How event marketing drives brand awareness and lead generation

How event marketing drives brand awareness and lead generation

Alistair Roque Published on May 6, 2015

corporate-event-lead-by-female-host
Event marketing is popular among brands because of its effectiveness in solidifying existing customer relationships and generating new ones. Modern customers are no longer easily captivated by marketing tactics of the past. Staging themed and interesting activities, however, creates an opportunity for customers to interact with brands face-to-face and experience firsthand the focus and brand personality that these companies promise to offer.

Expanding your brand’s reach

fans-raising-hands-during-concert

Brand identity is your key to standing out from the competition. Events are great avenues for enforcing your brand marketing strategies, enabling you to express your company s unique perspective in a human way. Participants of the event will see you as a person and not just a logo or a brand name. More importantly, they also get to meet other people who share the same interests that they have. This human interaction can add flavor to the kind of customer experience that you offer and can therefore make you stand out.

Needless to say, event marketing is a powerful tool for increasing brand awareness. By tapping the powers of social media marketing, you can create hype before the event and get people to talk about you and your upcoming project. This buzz can extend up until the day of the event itself or even afterward. A truly remarkable event will merit good reviews and feature articles which then can help you expand your business reach. You just need to develop a good digital marketing and publicity plans to match your event’s marketing endeavor.

Reaping the benefits of event marketing

Unlike traditional marketing strategies, you can use event marketing to target specific types of audience. People who will attend your event will be going there voluntarily. This participatory position gives you an advantage in generating more leads. Where else can you find better prospects than in an event where people gather because they’re curious about your products?

concert-even-with-hands-doing-heart-gesture

The event may not be the first time a prospect hears about you, but it can certainly be the most influential one. The key is inviting people who you know will be interested with your event s theme or topic. By participating in the event, your prospects are already showing interest in your brand. You just need to reinforce your chances of converting them into buyers by giving them exclusive offers or educating them about your brand.

In other words, carefully analyzing your customer base and getting in touch with the most willing and interested segments can lead you to having a huge pool of event attendees who are one step closer to spending for your products.

In order to become successful, your events must be buzzworthy, memorable, and valuable. Your goal must never be to just promote your brand or new products. Every event is an opportunity for you to connect with current and prospective customers. It should be viewed as an extension of the customer experience that you have committed to. When executed properly, the fruits of event marketing can be truly rewarding.

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 days ago
Meet the diverse superheroes of our #ContactCenter team! From analytical minds to empathetic listeners, we've got it all.

Swipe through to see the incredible personalities, working styles, and motivators that make our customer service shine!

----------
Our #recruitment & training strategies are designed to get the best reps for your brand.
Oursource with us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 days ago
#CallCenters need to build a consistent and memorable #CustomerExperience covering all channels, both digital and non-digital. You need a high-performing #multichannel team that can successfully implement your #CustomerService strategy.

Here's how: https://buff.ly/3qvoHui

----------
Let us create the multichannel program and team for your brand: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage`
Open Access BPO
Open Access BPO3 days ago
Among other benefits, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 monitors and reviews user-generated content to:
• ensure the safety of customers;
• combat spam and potential scams;
• prevent misinformation and fake news;
• boost user experience; and
• cultivate an inclusive community.

𝗕𝘂𝘁 𝘄𝗵𝗶𝗰𝗵 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗺𝗲𝘁𝗵𝗼𝗱 𝗶𝘀 𝗿𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?
Explore the fascinating types of #ContentModeration shaping the digital landscape: https://buff.ly/3WR5rn5

----------
Work with our content experts to build a community where everyone feels heard and protected: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO4 days ago
Preventing your customers from leaving your brand may not be as easy as it sounds, but here are 5 tips your outsourced #CallCenter's customer retention team must consider: https://buff.ly/3Nem7Sb

----------
Ensure brand loyalty with Open Access BPO's high-quality #CustomerSupport. Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerRetention
Open Access BPO
Open Access BPO4 days ago
#CallCenter Team Leaders drive progress and ensure top-notch service for your brand's customers.

Want to unlock the secrets to becoming an extraordinary leader for your team?
Here are the 5 biggest enemies of great leadership, along with a few tips on how to be a good leader: https://buff.ly/45LagCr

----------
Partner with Open Access BPO. We have great call center agents and team leaders to guarantee your brand's growth: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
To build a truly customer-centric organization, your #CustomerExperience team must be highly emotionally intelligent.

Here are the 5 advantages of cultivating #EmotionalIntelligence among your #CallCenter staff: https://buff.ly/43uHbcu

----------
Connect with an #outsourcing firm that can deeply connect with your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CX #CustomerSupport
Open Access BPO