How event marketing drives brand awareness and lead generation

Alistair Roque Published on May 6, 2015

corporate-event-lead-by-female-host
Event marketing is popular among brands because of its effectiveness in solidifying existing customer relationships and generating new ones. Modern customers are no longer easily captivated by marketing tactics of the past. Staging themed and interesting activities, however, creates an opportunity for customers to interact with brands face-to-face and experience firsthand the focus and brand personality that these companies promise to offer.

Expanding your brand’s reach

fans-raising-hands-during-concert

Brand identity is your key to standing out from the competition. Events are great avenues for enforcing your brand marketing strategies, enabling you to express your company s unique perspective in a human way. Participants of the event will see you as a person and not just a logo or a brand name. More importantly, they also get to meet other people who share the same interests that they have. This human interaction can add flavor to the kind of customer experience that you offer and can therefore make you stand out.

Needless to say, event marketing is a powerful tool for increasing brand awareness. By tapping the powers of social media marketing, you can create hype before the event and get people to talk about you and your upcoming project. This buzz can extend up until the day of the event itself or even afterward. A truly remarkable event will merit good reviews and feature articles which then can help you expand your business reach. You just need to develop a good digital marketing and publicity plans to match your event’s marketing endeavor.

Reaping the benefits of event marketing

Unlike traditional marketing strategies, you can use event marketing to target specific types of audience. People who will attend your event will be going there voluntarily. This participatory position gives you an advantage in generating more leads. Where else can you find better prospects than in an event where people gather because they’re curious about your products?

concert-even-with-hands-doing-heart-gesture

The event may not be the first time a prospect hears about you, but it can certainly be the most influential one. The key is inviting people who you know will be interested with your event s theme or topic. By participating in the event, your prospects are already showing interest in your brand. You just need to reinforce your chances of converting them into buyers by giving them exclusive offers or educating them about your brand.

In other words, carefully analyzing your customer base and getting in touch with the most willing and interested segments can lead you to having a huge pool of event attendees who are one step closer to spending for your products.

In order to become successful, your events must be buzzworthy, memorable, and valuable. Your goal must never be to just promote your brand or new products. Every event is an opportunity for you to connect with current and prospective customers. It should be viewed as an extension of the customer experience that you have committed to. When executed properly, the fruits of event marketing can be truly rewarding.

Join us on facebook
Open Access BPO 15 hours ago
Exceptional #CustomerExperience is key to building brand loyalty and driving success.
Adding value takes it to the next level.

But what does that even mean? And what can you do to make it possible?

Find out now: https://buff.ly/4cVLFyp

----------
Outsource now to give your customer the best #CX they deserve:
https://buff.ly/4d46mIe

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
Open Access BPO 17 hours ago
𝐀𝐫𝐞 𝐡𝐮𝐦𝐚𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐨𝐝𝐞𝐫𝐚𝐭𝐨𝐫𝐬 𝐬𝐭𝐢𝐥𝐥 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐢𝐝𝐬𝐭 𝐨𝐟 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 #𝐂𝐨𝐧𝐭𝐞𝐧𝐭𝐌𝐨𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐭𝐨𝐨𝐥𝐬.

It's humans vs algorithm in this blog post! Read all about it now: https://buff.ly/3Q733q8

----------
Outsource your content moderation and other business or knowledge process needs: https://buff.ly/3xHdhXO

#WeSpeakYourLanguage
Open Access BPO 2 days ago
#CallCenters need to build a consistent and memorable #CustomerExperience covering all channels, both digital and non-digital.

You need a high-performing #multichannel team that can successfully implement your #CustomerService strategy.

Here's how: https://buff.ly/43WMwe9

----------
Let us create the multichannel program and team for your brand: https://buff.ly/442IjFI

#WeSpeakYourLanguage
Open Access BPO 3 days ago
Logistics, technical issues, and human error can impact #CustomerExperience.

𝗧𝗶𝗺𝗲 𝘁𝗼 𝗮𝗱𝗱𝗿𝗲𝘀𝘀 𝘀𝘂𝗰𝗵 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝟰 𝗯𝗮𝘀𝗶𝗰 𝘀𝘁𝗲𝗽𝘀.

----------
Make a difference in your customers' lives.
We'll take the lead: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CX #CustomerSupport #CustomerRetention
Open Access BPO 3 days ago
Even if you've set your brand to constantly delight your customers, there are times when you have to say no to their requests.

Master the art of saying "no" with compassion.!

Here are 5 tips for letting down your customers gently without ruining their entire #BrandExperience: https://www.openaccessbpo.com/blog/customer-service-tip-5-tactics-saying-no-compassion/

----------
Choose an #outsourcing company that values #CustomerService and brand retention: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CallCenterTips
#CustomerSatisfaction #CustomerExperience
Open Access BPO 3 days ago
Open Access BPO's CEO Benjamin Davidowitz spearheaded the recent Easter community initiative in Poblacion, Makati City: https://www.openaccessbpo.com/blog/open-access-bpo-ceo-leads-easter-community-initiative/

This annual tradition aims to provide nutritious meals to those in need while spreading joy to children with balloon giveaways. This year marks the 7th consecutive year of the initiative, made possible with the dedication of volunteers from Open Access BPO. Together, they distributed 1,000 meals and 700 balloons to the community.

----------
Learn more about our outreach programs and employee engagement activities: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#OABPOcares #CorpSocialResp
Open Access BPO