blog, only a handful actually know the industry s ins and outs and could therefore provide you with superb, optimized content. Open Access BPO can provide you with competitive blog management and web content management services to boost your online presence through microblogs, onsite and offsite blogs, and your other digital assets.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO4 days ago
Developing countries, including India, Indonesia, and the Philippines, showed 30% increase in gig platform use.

See how Open Access BPO empowered a leading #GigEconomy platform with tried-and-true #CX and process management solutions. Get your hands on our exclusive market insights today: https://buff.ly/2WwrLqR

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO4 days ago
Setting the right performance metrics helps your #CustomerService team achieve business goals and scale as you grow. Partner with a qualified #BPO provider for seamless program management: https://buff.ly/2Vhw7BB

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO5 days ago
With their ability to solve simple issues instantly, chatbots allow brands to make the always-on consumer happy.

Enhance your #LiveChat support strategy with these 7 best practices: https://buff.ly/3lbuHn4

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
Get a glimpse of what The Open Access Difference can offer your business in the #GigEconomy: https://buff.ly/3zN708T

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO7 days ago
Here are five ways to help your business gain a deeper understanding of your customers' needs:
✔️ Put yourself in their shoes
✔️ Conduct customer research
✔️ Gather #CustomerFeedback
✔️ Go to social media
✔️ Maximize your #CRM system

Read more: https://buff.ly/2TAVDRN

#WeSpeakYourLanguage #CustomerService
Open Access BPO
Open Access BPO7 days ago
What began as a humble telemarketing startup in 2006 has grown into a full-suite multilingual outsourcing provider.

Get to know Open Access BPO more: https://buff.ly/3BJXBk9

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!