Invite customers to talk about your brand

Faith Ocampo Published on March 29, 2016

smiling-businessman-with-business-team-meeting-in-back

The fact that many entrepreneurs often don t realize is that it takes only a few clicks to build customer loyalty.

The plethora of platforms that customers use to talk about products and services has triggered a rapidly swelling volume of complaints, and many managers are unhappy about it.

But you shouldn’t be. This accumulation of customer queries is in fact a rich opportunity to understand your market, enhance your reputation management strategies, and extract intelligent insights—that is, if you know where to look.

It s nearly impossible to track complaints, questions, and comments that aren t explicitly directed toward you. Often, people talk about brands but they don t really intend to include them in the conversation.

diverse-business-team-chatting-in-office-hallway

Your responses to these commentaries, therefore, make for a more pleasant customer experience. When you address complaints even when they weren t formally raised, it leaves customers feeling much more satisfied. And thus, they ll be more inclined to talk about your brand in a positive light.

Here s what you should do to track indirect complaints and evoke a stream of responses from customers.

1. Let people post on your Facebook timeline.

middle-aged-couple-reading-laptop

Privacy options on Facebook may not allow you to see everything that customers say about you. If you want to take social customer service seriously, it might be necessary to use a software to crawl through user posts. Otherwise, you might miss important queries or comments from customers.

Another way to keep track of customers conversations about your brand is to let them post on your Facebook timeline. It s surprising that many firms still don t open up their timelines, since doing so can invite more commentaries and also promote transparency.

Customers who see what others are posting on your wall are more likely to trust you, whereas privacy settings that are too strict may lead people to think that you re trying to hide something.

2. Respond to product reviews.

businessman-using-tablet-outide-office-building

Nowadays, customers help one another stay informed about new products and services. Websites like Yelp and Amazon serve as a place where people post product reviews, which can either increase or decrease sales.

When a negative feedback isn t addressed, you’ll be losing plenty of customers before they even approach the door. Participating in review websites is not only a great form of reputation management. By showing that you care, you ll be able to retain and acquire new customers.

Moreover, you can try to turn a negative customer experience into a positive one by talking to previous buyers. You might present them with a new offer or promise to fix their issues. This kind of customer service is the best form of marketing you can possibly implement.

3. Join discussion boards.

young-people-in-deep-discussion

Discussion boards and forums are, in many ways, more intimate than social media sites. People go there to actually talk about topics they re truly interested in, and that s not often the case in social media. Whereas users can post about anything on Facebook and Twitter, discussion websites categorize “threads” or conversations. This way, users can quickly identify the ones relevant to them.

This is also exactly why joining discussion boards is good for brands. In there, everyone s completely focused on what you have to say, making your messages several times more impactful.

It’s important to remember that sustaining conversations with customers is a long process, but it’s more than worth it. Every effort you exert will help establish an outstanding identity that customers can attribute to nobody but your brand. Although this type of branding takes time, focusing on people s insights can take you farther than any marketing strategy ever could.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 15 hours ago
Reposted from @tdcxgroup

We’ve made yet another bold move.

Just last month, TDCX Group launched Chemin to help the world’s most ambitious companies realize their AI goals — faster, safer, and smarter.

To accelerate our ambition, the Group has acquired SUPA, a cutting-edge data annotation platform known for its agile, gig-powered model and elite talent network.

SUPA will now be part of Chemin, as we make moves to deepen our ability to support everything from training foundational models to safeguarding mission-critical AI systems.

“The future of customer experience is AI-powered, and AI itself runs on increasingly complex, curated data. SUPA brings us the right capabilities and talent frameworks to fuel that future. By embedding SUPA into Chemin, we’re doubling down on our ability to support enterprise and frontier AI labs with world-class data operations,” says Laurent Junique, CEO and Founder, TDCX Group.

As the demand for precision, scalability, and human-in-the-loop intelligence grows, we look forward to delivering the kind of nuanced data interpretation and domain expertise today’s frontier AI requires.

Slide into our inbox — we speak AI.

Tap the 'Press Release' link in our bio for more details.

#CX #Outsourcing #AI #EnabletheFuture
Open Access BPO 16 hours ago
Exciting news from our parent company, TDCX Group!

Just a month after launching Chemin, its AI-enablement company, TDCX Group has made another bold move with the acquisition of SUPA!

A leading data labeling and annotation platform, SUPA’s deep expertise and tech capabilities will now be integrated into Chemin. This means that as a Group, we’re better equipped than ever to deliver end-to-end support — spanning customer experience excellence to advanced AI enablement.

As AI rapidly transforms industries, the Group’s acquisition reinforces our commitment to helping businesses harness its full potential — with the infrastructure, talent, and agility to deliver at scale.

Learn more about the acquisition: https://www.linkedin.com/feed/update/urn:li:activity:7341673602808741888/

Have an AI use case in mind? Let’s talk. We’re ready to power what’s next.
Open Access BPO 8 days ago
Every page of Philippine history tells a story of determination, sacrifice, and the relentless pursuit of liberty.

This Philippine Independence Day, let's take a moment to appreciate the heroes and everyday Filipinos who shaped this nation's journey.
Their legacy reminds us that true freedom is a continuous path of growth and unity.

From our operations across the Philippines, Open Access BPO stands in solidarity with the celebrations of this important day.

#WeSpeakYourLanguage
#PHIndependenceDay2025 #ArawNgKalayaan
#Kalayaan2025 #OABPOholidays
Open Access BPO 10 days ago
#ICYMI: 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗗𝗼𝘂𝗯𝗹𝗲𝘀 𝗗𝗼𝘄𝗻 𝗼𝗻 𝗮 𝗚𝗿𝗲𝗲𝗻𝗲𝗿 𝗙𝘂𝘁𝘂𝗿𝗲 𝘄𝗶𝘁𝗵 𝗧𝗿𝗲𝗲-𝗣𝗹𝗮𝗻𝘁𝗶𝗻𝗴 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀

Open Access BPO recently took significant steps towards a greener future.
We're proud to share that our team doubled down on environmental commitment through its 𝑃𝑙𝑎𝑛𝑡 𝐼𝑡 𝐹𝑜𝑟𝑤𝑎𝑟𝑑 tree-planting initiatives.

This effort reflects our dedication to sustainability and giving back to the planet.

See how we're making a difference here: https://buff.ly/eVvlVEr

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO
Open Access BPO 10 days ago
Connecting with customers goes far beyond just speaking their language.

True understanding comes from a deep appreciation of their culture. That's what creates a genuinely authentic #CustomerExperience for everyone, no matter their background.

Find out more: https://buff.ly/1vvXwZK

----------
Create meaningful experiences for your customers with a trusted #CustomerSupport expert: https://buff.ly/QAdtZXK

#WeSpeakYourLanguage
#CX #CustomerService
Open Access BPO 11 days ago
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 boosts your brands' #SocialMedia presence by:
• Protecting your reputation & credibility
• Creating a safe & positive community for your users
• Encouraging user engagement
• Addressing customer concerns

Now, discover the untold stories of content moderators, their challenges, and the impact they have on our online experiences.

Read our blog now: https://buff.ly/13Fvy03

----------
Let's build a #ContentModeration program that'll address your operational needs, goals, and targeted growth: https://buff.ly/QAdtZXK

#WeSpeakYourLanguage
#ContentModeration
#BackOfficeSupport