How to choose a webinar topic that generates sign-ups

Faith Ocampo Published on December 2, 2015

webinar-on-desktop-computer-monitor
Webinars, or web-based seminars, are a great platform for brainstorming ideas, presenting a lecture, or conducting an online workshop with your target audience. It s the perfect opportunity to gather your clients in one place and share your expertise with one another.

business-meeting-webinar-on-smartphone

However, all your hard work will be wasted if nobody shows up for your webinar. No matter how insightful your intended content is, it won t mean much if you can t attract sign-ups from your clients. So, what should you do to make your webinar irresistible to your target group?
The first thing people will notice upon seeing your business webinar invitation is the topic. If it s not interesting or relevant, they will just ignore it outright. To prevent this from happening, follow these tips in choosing a winning topic for your webinar.
 

1.     Brainstorm, brainstorm, brainstorm.

employees-in-a-business-meeting

Would you believe that you already know the best topic for your webinar? Yes, you read that right. All you need to do is get a pen and paper and write everything you can think of. Exploring topic ideas is the most crucial part of the selection process. To get the ball rolling, try to answer these questions:

a) What do your clients nag you about?
b) What subjects do you find engaging?
c) What s the most important thing your customers need to know?

Try to come up with an extensive list to choose from later on. If you need more ideas that would really click, identify your most popular blog posts and frequently asked questions. You ll never know the golden ideas you can find from the resources you already have.

 

2.     Ask your target audience.

businessmen-in-snartphone-replacing-emails-questions

At this stage, if you re still unsure (or if you just want to be absolutely sure), consult your target audience about webinar topics they d be interested in. Webinars, as a marketing strategy, will only work if people are ready to share the ride with you. Although conducting a survey among your clients can take up more time, it will pay off in the end.

 

3.     Narrow down your topic.

bearded-businessman-in-suspenders-reading-list

You might think that generic topics can attract a bigger audience. Sorry to burst your bubble, but this isn t actually the case. Topics that are too broad don t attract a lot of attention because the audience will have a hard time figuring out what your webinar really is about and what they could learn from it.

For example, “Content Marketing via Facebook: Our Predictions for 2016” sounds a whole lot better than “Content Marketing in 2016.” The readers will immediately have a good idea about what to expect and whether they should attend.

 

4.     Identify a practical objective.

smiling-businessman-holding-wire-bright-bulb

Choosing one specific objective will help set the direction your business webinar should take. Ask yourself why your clients should attend and what participants would gain from it. This will help you draft an organized outline and select the content that would fill those bullet points.

 

5.     Look for reliable references.

hands-doing-research-writing-math-equations-on-paper-typing-on-laptop

In your webinar, you re the expert. So act like it. If you need to expand your discussion, you may opt to consult other references or experts. However, make sure that these sources are reputable and highly regarded in your industry. External insights should be able to add something truly valuable to the ongoing discussion, so think carefully about how you ll incorporate them in the webinar.

 
 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 5 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗦𝗛𝗜𝗙𝗧 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗳𝗼𝗿 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀

Multilingual call center Open Access BPO announced the official launch of 𝗦𝗛𝗜𝗙𝗧: 𝗔𝗻 𝗢𝗔𝗕𝗣𝗢 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺, an initiative designed to foster sustainable health and well-being among its employees.

The program, whose acronym SHIFT stands for Sustainable Health and Integrated Fitness Transformation, aims to address the challenges of sedentary work lifestyles prevalent in the BPO industry by providing comprehensive support for health improvement.

The OABPO SHIFT Program will offer a holistic approach to employee wellness, encompassing structured physical fitness activities, wellness coaching, and a smart, sustainable nutrition guide.

This program highlights Open Access BPO's dedication to employee well-being, recognizing that healthy team members are key to both professional success and a great quality of life.

Employees are encouraged to check their official Open Access BPO email for detailed information on program enrollment and participation.

#WeSpeakYourLanguage
#OneForHealth #oabpoSHIFT
#IdeaHubOABPO #EmployeeWellness
#WellbeingAtWork
Open Access BPO 9 days ago
Delivering outstanding #CustomerSupport on over #SocialMedia promptly is essential for enhancing #CustomerSatisfaction and improving the overall brand experience.

But how can your brand consistently deliver on this crucial front?

Improve your customer interactions and build stronger connections on social media by reading all about it on our blog: https://buff.ly/sdjJ2A3

——————————
Give your brand a CX boost on the social web!
Outsource to a #CustomerService expert today: https://buff.ly/aBetHaO

#WeSpeakYourLanguage
#CustomerService #CSat
#CustomerExperience #CX
Open Access BPO 19 days ago
The world is getting smaller, and your customers come from all corners of it!
Partnering with a culturally diverse #CallCenter team isn't just the right thing to do, it's a smart business move.

Learn about the key benefits in our blog:
https://buff.ly/360SqHP

----------
Want a high-value #CustomerExperience for your diverse audience?

Let our multicultural teams help your brand break into international markets without worries.

Contact us today: https://buff.ly/59i7YD6

#WeSpeakYourLanguage
#CX #diversity #inclusion
Open Access BPO 19 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 19 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 20 days ago
Open Access BPO conducted Plant It Forward, a two-part tree-planting initiative, held in Laguna and Davao in May and June 2025.

Volunteers from both activities planted 300 Philippine indigenous trees, which were selected to help maintain the biodiversity in the area.

“This program is more than just planting trees; it’s about cultivating a culture of social responsibility within our organization and demonstrating our commitment to the communities where we operate,” said Joy Sebastian, Global VP at Open Access BPO.

This is only the start. Open Access BPO vows to continue investing in such environmental projects, affirming its core value of creating positive impact.

Read more about the green initiative here: https://buff.ly/HjTlHZC

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO