How to make your social commerce tactics successful

How to make your social commerce tactics successful

OABPO Blog Team Published on June 25, 2014

social-media-e-commerce-icons
How can you make the most out of social networking sites when selling goods online? Open Access BPO, a leading call center company in the Philippines, shares tips on how to make social commerce efforts successful.

Millions of revenues generated from the Internet come from social commerce channels, particularly social networking sites or SNS. This therefore means that centering your e-commerce efforts on image-centric SNS could guarantee high market engagement, which equals to profits. This, however, doesn t mean you could jump straight into any SNS and buyers would instantly swarm there. There are certain things that you should first consider and equip your business with to make your social commerce efforts successful.

What site to use

social-media-e-commerce-icons-laptop

A Business Insider (BI) report stated that among today’s most popular SNS, Facebook made the most money in 2012 and 2013. The social network was responsible for 35.9% of all social-generated e-commerce revenues, while Twitter and Pinterest followed, earning 19.6% and 15.1% of the total shares respectively.

Facebook does top many e-commerce lists and rankings, but it doesn’t automatically assure sales success. Your market may concentrate more on Twitter, rely on review sites before buying on Facebook, or discover brands on Pinterest. You should first find out what your customers do on these sites to match your strategies with to their activities, which takes us to the importance of the next pointer.

Know your demographic

As pointed out above, the type of customers and the type of activities they do will determine the right SNS to use for your social commerce campaign. If people use Twitter to get bargain updates, then post announcements there. If you target young trend followers who want to be the first to get their hands on the latest items, try marketing on Instagram.

The same BI study revealed that 80-85% of Pinterest users are women in their 30s and 40s, which means that if you sell homemaking and fashion goods, marketing on this SNS would likely be fruitful. Mobile-based SNS, on the other hand, are more preferred by teens who see mobile devices as their main computing tool.

Optimize for mobile

Speaking of mobile, optimizing your chosen SNS for mobile devices is perhaps the second most important success factor next to visualizing content and marketing messages.

Social commerce platform Addshoppers reported that mobile accounts for just under 40% of time spent on social media, but the rate is higher on Facebook (50%) and Pinterest (48%).

The fewer steps, the better

No matter what SNS you use and what types of consumers you deal with, your social commerce platform must embrace the fundamental e-commerce rule that propelled Amazon to success: shopping should be effortless in order to entice consumers to buy. Don t let shoppers go through long hoops of redirects, filling out forms repeatedly, confusing menus, and slow navigation because people’s intent to buy fades fast. Essentially, you have to make the “buy” button visible everywhere.

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 days ago
#CustomerService metrics indicate the level of service your brand is capable of providing.
They can also reveal just how effective your strategies are, including your
• staffing
• training
• quality assurance, and
• service/people management.

Metrics are more diagnostic than curative: https://buff.ly/3RiolyQ

----------
Make dismal #CustomerService a thing of the past when you outsource your #CustomerSupport needs: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CallCenterOutsourcing #CallCenters
#CustomerExperience
Open Access BPO
Open Access BPO3 days ago
Customers appreciate brands with #eCommerce websites that have #LiveChatSupport because of its convenience, speed, and humanized interaction.
You need to optimize these 4 features to make your #ChatSupport exceptional: https://buff.ly/3fhVflL

----------
Upgrade #CustomerExperience with our 24/7 multichannel #CustomerSupport solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #eCommerce
Open Access BPO
Open Access BPO7 days ago
#Repost | Team Allied Services and You:
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 is once again supporting #RyansRun during the TCS New York City Marathon this November.

Ryan's Run is a nonprofit organization and NYC Marathon Charity Partner. This #sponsorship supports #charity healthcare system Allied Services and their goal to improve the lives of people with disabilities, life-changing injuries, and chronic illnesses.

Photo shows Open Access BPO CEO Ben Davidowitz presenting the multilingual #CallCenter's donation to Allied Services' Jim Brogna and Steve Davidowitz.

----------
Open Access BPO is a multilingual call center with locations in both the Philippines and the United States. The company’s Chief Operating Officer, Ben Davidowitz, grew up in Kingston, PA. His brother, Steve, has been part of the charity campaign since its inception in 2010, and will be running the TCS New York City Marathon once again this year as part of Team Allied Services and You. He will be joined by an Open Access BPO employee.

Thank you @openaccessbpo

#openaccessbpo #teamalliedservicesandyou #pinoyrunner
#tcsnycmarathon #partnership #support #WeSpeakYourLanguage
#NYCMarathon2022
Open Access BPO
Open Access BPO1 week ago
Open Access BPO, in partnership with the Philippine Red Cross, is holding a #BloodDonation drive on September 28.

Employees who haven't signed up as #BloodDonors may do so by filling out this form: https://buff.ly/3dvNyI6

𝗦𝗮𝘃𝗲 𝗮 𝗟𝗶𝗳𝗲 𝗕𝗹𝗼𝗼𝗱 𝗗𝗿𝗶𝘃𝗲 𝟮𝟬𝟮𝟮
September 28 | 10:00 AM - 3:00 PM PST
Open Access BPO Makati, Glorietta 2 site lobby

#WeSpeakYourLanguage
#DonateBlood
Open Access BPO
Open Access BPO1 week ago
#Gamification works to create healthy competition and camaraderie among your #CallCenter agents while ensuring productivity and high quality support for your customers.

But it only works if done right. Here are several tips you can use to gamify your contact center: https://buff.ly/3dvR6Kt

----------
Ensure high quality support for your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.
Here's how you can develop a branded customer service strategy: https://buff.ly/3Smzv6A

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO