How a call center scores new customers

Julie Pearl Published on June 18, 2014

male-and-female-telemarketer-call-center-agents
How do call centers help businesses get new customers? Open Access BPO shares some industry-wide practices that guarantee telemarketing success.

For businesses that want to venture into call center outsourcing, the Philippines comes as one of their first choices because of the time-tested services and strategies that local telemarketers practices to widen the consumer base of the brands they represent. How do Philippine call centers gain new customers? Here are some of the ways:

• Cold calling

smiling-female-telemarketing-call-center-agents

It takes patience to make unannounced calls to prospective clients. But it takes dedication and true sales skills to rake positive results from those calls. Oftentimes, cold calling is an arduous, time-consuming activity with long periods on hold that may frustratingly end up in rejection. That’s why agents assigned with this task are trained to make straightforward but compelling sales pitches.

• Emailing

Email is an effective way of reaching customers, but the approach and purpose should appeal to the recipient. Otherwise, the message will be ignored. An email containing a company introduction, straight up selling, or even free trial offers may have a very low open or click rate. The key to successful customer scouting via email is through personalizing every message uniquely for each recipient. And this means more than just calling the potential clients by their first name; the tone should match their personality, and the offers should address their needs.

• Strategic staffing

It’s common for many contact centers to hire individuals who could adjust their approach and tone to match with different types of customers. Phone etiquette, articulation, and listening trainings are also used to ensure that agents make polite, engaging conversations while detecting the prospect’s needs. Many call centers, however, attest to the higher efficiency female and female-sounding agents bring.

Managers claim that a soft, gentle voice (regardless of gender) that speaks with a technical knowhow about the business lures in more people to sign up, buy, or leave contact details. You might want to take note of and consider this when visiting call centers to partner with.

• Building relationships

smiling-female-call-center-agents

Ideal call center agents are those who can build trust because they are the ones who could start relationships, which equal to sales. Basically, trust = relationship = sales, because people are more likely to do business with someone they trust. How do representatives make relationships with clients over the phone? It s through off-script chit chats. So before choosing a call center to outsource, check the natural conversation skills of its staff first.

• Samples and free trials

Giving away free samples and trials is a good way to establish a reputation if your business is just starting up. It gets your name out there, as well as the goods you sell and the quality you produce. If the client was so impressed with the sampler that he availed more of your offerings, the cost of the free service or product can turn out miniscule compared to the long-term business relationship and massive profits it brings.

As a recap, Philippine telemarketers find new customers by knowing what the consumers need. Ultimately, it is the agents who determine the success of the telemarketing efforts, so partner with a call center with first-rate recruitment, training, and management practices.

OABPO-Julie Author
As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.
Join us on facebook
Open Access BPO 15 hours ago
#SocialMedia has become an essential tool for brands establishing a connection with their customers.
𝗛𝗼𝘄 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗯𝗲𝗵𝗮𝘃𝗲 𝗶𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮, 𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲𝗱 𝗯𝘆 𝗶𝗻𝘁𝗶𝗺𝗮𝘁𝗲 𝗽𝗲𝗿𝘀𝗼𝗻-𝘁𝗼-𝗽𝗲𝗿𝘀𝗼𝗻 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀?

Find out some useful tips here: https://buff.ly/eK8cznZ

----------
𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐭 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝟐𝟒/𝟕 𝐦𝐮𝐥𝐭𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐨𝐯𝐞𝐫 𝟑𝟎 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬.

Start elevating your brand's service standards today: https://buff.ly/E4ypAtc

#WeSpeakYourLanguage
#CX #CSat #CustomerService
#SocialMediaCustomerService
Open Access BPO Yesterday
Today, we celebrate Eid al-Fitr, marking the end of a month of reflection, prayer, and community.

We at Open Access BPO extend our warmest wishes to everyone celebrating.
May this Eid bring you and your loved ones happiness, peace, and prosperity.
We hope you enjoy this special time with family and friends.

Eid Mubarak!

#WeSpeakYourLanguage
#OABPOholidays #EidAlFitr
#EidAlFitr2025
Open Access BPO Yesterday
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 #𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗿𝗲 𝗶𝗻𝘀𝗲𝗽𝗮𝗿𝗮𝗯𝗹𝗲.

These statistics, pooled from various surveys among customers, show why every business needs a team to screen, evaluate, and manage all online content to ensure your brand maintains a good online reputation: https://buff.ly/MpBUNv4

----------
Outsource your #ContentModeration needs to a trusted partner: https://buff.ly/PRIUd8B

#WeSpeakYourLanguage
Open Access BPO 4 days ago
#CustomerLoyalty is a privilege businesses strive to achieve.
𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗱𝗼𝗶𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗸𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗮𝗻𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱?

Take a deep look at the stages of #CustomerLoyalty and see how you can shape your customer experience strategies and get your repeat buyers to continue supporting you: https://buff.ly/mNMdlGq

——————————
Let's create memorable #CustomerExperiences and keep your customers coming back for more: https://buff.ly/0mgDGzC

#WeSpeakYourLanguage
#CustomerService #CX #CustomerSupport
Open Access BPO 6 days ago
A customer-centric support culture is built on a lucid and compelling vision.
A well-articulated 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗺𝗮𝗻𝘁𝗿𝗮 is essential for bringing this vision to life, as it:

• Communicates the intended #CustomerExperience, fostering clarity and understanding.
• Standardizes agent interactions, ensuring consistent brand representation and customer engagement.

The following questions will facilitate the creation of a resonant customer service mantra: https://buff.ly/YMTI4r2

——————————
Get a reliable outsourcing #CX partner with empowered agents who can go the extra mile to deliver exceptional service: https://buff.ly/l4YDYb5

#WeSpeakYourLanguage
#CustomerService #CustomerSupport
#outsourcing