Is it safe to outsource your social media marketing portfolio?

Is it safe to outsource your social media marketing portfolio?

OABPO Blog Team Published on October 4, 2013
thinking-social-media-marketing-agent

Many companies are investing in social media marketing strategies to promote their products online, grow their customer base, and increase revenue. Unfortunately, not every business can invest their time or resources to meticulously plan and implement campaigns.

Instead, they choose to outsource their Facebook, Google+, Twitter, and LinkedIn management needs to outside firms. But is it safe and appropriate to do so? Yes, if it is given the proper strategies.

Issues when outsourcing social media

Many businesses are worried that outsourcing social media will diminish the effectiveness of their online efforts and even harm their brand’s campaigns.

Understand that when you outsource, you are relinquishing a certain level of control. How will you ensure high standards when you are not the one managing your company’s Facebook Page? How do you make sure that the third party’s social media specialists are skilled enough, and sufficiently attentive to your social accounts and customers?

Moreover, there is also a possibility that the outsourced professional may say something wrong in a tweet or Facebook status. Your brand’s reputation is on the line, and any social media blunders can be costly.

Many also point out that the brand’s identity may be compromised when outsourcing social media marketing. The argument is that nobody understands the business more than you do, and this is an important factor when making connections with your audience. Can the outsourced employee use the appropriate voice that reflects the value of your brand?

How to outsource social media

Several issues associated with outsourcing can be turned around as advantages and even engagement opportunities once you select the right outsourcing provider.

The best provider knows the ins and outs of online marketing in social platforms. It understands your strategies and what you wish to accomplish. The provider should be able to do research to understand how you talk to customers, what appropriate terminologies to use for your offerings, and how to effectively use your online assets to promote your brand.

Finally, as stated in Forbes, you should also consider keeping some components of your social media management in-house. Outsourcing your social media marketing portfolio can be a safe initiative once you’ve enlisted the right third-party provider. This will help ensure that you can improve and boost customer engagements, and enhance your branding.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 days ago
How do you make your customers feel special?

1. Speak your customer’s language
2. Call back when you say you will
3. Say “please” and “thank you”

Here are seven more ways #CustomerService experts enhance customer experience and win customers' trust: https://buff.ly/3gZWV20

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
An agile #CallCenter can turn interactions in the most competitive industries into long-lasting relationships. This allows brands, especially #startups, to meet the rapidly changing demands of their market.

See what other advantages it offers: https://buff.ly/3e3uNZT

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO7 days ago
73% of customers prefer #LiveChat as their go-to channel for #CustomerSupport. This saves businesses time and expenses for higher productivity.

See how experienced #BPO providers offer excellent #CustomerService via live chat: https://buff.ly/3muh698

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO7 days ago
Open Access BPO's #IT infrastructure was designed to adapt and integrate new technologies and features to meet market demands and client needs.

Learn more about how we can future-proof your #offshore operations: https://buff.ly/3e3uAWV

#WeSpeakYourLanguage #SmartRedundancy
Open Access BPO
Open Access BPO2 weeks ago
Maintaining regular communication with customers can help you earn their trust. This is essential when delivering value-added #CustomerService.

Here are tips to make #CustomerCare even more special for your consumers: https://buff.ly/3xjM2h9

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 weeks ago
Open Access BPO adopts #DataSecurity solutions and adheres to #InfoSec industry standards to proactively face emerging digital threats.

Ensure frictionless customer journeys through #SmartRedundancy: https://buff.ly/3xitA8E

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!