How to choose a webinar topic that generates sign-ups

How to choose a webinar topic that generates sign-ups

Faith Ocampo Published on December 2, 2015

webinar-on-desktop-computer-monitor
Webinars, or web-based seminars, are a great platform for brainstorming ideas, presenting a lecture, or conducting an online workshop with your target audience. It s the perfect opportunity to gather your clients in one place and share your expertise with one another.

business-meeting-webinar-on-smartphone

However, all your hard work will be wasted if nobody shows up for your webinar. No matter how insightful your intended content is, it won t mean much if you can t attract sign-ups from your clients. So, what should you do to make your webinar irresistible to your target group?
The first thing people will notice upon seeing your business webinar invitation is the topic. If it s not interesting or relevant, they will just ignore it outright. To prevent this from happening, follow these tips in choosing a winning topic for your webinar.
 

1.     Brainstorm, brainstorm, brainstorm.

employees-in-a-business-meeting

Would you believe that you already know the best topic for your webinar? Yes, you read that right. All you need to do is get a pen and paper and write everything you can think of. Exploring topic ideas is the most crucial part of the selection process. To get the ball rolling, try to answer these questions:

a) What do your clients nag you about?
b) What subjects do you find engaging?
c) What s the most important thing your customers need to know?

Try to come up with an extensive list to choose from later on. If you need more ideas that would really click, identify your most popular blog posts and frequently asked questions. You ll never know the golden ideas you can find from the resources you already have.

 

2.     Ask your target audience.

businessmen-in-snartphone-replacing-emails-questions

At this stage, if you re still unsure (or if you just want to be absolutely sure), consult your target audience about webinar topics they d be interested in. Webinars, as a marketing strategy, will only work if people are ready to share the ride with you. Although conducting a survey among your clients can take up more time, it will pay off in the end.

 

3.     Narrow down your topic.

bearded-businessman-in-suspenders-reading-list

You might think that generic topics can attract a bigger audience. Sorry to burst your bubble, but this isn t actually the case. Topics that are too broad don t attract a lot of attention because the audience will have a hard time figuring out what your webinar really is about and what they could learn from it.

For example, “Content Marketing via Facebook: Our Predictions for 2016” sounds a whole lot better than “Content Marketing in 2016.” The readers will immediately have a good idea about what to expect and whether they should attend.

 

4.     Identify a practical objective.

smiling-businessman-holding-wire-bright-bulb

Choosing one specific objective will help set the direction your business webinar should take. Ask yourself why your clients should attend and what participants would gain from it. This will help you draft an organized outline and select the content that would fill those bullet points.

 

5.     Look for reliable references.

hands-doing-research-writing-math-equations-on-paper-typing-on-laptop

In your webinar, you re the expert. So act like it. If you need to expand your discussion, you may opt to consult other references or experts. However, make sure that these sources are reputable and highly regarded in your industry. External insights should be able to add something truly valuable to the ongoing discussion, so think carefully about how you ll incorporate them in the webinar.

 
 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO16 hours ago
#CustomerService metrics indicate the level of service your brand is capable of providing.
They can also reveal just how effective your strategies are, including your
• staffing
• training
• quality assurance, and
• service/people management.

Metrics are more diagnostic than curative: https://buff.ly/3RiolyQ

----------
Make dismal #CustomerService a thing of the past when you outsource your #CustomerSupport needs: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CallCenterOutsourcing #CallCenters
#CustomerExperience
Open Access BPO
Open Access BPO2 days ago
Customers appreciate brands with #eCommerce websites that have #LiveChatSupport because of its convenience, speed, and humanized interaction.
You need to optimize these 4 features to make your #ChatSupport exceptional: https://buff.ly/3fhVflL

----------
Upgrade #CustomerExperience with our 24/7 multichannel #CustomerSupport solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #eCommerce
Open Access BPO
Open Access BPO6 days ago
#Repost | Team Allied Services and You:
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 is once again supporting #RyansRun during the TCS New York City Marathon this November.

Ryan's Run is a nonprofit organization and NYC Marathon Charity Partner. This #sponsorship supports #charity healthcare system Allied Services and their goal to improve the lives of people with disabilities, life-changing injuries, and chronic illnesses.

Photo shows Open Access BPO CEO Ben Davidowitz presenting the multilingual #CallCenter's donation to Allied Services' Jim Brogna and Steve Davidowitz.

----------
Open Access BPO is a multilingual call center with locations in both the Philippines and the United States. The company’s Chief Operating Officer, Ben Davidowitz, grew up in Kingston, PA. His brother, Steve, has been part of the charity campaign since its inception in 2010, and will be running the TCS New York City Marathon once again this year as part of Team Allied Services and You. He will be joined by an Open Access BPO employee.

Thank you @openaccessbpo

#openaccessbpo #teamalliedservicesandyou #pinoyrunner
#tcsnycmarathon #partnership #support #WeSpeakYourLanguage
#NYCMarathon2022
Open Access BPO
Open Access BPO1 week ago
Open Access BPO, in partnership with the Philippine Red Cross, is holding a #BloodDonation drive on September 28.

Employees who haven't signed up as #BloodDonors may do so by filling out this form: https://buff.ly/3dvNyI6

𝗦𝗮𝘃𝗲 𝗮 𝗟𝗶𝗳𝗲 𝗕𝗹𝗼𝗼𝗱 𝗗𝗿𝗶𝘃𝗲 𝟮𝟬𝟮𝟮
September 28 | 10:00 AM - 3:00 PM PST
Open Access BPO Makati, Glorietta 2 site lobby

#WeSpeakYourLanguage
#DonateBlood
Open Access BPO
Open Access BPO1 week ago
#Gamification works to create healthy competition and camaraderie among your #CallCenter agents while ensuring productivity and high quality support for your customers.

But it only works if done right. Here are several tips you can use to gamify your contact center: https://buff.ly/3dvR6Kt

----------
Ensure high quality support for your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.
Here's how you can develop a branded customer service strategy: https://buff.ly/3Smzv6A

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO