How to choose a webinar topic that generates sign-ups

Faith Ocampo Published on December 2, 2015

webinar-on-desktop-computer-monitor
Webinars, or web-based seminars, are a great platform for brainstorming ideas, presenting a lecture, or conducting an online workshop with your target audience. It s the perfect opportunity to gather your clients in one place and share your expertise with one another.

business-meeting-webinar-on-smartphone

However, all your hard work will be wasted if nobody shows up for your webinar. No matter how insightful your intended content is, it won t mean much if you can t attract sign-ups from your clients. So, what should you do to make your webinar irresistible to your target group?
The first thing people will notice upon seeing your business webinar invitation is the topic. If it s not interesting or relevant, they will just ignore it outright. To prevent this from happening, follow these tips in choosing a winning topic for your webinar.
 

1.     Brainstorm, brainstorm, brainstorm.

employees-in-a-business-meeting

Would you believe that you already know the best topic for your webinar? Yes, you read that right. All you need to do is get a pen and paper and write everything you can think of. Exploring topic ideas is the most crucial part of the selection process. To get the ball rolling, try to answer these questions:

a) What do your clients nag you about?
b) What subjects do you find engaging?
c) What s the most important thing your customers need to know?

Try to come up with an extensive list to choose from later on. If you need more ideas that would really click, identify your most popular blog posts and frequently asked questions. You ll never know the golden ideas you can find from the resources you already have.

 

2.     Ask your target audience.

businessmen-in-snartphone-replacing-emails-questions

At this stage, if you re still unsure (or if you just want to be absolutely sure), consult your target audience about webinar topics they d be interested in. Webinars, as a marketing strategy, will only work if people are ready to share the ride with you. Although conducting a survey among your clients can take up more time, it will pay off in the end.

 

3.     Narrow down your topic.

bearded-businessman-in-suspenders-reading-list

You might think that generic topics can attract a bigger audience. Sorry to burst your bubble, but this isn t actually the case. Topics that are too broad don t attract a lot of attention because the audience will have a hard time figuring out what your webinar really is about and what they could learn from it.

For example, “Content Marketing via Facebook: Our Predictions for 2016” sounds a whole lot better than “Content Marketing in 2016.” The readers will immediately have a good idea about what to expect and whether they should attend.

 

4.     Identify a practical objective.

smiling-businessman-holding-wire-bright-bulb

Choosing one specific objective will help set the direction your business webinar should take. Ask yourself why your clients should attend and what participants would gain from it. This will help you draft an organized outline and select the content that would fill those bullet points.

 

5.     Look for reliable references.

hands-doing-research-writing-math-equations-on-paper-typing-on-laptop

In your webinar, you re the expert. So act like it. If you need to expand your discussion, you may opt to consult other references or experts. However, make sure that these sources are reputable and highly regarded in your industry. External insights should be able to add something truly valuable to the ongoing discussion, so think carefully about how you ll incorporate them in the webinar.

 
 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO Yesterday
How can we build stronger, more resilient teams together?
The answer starts with empowering employees to prioritize their well-being.

Self-care isn't a perk, it's a foundation for success for any brand, but only if you're sincere in your employee care.

Here are helpful ways to ensure employee self-care: https://buff.ly/pwwtsoR

——————————
We empower our teams to create #CustomerExperiences for your customers.

Our workplaces are built to prioritize self-care for our employees and drive success for our partners.
Outsource with us: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#MentalHealthMonth #MHM2025
#MentalHealthAwarenessMonth
#OABPOforMentalHealth
Open Access BPO 2 days ago
𝗧𝗲𝗮𝗺 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗿𝗼𝗹𝗹𝗲𝗱 𝘂𝗽 𝘁𝗵𝗲𝗶𝗿 𝘀𝗹𝗲𝗲𝘃𝗲𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗹𝗲𝗴 𝗼𝗳 𝙋𝙡𝙖𝙣𝙩 𝙞𝙩 𝙁𝙤𝙧𝙬𝙖𝙧𝙙, 𝗼𝘂𝗿 𝘁𝗿𝗲𝗲-𝗽𝗹𝗮𝗻𝘁𝗶𝗻𝗴 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗵𝗲𝗹𝗱 𝗶𝗻 𝗦𝗶𝗻𝗶𝗹𝗼𝗮𝗻, 𝗟𝗮𝗴𝘂𝗻𝗮 𝗼𝗻 𝗠𝗮𝘆 𝟭𝟬, 𝟮𝟬𝟮𝟱.

Held in partnership with non-profit Fostering Education & Environment for Development, Inc., volunteers from the call center's Makati office planted 200 indigenous forest trees in the UP Laguna-Quezon Land Grant–part of the Sierra Madre's 9,000+ hectare protected forest.

The initiative focused on targeted reforestation and biodiversity conservation within this crucial ecosystem.

𝘗𝘭𝘢𝘯𝘵 𝘪𝘵 𝘍𝘰𝘳𝘸𝘢𝘳𝘥 underscores Open Access BPO's commitment to corporate social responsibility. By actively engaging in green initiatives, the company demonstrates a tangible dedication to creating a positive impact on the environment and the local community.

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO
Open Access BPO 2 days ago
This May, the conversation around #MentalHealth awareness rightly shifts towards action.

At Open Access BPO, we're dedicated to fostering a culture where our employees' mental well-being is a priority, through our employee engagement activities, employee-centric policies, and healthcare initiatives: https://buff.ly/kBYj9xI

This commitment empowers our team and reinforces our belief in the importance of advocating for better support for all.

#WeSpeakYourLanguage
#OneForHealth #MentalHealthMonth
#MentalHealthAwarenessMonth
Open Access BPO 2 days ago
#𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗮𝗻𝗱 𝗹𝗮𝘀𝘁 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗵𝗮𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗯𝗿𝗮𝗻𝗱.
It offers multiple opportunities to make a great impression and build lasting loyalty.

But even a single customer service blunder can quickly turn a positive #CustomerExperience sour.

There are more support failures that can may customers abandon your brand and check out your competition.

What you do to prevent them from happening is critical.
Start with a powerful #CustomerSupport strategy: https://buff.ly/xr3yMqT

----------
Let's give your consumers the #CustomerExperience they'll be talking about for years: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
Open Access BPO 3 days ago
Expanding your #startup internationally can unlock a world of opportunities.
From market research to talent acquisition, #outsourcing can be a powerful tool to streamline your global expansion.

But how can you tell if your startup is truly ready to take on the world?
Before you take the leap, check out these essential signs of international expansion readiness: https://buff.ly/aEtrOFi

——————————
Ready to take the leap and expand your startup internationally?

Let Open Access BPO help you navigate the complexities of global expansion through our #BPO solutions: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#OutsourcingCX #CustomerSupport
Open Access BPO 6 days ago
Staying competitive often means finding smarter ways to operate and deliver great results.

For many global brands, that involves partnering with #outsourcing experts, and the Philippines is a go-to destination.

What's makes these outsourcing collaborations so impactful for a company's growth?

Learn why so many companies trust Philippine outsourcing companies to help them flourish and expand: https://buff.ly/UKynqaI

——————————
Just like many of the world's top brands, you can count on Open Access BPO to deliver excellent #CustomerExperience through our outsourcing services.

Ready to see how we can help your customer service shine? Get in touch: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#CustomerSupport #CSat
#OutsourcingCustomerService #CX
#CallCenterOutsourcing #CustomerExperience